ECTS - PWSZ im. Witelona w Legnicy

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The Witelon University of Applied Sciences in Legnica - Field: Management ECTS Points 6 1. Name of the subject: Marketing 2. Description: Lecture: Company on the market. The meaning and importance of marketing. Purchasers’ behavior. Marketing information system /SIM/ in a company. Marketing research. Marketing strategy creating process in a company. The product. The price. The distribution. The promotion. The marketing action control. Marketing details of certain business activities. Practice: Analysis of some study cases in the range of: analysis of the market, analysis of the company’s situation by means of the SWOT and BCG method, analysis of the purchasers’ behavior, the clients’ market segmentation, key marketing problems identification connected with the specific marketing elements such as: product, price, distribution, promotion. 3. Admitting conditions: – passing „The Management Bases” course 4. Guidelines and aims: The aim of the lectures of „Basic Marketing” is to teach the key issues about the meaning, the function and the role of marketing, the analysis process of the market environment, building the marketing strategy, rules of creating and the use of the marketing tools as well as the methods of conducting the market research. Theory will make the base for building up the practical part of the course, which will include the analysis of some study cases describing the current problems of Polish companies. By learning the theory and taking part in the practical part, the students should learn to identify the key marketing problems of the company, to use the rich marketing tools as well as to draw the conclusions and future suggestions. 5. Bibliography: 1. Kotler P.: Marketing, Dom Wydawniczy Rebis, 2005. 2. Kotler P., Armstrong G., Saunders J., Wong V.: Marketing. Podręcznik Europejski. PWE, Warszawa 2002 3. Altkorn J. (red.): Podstawy marketingu, Instytut Marketingu. Kraków 2002 4. Garbarski L., I. Rutkowski, W. Wrzosek: Marketing. Punkt zwrotny nowoczesnej firmy, PWE. Warszawa 2001 5. Przybyłowski K., Hartley S., Kerin R., Rudelius W.: Marketing, Dom Wydawniczy ABC, 1998. 6. The subject character - obligatory 7. Academic staff – Marketing Department 8. The length and timetable: Form Number of hours Semester year Lectures 30 / 15 2 1 Practice Laboratories Projects Seminaries Conversation 30 / 30 2 1 Total student’s workload 180 9. Methods of evaluation lecture – examination practice - credit 10. Language – Polish ECTS Course Catalogue 2010/2011 1010
The Witelon University of Applied Sciences in Legnica - Field: Management ECTS credits 6 1. Course name Microeconomics 2. Course description 1. The mature and method of economics. 2. The economizing problem. 3. Market economy. 4. Market equilibrium. 5. Price elasticity of the supply and the demand. 6. Theory of utility. 7. Production costs. 8. Company on the perfect competition market. 9. Monopoly. 10. Monopolistic competition. 11. Oligopoly. 12. Production factors markets. 13. Risk in making choices. 3. Prerequisites none 4. Aim of the course To understand the essence of the economic decisions optimisation, to explain the working of market and competition; to teach the abstract thinking, to understand and to interpret market processes, to create bases for developing the economic knowledge about company and market. 5. Literature 1. 1. Sloman J.: Podstawy ekonomii, PWE 2001. 2. Begg D., Fisher S., Dornbusch R.: Ekonomia, Warszawa 1998. 3. Samuelson P.A., Nordhaus W.D. Ekonomia, Warszawa 1993. 4. D.R. Kamerschen, R.B. McKenzie, C. Nardinelli, Ekonomia, Gdańsk 1991 6. Type of course Obligatory 7. Teaching team Department of Economics and Management 8. Course structure Form Number of hours Semester year Lecture 30/15 1 1 Classes Laboratory Project Seminar 30/30 1 1 Total student’s workload 180 9. Conditions of the course acceptance: Lecture – written exam Classes – constant grading 10. Language: Polish ECTS Course Catalogue 2010/2011 1011
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ECTS - PWSZ im. Witelona w Legnicy

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