THE WATERFRONT BIA BOARD OF DIRECTORS MEETING ...

ATTENDEES:
THE WATERFRONT BIA
BOARD OF DIRECTORS MEETING
February 10, 2011
Blair Keetch, PawsWay
Carol Jolly, Waterfront BIA
Christina Medeiros, Maple Leaf Quay
Cindi Vanden Heuvel, Mariposa Cruises
Craig Somers, CitySightseeing Toronto
Dermot McKeown, Radisson Admiral Hotel
Helder Melo, Harbourfront Centre
Kevin Currie, Wheel Excitement
Nancy Gavin, Redpath Sugar
Robert Zeidler, Brookfield Properties
Rosie Middleton, Briarlane Property Management
Shey Clark, Great Lakes Schooner
REGRETS:
David Hessels, City of Toronto
MEETING RECORDER: Lynn Haderlein, Waterfront BIA
1. MEETING CALL TO ORDER
Kevin Currie called the meeting to order and added that Conflict of Interest guidelines will
be announced at future meetings as a reminder on procedures when voting and
commenting on issues brought before the Board.
2. APPROVAL OF MINUTES OF THE BOARD.
KEVIN CURRIE ASKED FOR A MOTION TO APPROVE Minutes of the Board Meeting
of January 13, 2011 electronically circulated to the Board.
MOTION TO APPROVE: Robert Zeidler
SECONDED: Nancy Gavin
APPROVED: Unanimous
CARRIED

3. RESOLUTION RE SIGNING AUTHORITY FOR BOARD OF MANAGEMENT
KEVIN CURRIE ASKED FOR A MOTION TO APPROVE New Signing Authority as
follows:
BE IT RESOLVED THAT the following members of The Waterfront BIA Board of
Management are deemed to be signing officers of The Waterfront BIA:
KEVIN CURRIE, Chairman
ROBERT ZEIDLER, Vice Chair
SHEY CLARK, Vice Chair
DERMOT MCKEOWN, Secretary Treasurer
MOTION TO APPROVE: Craig Somers
SECONDED: Helder Melo
APPROVED: Unanimous
CARRIED
4. AREA PLANNING COMMITTEE (APC) REPORT – ROBERT ZEIDLER
Rob Zeidler reported on the APC meeting held on February 8 at Waterfront Toronto with
presentation by Alun Llloyd of BA Group. BIA looking for solutions on the Curbside and
Bus Management Plan. Waterfront Toronto should be bringing suggestions to the table,
not the BIA. After presentation of the information from BA Group as to their information
gathering in the summer of 2010, APC felt that Waterfront Toronto don’t have a solution
for too little curbside space and too many buses and not having statistics from TPVA or
Bus operators when data was being gathered. No information for “call back” plan for buses
and where vehicles would park and wait.
BIA businesses not being properly represented at the Waterfront Toronto working group
meetings. Many jobs depend on efficient operation of buses for tourist groups for events
and ships. Not all stakeholders representing various groups have had one-on-one
meetings as promised by Waterfront Toronto. Samantha Gileno noted that meeting should
be set up for TPVA to meet with Waterfront Toronto on a one-on-one basis
Kevin stated that Council gave clear directive to Waterfront Toronto which they are not
meeting. Carol Jolly was asked to get meetings with John Campbell, City Councillors for
WBIA as well as Mayor Ford, Jayne Naiman (Waterfront Secretariat) and Mike Major (BIA
Office/City of Toronto). Letter is to be prepared by Kevin Currie and Carol Jolly with the 2
main issues being the Right of Way and Curbside/Bus Management.

Kevin and Carol have a meeting with City Planning representatives for the Central
Waterfront and will report back to the Board and APC.
It was suggested there be a Special APC meeting to be convened in next 2 weeks in view
of impending timelines on various issues.
Rob felt that we should be pursuing the North side solution at Central Waterfront to at
least make sure that this is completed.
York Quay garage will not be a factor in moving along bus traffic….Harbourfront Centre
will be using the new garage for their buses only.
York Quay Garage update – Helder advised that construction has now begun on the
garage and notices are being sent out from Ellis Don on the status.
Some residents reported their disappointment in losing the Central Waterfront playground
equipment located next to the York Quay parking that is now under construction. Carol
met with James Dann, City - Waterfront Parks, regarding the potential for installing new
playground equipment in another local park. Some suggested parkland is behind Harbour
Square and Westin as well as HTO Park. ParticipACTION has a program to install adult
playground equipment that could be free of charge. Benches are to be repaired & painted
at Maple Leaf Quay this year.
5. EVENT COMMITTEE – SHEY CLARK/CAROL JOLLY
Shey Clark, Event Committee Chairperson, advised that the first meeting of the new Event
Committee was held on February 8 at Maple Leaf Quay with over 20 volunteer members,
residents & ‘friends’ of the WBIA. The committee is comprised of small and large
business owners, media and local residents. Carol reviewed the WBIA’s 2011 Plan
including 3 established Signature Events and asked for the committee’s professional and
personal advice regarding the theme of a 4 th Event to take place in the Fall. The main
objective would be to enhance and extend the summer boating season in September.
The idea that received the most positive response was a Parade of Lights with participants
from TPVA, yacht clubs and individual boat owners. Disney runs a similar event at
Niagara Falls. Could be run in conjunction with TIFF to get maximum exposure and
working with City on event.
Current Signature Event budgets do not allow for major programming dollars unless we
can bring in more sponsorship. Event Committee member, Jana Ray of Mariposa, will be
speaking to her contacts at Disney to determine their interest.
Helder asked about Luminato event recently proposed to the Board for 2012 where the
TSO would be featured on a barge on the water. Carol advised that due to the TSO’s
promotion & print deadline, the decision had been made to use another event venue;
potentially Metro Square.

6. HYDRO POLE BANNER USAGE/CONTRACT
Carol advised that at a recent meeting of TABIA/City of Toronto, Toronto Hydro was
present updating the situation with respect to hydro poles and their usage and new rules
and regulations. All BIA’s have first right of refusal on hydro poles within their catchment
areas. Engineering drawings for all poles will have to be submitted in 2012 for any
contract renewals. For 2011 the contracts will remain the same.
Carol’s Banners (our banner installation company) will be sending an update to the
schematic showing the location and present usage of the poles in our catchment. Carol
also mentioned that some of the Harbourfront banners are not in good condition and need
replacement. Helder advised that repairs had been done to damaged banners.
Helder said that HFC would like to continue using the 20 banner poles on the south side of
QQW, along their property line. Rob advised that QQT would like banners in front of their
property for event purposes. Currently ROM is using 6-8 poles in front of the Westin for a
WBIA credit on account of $15/pole/month. Carol suggested we budget to change generic
WBIA banners to promote our own Signature Events 4 times per year in 2012 and this
could include annual power washing the banners.
Carol has been asked to sign a contract produced by Carol’s Banners to allow HFC use of
18-20 poles to June 30, 2011. It includes a clause that all banners are in good condition
or they will be removed at the discretion of the WBIA. At present, Harbourfront Centre is
using 1/3 of the poles at no charge per grandfathered usage that preceded the
establishment of the WBIA. HFC will reduce the number of banners to 20 & confirm
replacement of existing (worn & weathered) banners before May 1.
KEVIN CURRIE ASKED THAT A MOTION BE MADE THAT HYDRO POLE BANNER
CONTRACT CURRENTLY PRESENTED BY CAROL’S BANNERS TO JUNE 30, 2011
BE APPROVED WITH NO CHARGE TO HARBOURFRONT CENTRE FOR THE
TERM OF THE CONTRACT.
MOTION TO APPROVE: Rob Zeidler
SECONDED: Christina Medeiros
APPROVED: Unanimous
CARRIED

7. MARKETING COORDINATOR
Carol Jolly met with the Executive Committee of the Board with respect to the Marketing
Coordinator position circulated to the full Board. Funds were provided in the budget for
this position. Executive Committee recommended that this position initially be a one year
contract with review in 3 months and one year and may be reclassified to permanent
thereafter.
KEVIN CURRIE ASKED THAT A MOTION BE MADE TO APPROVE THE POSITION
OF MARKETING COORDINATOR UNDER TERMS OF THE CONTRACT.
MOTION TO APPROVE: Craig Somers
SECONDED: Dermot McKeown
APPROVED: Unanimous
CARRIED
8. TALL SHIPS 2013 PORT AGREEMENT
Agreement has been received from ASTA which requires signed commitment by March 1.
Krista Slack and Lea Parrell have asked to present a financial plan to the WBIA for the
March 2011 Board Meeting. They have suggested that the WBIA sign the contract with
ASTA. Carol commented that whoever signs the contract, takes on the responsibility for
the event. Present preliminary estimates show that they would be looking to the BIA for
sponsorship of $150,000 in 2012 and $250,000.00 in 2013.
Carol’s questions for the Board:
• Is the WBIA producing Tall Ships in 2013?
• Do we want to schedule Lea and Krista for a Board Presentation?
We need to let ASTA know that we cannot meet the March 1 deadline.
Carol advised that province has indicated that there are no dollars for this event unless we
apply for Grants.
Board agreed through a show of hands that Krista and Lea are to make a presentation to
the March Board of Directors meeting and no decision has currently been made to
proceed with participation in the event (s) at this time nor will the WBIA be signing the
ASTA contract pending a decision after the presentation.

9. JANUARY FINANCIALS – CAROL JOLLY
Carol thanked Redpath and Queen’s Quay Terminal for supporting the WBIA through their
sponsorship of events. Election year has presented the unique challenge of no levy
payment until late March and support of our partners has been greatly appreciated.
Carol is staying in touch with David Hessels at the City as to the earliest release of levy
payment possible.
In future, Carol J. and Carole T. (bookkeeper), will meet with Dermot (as his schedule
permits) in the days that Carole is in our office to discuss the monthly financials before
presentation to the Board.
KEVIN CURRIE ASKED FOR A MOTION TO APPROVE THE JANUARY 2011
FINANCIALS AS PRESENTED.
MOTION TO APPROVE: Nancy Gavin
SECONDED: Helder Melo
APPROVED: Unanimous
CARRIED
There being no further business, the meeting was adjourned.
SCHEDULE OF UPCOMING MEETINGS
• Area Planning Committee – Tuesday, March 8
• Board Meeting – Thursday, March 10
• Event Committee – Wednesday, March 16
• Expansion Committee – TBD – as necessary
___________________________________ _______________________________
KEVIN CURRIE, Chairman of the Board March 10, 2011