ECTS - PWSZ im. Witelona w Legnicy

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The Witelon University of Applied Sciences in Legnica - Field: Political science ECTS Course Catalogue 2010/2011 ECTS credits 2 1. Course title Religions of the World 2. Course contents Lecture and classes Evolutionist and cultural conceptions of the religions. Psychoanalytical conceptions of the religions. Diffusion conceptions of the religions. Existence and phenomenological conceptions of the religions. Theological conceptions of the religions. Judaism. Christianity. The Roman Catholic Church The Orthodox Church. Protestantism. Islam. Formation and characteristic of Hinduism. Ecumenism and dialogue between world’s religions. Process of religion’s institutionalization and privatization. Role and functions of the Roman Catholic Church in Poland until 1989 and after 1989. 3. Prerequisites None 4. Learning outcomes Graduate knows basic terms , categories and theories of the great world’s religions. He or she understands relations resulting from each religion and denomination. 5. Recommended reading Konig Waldenfels, Leksykon religii, zjawiska – dzieje - idee, Verbinum, Warszawa 1997. Benoit Marchon, Jean Francois Kieffer, Odkrywajmy wielkie religie świata, WAM, Kraków 2000. Gunter Lanczkowski, Wprowadzenie do religioznastwa, Verbinum, Warszawa 1986. Stanisław Kowalczyk, Bóg w myśli współczesnej, Wrocław 2009. 6. Type of course Obligatory 7. Teaching team Department of Political Science 8. Course structure Form Number of hours Semester Year Lecture 15/10 III II Classes 15/10 III II Laboratory Project Seminar Other Total student’s workload 9. Assessment methods Credit 10. Language of instruction Polish 60 714
The Witelon University of Applied Sciences in Legnica - Field: Political science ECTS Course Catalogue 2010/2011 ECTS credits 2 1. Course title Political Marketing – stationary studies 2. Course contents Lecture and classes Political marketing – genesis and definitions. Typologies of political parties’ strategies: functional and sector strategies. Research over the role of party leaders in the process of formulating elective strategies. Types of citizens’ behaviors on the elective market. Models of relations between media, their owners and authority: pluralistic, mass and hegemonic model. Role and function of media in political campaign. Role of the television in the process of personalization or “presidentialization” of elective campaign. Evolution of political campaigns: from campaigns oriented on party to campaign oriented on the voter. SWOT analysis as a tool of strategic analysis. Principles and aims. Process of planning and organizing elective campaign by G.A. Mauser and M. Herreros Arconada. Elective advertisement. Genesis and definitions. 3. Prerequisites None 4. Learning outcomes Graduate knows basic categories and terms from the scope of political marketing. Student can distinguish the main techniques and methods of political marketing on the basis of sample elective campaigns i.e. European and American. 5. Recommended reading Cwalina, W., Falkowski, A., Marketing polityczny. Perspektywa psychologiczna, Gdańskie Wydawnictwo Psychologiczne, Gdańsk 2005. Dobek-Ostrowska, B., Wiszniowski, R., Teoria komunikowania publicznego i politycznego. Wprowadzenie, Wrocław 2001. Dobek-Ostrowska, B. (red.), Kampania wyborcza: marketingowe aspekty komunikowania politycznego, Wyd. U.Wr., Wrocław 2005. Jabłoński, A.W., Sobkowiak, L. (red.), Marketing polityczny w teorii i praktyce, Wrocław 2002. Mazur, M., Marketing polityczny. Studium porównawcze, Wyd. Naukowe PWN, Warszawa 2004. Wiszniowski, R., Marketing wyborczy. Studium kampanii wyborczych w systemach prezydenckich i semiprezydenckich (Finlandia, Francja, Polska, Stany Zjednoczone), Wyd. Naukowe PWN, Warszawa- Wrocław 2000. 6. Type of course Obligatory 7. Teaching team Department of Political Science 8. Course structure Form Number of hours Semester Year Lecture 15 V III Classes 15 V III Laboratory Project Seminar Other Total student’s workload 9. Assessment methods Credit 10. Language of instruction Polish 60 715
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ECTS EUROPEJSKI SYSTEM TRANSFERU I
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ECTS - PWSZ im. Witelona w Legnicy

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