ECTS - PWSZ im. Witelona w Legnicy

The Witelon University of Applied Sciences in Legnica - Field: Management and production engineering
ECTS credits
1
1. Course title
Social Communication
2. Course contents
Lecture
Communication as a process. The idea of communication. The initial concepts and definitions. The basic models of the
communication by D. McQuail. The interpersonal communication. Main theories and models of interpersonal
communication. Verbal and non-verbal aspects of communication. The forms of verbal communication. The sorts of
non-verbal communications. The relation between verbal and non-verbal communication. The barriers of the social
communication .The main systems of social communication and its specific role .The system of institutional
communication . The mass communication - its features and functions. The basis rules of the mass media The
transformations of the media system in Poland. The main techniques and mechanisms of the commercial, public
relations. The creating of the personal image.
3. Prerequisites
none
4. Learning outcomes
A Student is able to define the basic elements and categories of the social communication and to understand the
significant aspects of the communication and the essential issues of the media and cooperation with media as well.
5. Recommended reading
1. Adamowski J.(red.), Media w państwie współczesnym, Warszawa 2001.
2. Cianciara J., Uścińska B., Komunikacja społeczna. Komunikowanie się z mediami w praktyce, Wrocław 1999.
3. Dobek-Ostrowska B., Podstawy komunikowania społecznego, Wrocław 2004.
4. Dobek-Ostrowska B. (red.), Współczesne systemy komunikowania, Wrocław 1998.
5. Goban-Klas T., Media i komunikowanie masowe. Teorie i analizy prasy, radia, telewizji i Internetu,
Warszawa-Kraków 2004.
6. Ociepka B., Komunikowanie międzynarodowe, Wrocław 2002.
7. Olędzki J., Komunikowanie w świecie, Warszawa 2001.
8. Rozwadowska B., Public relations. Teoria. Praktyka. Perspektywy, Warszawa 2002.
9. Stankiewicz J. Komunikowanie się w organizacji, Wrocław 1999.
6. Type of course
Facultative.
7. Teaching team
Department of Sociology and Social Communication
8. Course structure
Form Number of hours Semester year
Lecture
Classes
Laboratory
Project
Seminar
Other
30/30 II 1
Total student’s workload 30
9. Assessment methods:
Lecture – written test
10. Language of instruction:
Polish
ECTS Course Catalogue 2010/2011
1123