ECTS - PWSZ im. Witelona w Legnicy
ECTS - PWSZ im. Witelona w Legnicy ECTS - PWSZ im. Witelona w Legnicy
The Witelon University of Applied Sciences in Legnica - Field: Management Punkty ECTS 1 1. Course name Marketing management and planning 2. Course description Lecture 1. Issue, process and functions of marketing management 2. Marketing management and management of marketing, marketing as up-to-date conception of enterprise management 3. Marketing organization in enterprise 4. Significance of marketing strategy in development proces in enterprise 5. Marketing sytuation’s analysis 6. Processing and choince marketing strategies 7. Marketing plan 8. Financial consequences of marketing plans 9. Implementation and control of marketing activities 10. Marketing management – directions in Poland an in the world Classes 1.Marketing service’s role in eterprise 2. Formation of organisational structures for marketing activitiy, 3. Marketing plan’s elaboration. 3. Prerequisites Getting a pass of course „Basic of Marketing” 4. Aim of the course Thre aim of the lecture is giving knowledge from marketing planning’s scope, organization and control marketing activity in enterprise and giving indispensable information concerning principles of building marketing plan. Giving the contens during the lecture is enriched with numerous examples from practical activity. The aim of exercises is abulity’s acquistition for preparing marketing organizational structuries making marketing plans and formation of features as creativity, commitment, foresight and estimate of the situation 5. Literature 1. Kłeczek R. , Kowal W., Woźniczka J., Strategiczne planowanie marketingowe, PWE, Warszawa 2001 2. Niestrój R., Zarządzanie marketingiem. Aspekty strategiczne, PWN, Warszawa 2002 3. Kotler P., Marketing. Analiza, planowanie, wdrażanie i kontrola, Felberg SJA, Warszawa 1999 4. Lambin J.J., Strategiczne zarządzanie marketingowe, PWN, Warszawa 2001 6. Type of course Obligatory 7. Teaching team Departament of Entrprise end Marketing Science 8. Course structure Form Number of hours Semester year Lecture 15 / 16 4 2 Classes Laboratory Project Seminar 15 / 0 4 2 Total student’s workload 30 9. Conditions of the course acceptance: lecture – writing examination classes – project, test 10. Language: Polish ECTS Course Catalogue 2010/2011 1032
The Witelon University of Applied Sciences in Legnica - Field: Management ECTS Credits 5 - RiAW 5 – ZP 1. Course name Management accounting 2. Course description: Lecture Elements of program range are: - cost accounting and record systems; - account of variable and fixed costs, financial result, using direct costing in short-term decisions; - cost accounting (simple process costing, process costing with index, job costing – commissioning and variable, phase accounting – semi-manufacturer and without semi-manufacturer method, conjugate production); - idea of secondary production and method of her accounting; - budgeting costs – stages, methods; - planned costs account. Classes Solving tasks concerning proper costs classification, determining result according to principles of full and variable costs account, determining single cost according to principles of full and variable costs accounts within particular kinds of calculation, accounting auxiliary production costs. Structure of budgets and variances analysis of real costs from planned. 3. Prerequisites Passing courses: Basics of Accounting 4. Aim of the course Lecture is an introduction in problematics of management accounting. Management accounting subsystem is a source of necessary informations needed to manage every economic entity in variable environment. As a subsystem unlimited with balance law specifications it brings informations for internal audience and can be adjusted for their requirements. Aim of the education is describing an idea of costs and their classification and accounting as well as introducing students with traditional and modern costs accounts. 5. Literature 1. A.A. Jaruga : Rachunkowość zarządcza 2. G.K. Świderska: Rachunkowość zarzadcza i rachunek kosztów 3. M.Poszwa, R.Kotabski, R.Piechota: Rachunek kosztów (zbiór zadań) 4. K.Sawicki: Rachunek kosztów 6. Type of the course Obligatory 7. Teaching team Department of Accountancy, Finance and Quantitative Methods 8. Course structure: Form Number of hours Semester Year Lecture 15 / 12 5 3 Classes 30 / 12 5 3 Laboratory Projects Seminar Total student’s workload 150 9.Conditions of the course acceptance: Lecture - written and spoken test Classes - mark from the project, activity and tests on classes 10. Language Polish ECTS Course Catalogue 2010/2011 1033
- Page 981 and 982: The Witelon University of Applied S
- Page 983 and 984: The Witelon University of Applied S
- Page 985 and 986: The Witelon University of Applied S
- Page 987 and 988: The Witelon University of Applied S
- Page 989 and 990: The Witelon University of Applied S
- Page 991 and 992: The Witelon University of Applied S
- Page 993 and 994: The Witelon University of Applied S
- Page 995 and 996: The Witelon University of Applied S
- Page 997 and 998: The Witelon University of Applied S
- Page 999 and 1000: The Witelon University of Applied S
- Page 1001 and 1002: The Witelon University of Applied S
- Page 1003 and 1004: The Witelon University of Applied S
- Page 1005 and 1006: The Witelon University of Applied S
- Page 1007 and 1008: The Witelon University of Applied S
- Page 1009 and 1010: The Witelon University of Applied S
- Page 1011 and 1012: The Witelon University of Applied S
- Page 1013 and 1014: The Witelon University of Applied S
- Page 1015 and 1016: The Witelon University of Applied S
- Page 1017 and 1018: The Witelon University of Applied S
- Page 1019 and 1020: The Witelon University of Applied S
- Page 1021 and 1022: The Witelon University of Applied S
- Page 1023 and 1024: The Witelon University of Applied S
- Page 1025 and 1026: The Witelon University of Applied S
- Page 1027 and 1028: The Witelon University of Applied S
- Page 1029 and 1030: The Witelon University of Applied S
- Page 1031: The Witelon University of Applied S
- Page 1035 and 1036: The Witelon University of Applied S
- Page 1037 and 1038: The Witelon University of Applied S
- Page 1039 and 1040: The Witelon University of Applied S
- Page 1041 and 1042: The Witelon University of Applied S
- Page 1043 and 1044: The Witelon University of Applied S
- Page 1045 and 1046: The Witelon University of Applied S
- Page 1047 and 1048: The Witelon University of Applied S
- Page 1049 and 1050: The Witelon University of Applied S
- Page 1051 and 1052: The Witelon University of Applied S
- Page 1053 and 1054: The Witelon University of Applied S
- Page 1055 and 1056: The Witelon University of Applied S
- Page 1057 and 1058: The Witelon University of Applied S
- Page 1059 and 1060: The Witelon University of Applied S
- Page 1061 and 1062: The Witelon University of Applied S
- Page 1063 and 1064: The Witelon University of Applied S
- Page 1065 and 1066: The Witelon University of Applied S
- Page 1067 and 1068: The Witelon University of Applied S
- Page 1069 and 1070: The Witelon University of Applied S
- Page 1071 and 1072: The Witelon University of Applied S
- Page 1073 and 1074: The Witelon University of Applied S
- Page 1075 and 1076: The Witelon University of Applied S
- Page 1077 and 1078: The Witelon University of Applied S
- Page 1079 and 1080: The Witelon University of Applied S
- Page 1081 and 1082: The Witelon University of Applied S
The Witelon University of Applied Sciences in Legnica - Field: Management<br />
<strong>ECTS</strong> Credits<br />
5 - RiAW<br />
5 – ZP<br />
1. Course name<br />
Management accounting<br />
2. Course description:<br />
Lecture<br />
Elements of program range are:<br />
- cost accounting and record systems;<br />
- account of variable and fixed costs, financial result, using direct costing in short-term decisions;<br />
- cost accounting (s<strong>im</strong>ple process costing, process costing with index, job costing – commissioning and variable, phase<br />
accounting – semi-manufacturer and without semi-manufacturer method, conjugate production);<br />
- idea of secondary production and method of her accounting;<br />
- budgeting costs – stages, methods;<br />
- planned costs account.<br />
Classes<br />
Solving tasks concerning proper costs classification, determining result according to principles of full and variable costs<br />
account, determining single cost according to principles of full and variable costs accounts within particular kinds of<br />
calculation, accounting auxiliary production costs. Structure of budgets and variances analysis of real costs from<br />
planned.<br />
3. Prerequisites<br />
Passing courses: Basics of Accounting<br />
4. A<strong>im</strong> of the course<br />
Lecture is an introduction in problematics of management accounting. Management accounting subsystem is a source of<br />
necessary informations needed to manage every economic entity in variable environment. As a subsystem unl<strong>im</strong>ited<br />
with balance law specifications it brings informations for internal audience and can be adjusted for their requirements.<br />
A<strong>im</strong> of the education is describing an idea of costs and their classification and accounting as well as introducing<br />
students with traditional and modern costs accounts.<br />
5. Literature<br />
1. A.A. Jaruga : Rachunkowość zarządcza<br />
2. G.K. Świderska: Rachunkowość zarzadcza i rachunek kosztów<br />
3. M.Poszwa, R.Kotabski, R.Piechota: Rachunek kosztów (zbiór zadań)<br />
4. K.Sawicki: Rachunek kosztów<br />
6. Type of the course<br />
Obligatory<br />
7. Teaching team<br />
Department of Accountancy, Finance and Quantitative Methods<br />
8. Course structure:<br />
Form Number of hours Semester Year<br />
Lecture 15 / 12 5 3<br />
Classes 30 / 12 5 3<br />
Laboratory<br />
Projects<br />
Seminar<br />
Total student’s workload 150<br />
9.Conditions of the course acceptance:<br />
Lecture - written and spoken test<br />
Classes - mark from the project, activity and tests on classes<br />
10. Language<br />
Polish<br />
<strong>ECTS</strong> Course Catalogue 2010/2011<br />
1033