ECTS - PWSZ im. Witelona w Legnicy

The Witelon University of Applied Sciences in Legnica - Field: Philology
Graduate profile in Communication with the Media in German
Apart from their relevant qualification, the graduates of German Philology specialising in
communication with the media have also gained adequate knowledge and developed their skills of
broadly understood interpersonal communication. They are conscious of the importance of the
media and public opinion to the society, and they have learnt to shape this opinion respecting the
existing legal and ethical regulations. They have been trained to use adequate forms of public
statements, in particular the statements made for the media both in Polish and German, as well as
creating convincing advertisements and commercials. The knowledge and skills acquired in the
course of study will enable the graduates to find employment in the press, radio and TV stations, a
variety of editorial offices and publishing houses as well as broadly understood advertising. Apart
from that, they will also be able to apply for the jobs of public image specialists in a wide range of
companies, offices and organizations. Apart from the philological competence, formation within
the field of Communication with the Media in German aims at a development
of the competence within:
the knowledge of :
- correct formulation of thoughts in Polish and German;
- methods, techniques and the role of public relations;
- the media system in Poland and around the world;
- verbal and non-verbal communication;
- advertising methods and techniques;
- legal and ethical regulations relating to obtaining information;
- IT use in their professional life,
the ability to:
- correctly formulate thoughts in Polish and German;
- create and use informative and journalistic genres;
- receive media message consciously and critically;
- gather and evaluate information;
- plan and implement public image creation-related tasks using public relations tools and the latest
technologies;
- understand the mechanisms conditioning the functioning of the media;
- cope with public appearance-related stress;
- stress their strengths in professional contacts,
attitudes (behaviours):
- awareness of their roles in public life;
- sensitivity to the social reality;
- active participation in public life;
- attention to correctness of speech;
- readiness to improve their knowledge;
- interest in artefacts;
- taking responsibility for the outcome of their work;
- fairness in their attitudes towards their profession.
ECTS Course Catalogue 2010/2011
205