ECTS - PWSZ im. Witelona w Legnicy

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The Witelon University of Applied Sciences in Legnica - Field: Management Punkty ECTS 1 1. Course name Marketing management and planning 2. Course description Lecture 1. Issue, process and functions of marketing management 2. Marketing management and management of marketing, marketing as up-to-date conception of enterprise management 3. Marketing organization in enterprise 4. Significance of marketing strategy in development proces in enterprise 5. Marketing sytuation’s analysis 6. Processing and choince marketing strategies 7. Marketing plan 8. Financial consequences of marketing plans 9. Implementation and control of marketing activities 10. Marketing management – directions in Poland an in the world Classes 1.Marketing service’s role in eterprise 2. Formation of organisational structures for marketing activitiy, 3. Marketing plan’s elaboration. 3. Prerequisites Getting a pass of course „Basic of Marketing” 4. Aim of the course Thre aim of the lecture is giving knowledge from marketing planning’s scope, organization and control marketing activity in enterprise and giving indispensable information concerning principles of building marketing plan. Giving the contens during the lecture is enriched with numerous examples from practical activity. The aim of exercises is abulity’s acquistition for preparing marketing organizational structuries making marketing plans and formation of features as creativity, commitment, foresight and estimate of the situation 5. Literature 1. Kłeczek R. , Kowal W., Woźniczka J., Strategiczne planowanie marketingowe, PWE, Warszawa 2001 2. Niestrój R., Zarządzanie marketingiem. Aspekty strategiczne, PWN, Warszawa 2002 3. Kotler P., Marketing. Analiza, planowanie, wdrażanie i kontrola, Felberg SJA, Warszawa 1999 4. Lambin J.J., Strategiczne zarządzanie marketingowe, PWN, Warszawa 2001 6. Type of course Obligatory 7. Teaching team Departament of Entrprise end Marketing Science 8. Course structure Form Number of hours Semester year Lecture 15 / 16 4 2 Classes Laboratory Project Seminar 15 / 0 4 2 Total student’s workload 30 9. Conditions of the course acceptance: lecture – writing examination classes – project, test 10. Language: Polish ECTS Course Catalogue 2010/2011 1032
The Witelon University of Applied Sciences in Legnica - Field: Management ECTS Credits 5 - RiAW 5 – ZP 1. Course name Management accounting 2. Course description: Lecture Elements of program range are: - cost accounting and record systems; - account of variable and fixed costs, financial result, using direct costing in short-term decisions; - cost accounting (simple process costing, process costing with index, job costing – commissioning and variable, phase accounting – semi-manufacturer and without semi-manufacturer method, conjugate production); - idea of secondary production and method of her accounting; - budgeting costs – stages, methods; - planned costs account. Classes Solving tasks concerning proper costs classification, determining result according to principles of full and variable costs account, determining single cost according to principles of full and variable costs accounts within particular kinds of calculation, accounting auxiliary production costs. Structure of budgets and variances analysis of real costs from planned. 3. Prerequisites Passing courses: Basics of Accounting 4. Aim of the course Lecture is an introduction in problematics of management accounting. Management accounting subsystem is a source of necessary informations needed to manage every economic entity in variable environment. As a subsystem unlimited with balance law specifications it brings informations for internal audience and can be adjusted for their requirements. Aim of the education is describing an idea of costs and their classification and accounting as well as introducing students with traditional and modern costs accounts. 5. Literature 1. A.A. Jaruga : Rachunkowość zarządcza 2. G.K. Świderska: Rachunkowość zarzadcza i rachunek kosztów 3. M.Poszwa, R.Kotabski, R.Piechota: Rachunek kosztów (zbiór zadań) 4. K.Sawicki: Rachunek kosztów 6. Type of the course Obligatory 7. Teaching team Department of Accountancy, Finance and Quantitative Methods 8. Course structure: Form Number of hours Semester Year Lecture 15 / 12 5 3 Classes 30 / 12 5 3 Laboratory Projects Seminar Total student’s workload 150 9.Conditions of the course acceptance: Lecture - written and spoken test Classes - mark from the project, activity and tests on classes 10. Language Polish ECTS Course Catalogue 2010/2011 1033
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ECTS - PWSZ im. Witelona w Legnicy

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