ECTS - PWSZ im. Witelona w Legnicy

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The Witelon University of Applied Sciences in Legnica - Field: Management ECTS credits 4 1. Course name: Production management 2. Course description: Basic of production management: object and outline the types of decision needed in production management. Product and strategic capacity planning. Process planning. Layout: types of layout, stages in layout optimization. Planning standards: batch, cycle, lead time, inventory. Aggregate production planning. Master planning. Materials Requirements Planning. Capacity planning. Short term scheduling. Just in time production. 3. Prerequisites Passed courses: Basics Management, Basic Management Sciences 4. Aim of the course The basic goals of this course are: (1) to help the student gain an exposure to the spectrum of production management decision-making activities, (2) to introduce variety of tools and techniques for helping managers implement their decisions and reach their goals. 5. Literature 1. Waters D. Zarządzanie operacyjne. Towary i usługi. PWN, Warszawa 2001 2. Pasternak K. Zarys zarządzania produkcją. PWE, Warszawa, 2005. 3. Podstawy zarządzania operacyjnego. Pod red. Z. Jasinskiego. Oficyna Wydawnicza, Kraków, 2005. 4. Bozarth C. Handfield R. B. Wprowadzenie do zarządzania operacjami I łańcuchem dostaw. Helion, Gliwice, 2007 6. Type of course Obligatory 7. Teaching team Department of Science on Enterprise and Marketing 8. Course structure Form Number of hours Semester year Lecture 15/15 3 2 Classes Laboratory Project Seminar 15/0 3 2 Total student’s workload 60 9. Conditions of the course acceptance: Continuous evaluation, project, written exam 10. Language: Polish ECTS Course Catalogue 2010/2011 1024
The Witelon University of Applied Sciences in Legnica - Field: Management Punkty ECTS 7 1. Course name Market and marketing research 2. Course description Lecture 1. System marketing information (SIM). 2. Market’s analysis, market researches , marketing researches- terms 3. Prozess’s phasies of marketing research 4. Designing stages of marketing research 5. Collection methods of date from secondary sources 6. Collection methods of date from primary sources 7. Methods of reduction and date analysis 8. Interpretation and presentation of marketing research results. Report from market and marketing researches Classes 1. Identification of analysied problem. 2. Choince of trial for researches 3. Preparing of conception for marketing research 3. Prerequisites Getting a pass of course ‘Basic of marketing”, „ Marketing management and planning” 4. Aim of the course The aim of the lecture is acquaintance students with basic terms from scope of market and marketing researches Giving an indispensable knowledge from designing and implementation of marketing research. Pointing at the importance of information from diverse sources during making strategic and operative decisions. Giving essence during the lecture is enriched with numerous examples from economic activities The aim of exercises is acquisition of abilities for independent elaboration of research design 5. Literature 1. Badania marketingowe. Teoria i praktyka, red. K Mazurek - Łopacińska, PWN , Warszawa 2005. 2. Kaczmarczyk S., Badania marketingowe. Metody i techniki, PWE, Warszawa 2003 3. Sagan A., Badania marketingowe. Podstawowe kierunki, Wydawnictwo AE, Kraków 2004 4. Kędzior K., Karcz K., Badania marketingowe w praktyce, PWE, Warszawa 2001 6. Type of course Obligatory 7. Teaching team Department of Science on Enterprise and Marketing Department of Marketing 8. Course structure Form Number of hours Semester year Lecture 30 / 30 6 3 Classes 15 / 15 6 3 Laboratory Project Seminar Total student’s workload 210 9. Conditions of the course acceptance: lecture – writing examination classes – project, test 10. Language: Polish ECTS Course Catalogue 2010/2011 1025
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ECTS - PWSZ im. Witelona w Legnicy

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