ECTS - PWSZ im. Witelona w Legnicy

The Witelon University of Applied Sciences in Legnica - Field: Management and production engineering
ECTS Points
3
1. Course title
Business strategy
2. Course contents
1. Essence of business strategy and strategic management;
2. Strategy formulation schools and strategic analysis methods review;
3. Role of top management in strategic management process;
4. Introduction to strategic analysis
5. Environmental analysis;
6. Industry analysis;
7. Resources and capabilities analysis;
8. Strategic positioning analysis;
9. Mission, vision and strategic goals;
10. Formulation and appraisal of strategy;
11. Business strategy typology;
12. Strategy implementation and control;
13. Stages of strategy implementation, typology of strategic control, balanced scorecard, strategic controlling
3. Prerequisites
- macroeconomics, management and organization;
4. Learning outcomes
Student becomes/is:
- familiar with issues concerning strategic thinking and behavior;
- aware of the need for thinking in the context of future;
- familiar with methodology of formulation and implementation of business strategy;
- able to conduct strategic analysis projects;
5. Recommended reading
1. Gierszewska G., Romanowska M., Analiza strategiczna przedsiębiorstwa, PWE, Warszawa 2003
2. Gołębiewski T., Zarządzanie strategiczne. Planowanie i kontrola, Difin, Warszawa 2001
3. Pierścionek Z., Strategie konkurencji i rozwoju przedsiębiorstwa, PWN, Warszawa 2003
4. Strategor, Zarządzanie firmą, PWE, Warszawa 2002
5. Obłój K., Strategia organizacji, PWE, Warszawa 2002
6. Kaplan R.S., Horton, D.P., Strategiczna karta wyników, PWN, Warszawa 2001
6. Type of course
Mandatory lecture
7. Teaching team
Department of Sciences on Enterprise and Marketing Management
8. Course structure
Form Number of hours Semester year
Lecture 15/12 VI 3
Classes 15/12 VI 3
Laboratory
Project
Seminar
Other
Total student’s workload 90
9. Assessment methods:
Written exam
10. Language of instruction:
Polish
ECTS Course Catalogue 2010/2011
1189