ECTS - PWSZ im. Witelona w Legnicy

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The Witelon University of Applied Sciences in Legnica - Field: Political science ECTS Course Catalogue 2010/2011 ECTS credits 3 1. Course title Political Marketing – non-stationary studies 2. Course contents Lecture and classes Political marketing – genesis and definitions. Typologies of political parties’ strategies: functional and sector strategies. Research over the role of party leaders in the process of formulating elective strategies. Types of citizens’ behaviors on the elective market. Models of relations between media, their owners and authority: pluralistic, mass and hegemonic model. Role and function of media in political campaign. Role of the television in the process of personalization or “presidentialization” of elective campaign. Evolution of political campaigns: from campaigns oriented on party to campaign oriented on the voter. SWOT analysis as a tool of strategic analysis. Principles and aims. Process of planning and organizing elective campaign by G.A. Mauser and M. Herreros Arconada. Elective advertisement. Genesis and definitions. 3. Prerequisites None 4. Learning outcomes Graduate knows basic categories and terms from the scope of political marketing. Student can distinguish the main techniques and methods of political marketing on the basis of sample elective campaigns i.e. European and American. 5. Recommended reading Cwalina, W., Falkowski, A., Marketing polityczny. Perspektywa psychologiczna, Gdańskie Wydawnictwo Psychologiczne, Gdańsk 2005. Dobek-Ostrowska, B., Wiszniowski, R., Teoria komunikowania publicznego i politycznego. Wprowadzenie, Wrocław 2001. Dobek-Ostrowska, B. (red.), Kampania wyborcza: marketingowe aspekty komunikowania politycznego, Wyd. U.Wr., Wrocław 2005. Jabłoński, A.W., Sobkowiak, L. (red.), Marketing polityczny w teorii i praktyce, Wrocław 2002. Mazur, M., Marketing polityczny. Studium porównawcze, Wyd. Naukowe PWN, Warszawa 2004. Wiszniowski, R., Marketing wyborczy. Studium kampanii wyborczych w systemach prezydenckich i semiprezydenckich (Finlandia, Francja, Polska, Stany Zjednoczone), Wyd. Naukowe PWN, Warszawa- Wrocław 2000. 6. Type of course Obligatory 7. Teaching team Department of Political Science 8. Course structure Form Number of hours Semester Year Lecture 12 V III Classes 12 V III Laboratory Project Seminar Other Total student’s workload 9. Assessment methods Credit 10. Language of instruction Polish 90 718
The Witelon University of Applied Sciences in Legnica - Field: Political science ECTS Course Catalogue 2010/2011 ECTS credits 3 1. Course title European Integration 2. Course contents Lecture and classes Conceptions of european integration – genesis na development. Marschall’s plan, European Coal and Steel Community, Treaties of Rome. EEC – institutional frames, aims, principles and activity. Foundations of the European Union (European Communities, Single European Act, Treaty of Maastricht). Common economic policy. Common foreign and security policy. Regional policy of the European Union. Currency policy and budget of the European Union. European Union’s institutions and their competences. Decision processes , membership in European Union. Law types and sources in EU. Plans of EU expanding. Developmental opportunities, conflicts, financial costs. 3. Prerequisites None 4. Learning outcomes Graduate knows the sources, causes, course and effects of European integration as well as Union’s institutions and mechanisms of their decision making. He or she understands the principles and aims of communities policies. 5. Recommended reading Barcz J., Kawecka-Wyszykowska E., Integracja Europejska, Wyd. Wolters Kluwer Polska, Warszawa 2007. Dynia E., Integracja Europejska, Wyd. Prawnicze LexisNexis, Warszawa 2006. Wojtaszczyk K., Integracja Europejska. Wstęp, Wyd. Akademickie i Profesjonalne, Warszawa 2006. Cini M., Unia Europejska: organizacja i funkcjonowanie, PWE, Warszawa 2007. Latoszek E., Integracja Europejska: mechanizmy i wyzwania, Wyd. Książka i Wiedza, Warszawa 2007. Marszałek A., Integracja Europejska. Podręcznik akademicki, PWE, Warszawa 2004. Milczarek D., Europeistyka w zarysie, PWE, Warszawa 2006. 6. Type of course Obligatory 7. Teaching team Department of Political Science 8. Course structure Form Number of hours Semester Year Lecture 15/12 IV II Classes 15/12 IV II Laboratory Project Seminar Other Total student’s workload 9. Assessment methods Credit 10. Language of instruction Polish 90 719
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ECTS EUROPEJSKI SYSTEM TRANSFERU I
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ECTS - PWSZ im. Witelona w Legnicy

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