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Goldin & Homonoff - DataSpace at Princeton University

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income yields:<br />

∂Gi<br />

∂Mi<br />

= 1<br />

2 t2<br />

<br />

∂εx,p<br />

x<br />

∂Mi<br />

∗ i Av ′ (y ∗ i ) + ∂A<br />

εx,p x<br />

∂Mi<br />

∗ i v ′ (y ∗ i ) + ∂v′ (y∗ i )<br />

εx,p x<br />

∂Mi<br />

∗ <br />

i A + ∂x∗ i<br />

εx,p Av<br />

∂Mi<br />

′ (y ∗ i )<br />

where A = 1<br />

p+t + µi (Mi)γi (Mi). Since A, x∗ i , εx,p and v ′ (y∗ i ) are all positive, the key terms to sign are<br />

∂εx,p<br />

∂Mi<br />

∂A , ∂Mi , ∂x∗ i<br />

∂Mi , and ∂v′ (y∗ i )<br />

∂Mi<br />

.<br />

First, consider ∂v′ (y∗ i )<br />

. We know th<strong>at</strong> ∂Mi<br />

∂v′ (y∗ i )<br />

∂Mi = v′′ (y∗ i ) ∂y∗i ∂Mi<br />

< 0 assuming concave utility and th<strong>at</strong> y is<br />

a normal good. Intuitively, when the marginal utility of income declines rapidly with wealth, consumers<br />

who have little income to begin with are made much worse off by accidently over-spending on x.<br />

Second, consider ∂x∗ i . This term will be positive as long as x is a normal good, but will be smaller in<br />

∂Mi<br />

magnitude for goods for which consumption does not much change as income rises. In words, consumers<br />

who consume more will gain more from optimizing correctly simply because the consumption difference<br />

caused by the optimiz<strong>at</strong>ion error will be larger in magnitude. When demand for x is rel<strong>at</strong>ively insensitive<br />

to income, contribution of this term will be small.<br />

Next consider ∂εx,p<br />

. Are high- or low-income consumers more price sensitive in their demand for x?<br />

∂Mi<br />

In general, theory is ambiguous as to whether elasticities rise or fall with income (the sign depends upon<br />

the magnitude of the third deriv<strong>at</strong>ive of the utility function with respect to x).<br />

Finally, consider ∂A ∂ µi = ∂Mi ∂Mi γi + ∂γi<br />

∂Mi µi. Let’s take the two pieces in turn. ∂x∗ i is clearly positive as long<br />

∂Mi<br />

as x is a normal good.<br />

∂ µi<br />

∂Mi<br />

refers to how the optimal r<strong>at</strong>io of x to y changes with income. This term is<br />

zero when preferences are homothetic and neg<strong>at</strong>ive for consumption goods th<strong>at</strong> constitute a larger share<br />

of expenditures for poor consumers than for rich consumers. The second term, ∂γi , captures change in<br />

∂Mi<br />

the curv<strong>at</strong>ure of utility from wealth as income rises; it will be weakly neg<strong>at</strong>ive when consumers exhibit<br />

constant or decreasing rel<strong>at</strong>ive risk aversion.<br />

We have highlighted the factors th<strong>at</strong> determine whether <strong>at</strong>tentiveness to a register tax is increasing or<br />

decreasing by income. Wh<strong>at</strong> does the analysis imply for the case of cigarettes? Regardless of the good in<br />

question, low-income consumers suffer more from lost consumption of other goods when they accidently<br />

overspend on the taxed good. The key determinants th<strong>at</strong> vary between goods are ∂x ∂εx,p ∂ µ<br />

, , and ∂Mi ∂Mi ∂Mi .<br />

For the case of cigarettes, all three of these factors suggest th<strong>at</strong> <strong>at</strong>tentiveness to register taxes should<br />

decrease by income. The income elasticity of cigarettes is generally found to be quite small (or even<br />

37

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