ECTS - PWSZ im. Witelona w Legnicy

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The Witelon University of Applied Sciences in Legnica - Field: Philology English Philology: main subjects: ECTS Course Catalogue 2010/2011 ECTS credits 5 1. Course title Social communication 2. Course contents Lecture 1.Interdisciplinary character and the theoretical traditions of the science of communication and the media. 2.Classification of communication: forms (verbal, non-verbal), types (informational, persuasive), levels (intrapersonal, interpersonal, group, institutional, mass, global), subsystems (organisational, political, public, international, intercultural), circulation (public, private). 3.Axioms of communication. A style of communication versus gender and education. 4.Selected concepts and models of the process of communication. The interactive approach to communication. 5.Persuasiveness of Communications and influencing people. The Elaboration Likelihood Model of persuasion (ELM). Practical guidelines on persuasion. 6.Technological determinism. The development of the means of communication (from the invention of the print till modern computers) in the context of satisfying human needs. 7.Stages in the development of communication and the media. 8. Mass communication, the mass society, pop culture, ideology of consumption and the hedonist pluralist society. 10.Media system. 12.The information revolution and the information society in Poland. 14. The convergence of the media, the new media and the Internet in communication. 3. Prerequisites None 4. Learning outcomes Familiarisation of students with the processes and mechanisms of communication between people, basic information on the Information Society, the development of an individual communicational competence, the development of the ability to interpret major contemporary phenomena: public persuasion, mediatisation of public life, globalization of communication. 5. Recommended reading 1. Griffin E., Podstawy komunikacji społecznej, Gdańsk 2003 2. Pisarek W. (red.), Słownik terminologii medialnej, Kraków 2006 (także jako e-book) 3.Tokarz M., Argumentacja.Perswazja.Manipulacja, Gdańsk 2007 6. Type of course Obligatory 7. Teaching team Faculty of Political Science 8. Course structure Form Number of hours Semester Year Lecture 30/18 I 1 Classes Laboratory Project Seminar Other Total student’s workload 9. Assessment methods Exam 10. Language of instruction Polish 60 232
The Witelon University of Applied Sciences in Legnica - Field: Philology ECTS Course Catalogue 2010/2011 ECTS credits 2 1. Course title Introduction to Linguistics 2. Course contents Lecture The object and subject of linguistics: the essence of language and its features. The history of the linguistic thought from the Ancient Times till nowadays. A review and characteristics of the disciplines linguistics. Historical and comparative linguistics. Typological linguistics. The hierarchical structure of the language. The systematic linguistic disciplines of phonology, morphology, syntax, semantics, lexicology and stylistics. The notions of the text, statement and discourse. The functions of language. Pragmatics and acts of speech. Linguistics versus other scientific disciplines. Linguistics-related sciences. Sociolinguistics versus sociology of language. The language in social conditioning. Linguistic behaviour. Cultural linguistics. Linguistic universalism and relativism. Applied linguistics: the notion of transfer and interference; foreign language teaching; translation. 3. Prerequisites None 4. Learning outcomes Students will be familiarised with the notions of „language”, „speech” and „use”, as well as understanding such elements of language discription as phonetics, phonology, morphology, syntax and semantics. They will learn about selected aspects of the history of linguistics and contemporary linguistics and how to use particular contemporary linguistic notions and methods in the description of existing and future linguistic phenomena. They will also be taught how to consciously identify changes brought to language with time and react to a violation of linguistic norms. 5. Recommended reading 1. Furdal, Antoni (1990): Językoznawstwo otwarte. Ossolineum. Wrocław. 2. Grzegorczykowi, Renata (2007): Wstęp do językoznawstwa. Wydawnictwo Naukowe PWN. Warszawa. 3. Lachur, Czesław (2004): Zarys językoznawstwa ogólnego. Wydawnictwo Uniwersytetu Opolskiego. Opole. 4. Łuczyński, Edward/ Maćkiewicz, Jolanta (2002): Językoznawstwo ogólne. Wybrane zagadnienia. Wydawnictwo Uniwersytetu Gdańskiego. Gdańsk. 6. Type of course Obligatory 7. Teaching team Faculty of Humanities 8. Course structure Form Number of hours Semester Year Lecture 30/18 I 1 Classes Laboratory Project Seminar Other Total student’s workload 60 9. Assessment methods Grade:performance test, contribution to classes 10. Language of instruction Polish 233
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ECTS - PWSZ im. Witelona w Legnicy

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