SCM GROUP PUBLIC REPORT 2011

SCM GROUP PUBLIC REPORT 2011 SCM GROUP PUBLIC REPORT 2011

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SCM Sport. FC Shakhtar and Donbass Arena Shakhtar Football Club FC Shakhtar was founded in 1936. The club won the Ukrainian Championship (2002, 2005, 2006, 2008, 2010, 2011), the Ukraine Cup (1995, 1997, 2001, 2002, 2004, 2008, 2010, 2011), the Ukraine Super Cup (2005, 2008, 2010) and the UEFA Cup (2009). The football club has a well-developed sporting infrastructure that includes, among others, a modern training base and a football academy. Donbass Arena Stadium Donbass Arena is the first stadium in Eastern Europe to be designed and built in compliance with UEFA’s 5-star standard. The overall investment in the stadium and landscaping the surrounding park amounted to $400m. Donbass Arena is the home stadium of FC Shakhtar, as well as the cultural center of Donbass’ regional capital, Donetsk. The stadium’s building features restaurants, lounge-bar, dozens of fast food restaurants, a fitness center, as well as a fan cafe, a museum and FC Shakhtar’s brand giftshop. On days when Donbass Arena is not hosting football games, it hosts a wide range of events: concerts, shows, assemblies, presentations, press-conferences, and formal receptions. The stadium also receives international conferences and exhibitions. Focus points of the year During 2010/11 season the priorities of FC Shakhtar's transfer policy included stabilizing the productive connection among the players and preserving the existing team composition, which is why the club maintained the main set of players between seasons. 58 FC Shakhtar's financial indicators Source of income, $, m Season Season 2010/11 2009/10 Permanent and temporary transfers of players 17.07 47.1 Income from UEFA 24.47 6.66 Commercial activity 21.21 16.2 Total: 62.75 69.96 FC Shakhtar's incom from commercial activity Source of income, $, m Season 2010/11 Season 2009/10 Sponsorship and advertising 6.78 5.9 Sale of tickets and seasonal passes 6.15 3.27 Corporate lounges 5.02 4.27 Branded products 2.76 2.26 TV broadcasting rights 0.5 0.5 Total: 21.21 16.2 The successful performance in the League of Champions and entering the 1/4 of the final competition allowed the Club to grow revenues from UEFA in 2011 more than twofold – from $13m to $31m. The total revenue from sponsorship and advertising in 2011 amounted to $45.2m ($4.4m in 2010).

Associated companies are businesses where SCM Group, in its role as an investor, is capable of significant influence (SCM’s share in such companies ranges between 25% and 50%). In its associated companies, SCM participates in defining financial and operational policy, but does not exercise full control. SCM is involved in defining financial and operational policy of these associated companies through its representation on the Supervisory Boards. Metals and mining Zaporozhkoks (Zaporozhye Coke and Chemical Plant) – Ukraine’s leading coke and chemical enterprise with a full technology cycle for chemical-recovery and product processing – 24.99% share. Krivoy Rog Iron Ore Plant – Ukraine’s largest producer of commercial grade iron ore – 50.00% share. Donetskkoks (Donetsk Coke and Chemical Plant) – one of Ukraine’s largest coke and chemical enterprises, producing over 20 products – 37.51% share. Dokuchayevsk Flux and Dolomite Plant (DFDK) – one of Ukraine’s largest mining and processing enterprises, specializing in fluxing limestone and dolomite extraction and processing, and the largest producer of fired dolomite for metallurgy. It is also the only plant in Ukraine to produce powders for refractory materials – 50.00% share. Novotroitskoye Mines Management – a large mining enterprise, specializing in limestone and dolomite extraction and processing for metallurgy, refractory, glasswork, and sugar industries – 50.00% share. Krivbasszvryvprom Explosives Company – an industrial production enterprise specializing in blasting works at open casts of Ukrainian mines. It is also a large producer of emulsified and hydrolabile explosives – 50.00% share. Zaporozhstal – one of Ukraine’s large producers of hotrolled and cold-rolled coil – 24.9% share. 59 SCM GROUP PUBLIC REPORT CREATING SUSTAINABLE VALUE Associated companies Energy Dneproenergo – Ukraine’s second largest electric power producer. Dneproenergo’s production facilities include three thermal power plants (TPP) – Zaporozhskaya, Krivorozhskaya, and Pridneprovskaya – with a cumulative installed capacity of 8.2 GW•hour, amounting to 30% of the total installed capacity of all TPP’s in Ukraine – 49.44% share. Donetskoblenergo – a modern, technological, electric power distribution company with its own electricity grid; a reliable electricity supplier to Donetsk Oblast. The overall length of the company’s high voltage transmission lines is 69,400 km. The cumulative installed capacity of the company’s transformer substations is 8,458 MBA – 31.28% share. Zapadenergo – one of Ukraine’s largest electric and thermal power producers. The company manages Burshtynskaya, Ladyzhinskaya, and Dobrotvorskaya TPP’s, as well as Galremenergo, Lvovenergospetsremont, and Zapadenergopostavka service companies. The cumulative installed capacity of the stated companies is 4,707.50 MW – 25.84% share. Vanco Prykerchenska Ltd. (British Virgin Islands) – performs deep sea oil and gas exploration and drilling at Prikerchensky field of the Black Sea continental shale – 33.5% share. Telecommunications Astelit – a national operator, providing mobile communication services to GMS 900 and GSM 1800 standards, operating under the life:) brand – 44.96% share. MMDS Ukraine – a telecommunications company providing digital television services and internet access, based on MMDS (Multichannel Multipoint Distribution System) – 25.00% share. SCM Group's business

<strong>SCM</strong> Sport.<br />

FC Shakhtar and Donbass Arena<br />

Shakhtar Football Club<br />

FC Shakhtar was founded in 1936. The club won the Ukrainian<br />

Championship (2002, 2005, 2006, 2008, 2010,<br />

<strong>2011</strong>), the Ukraine Cup (1995, 1997, 2001, 2002, 2004,<br />

2008, 2010, <strong>2011</strong>), the Ukraine Super Cup (2005, 2008,<br />

2010) and the UEFA Cup (2009).<br />

The football club has a well-developed sporting infrastructure<br />

that includes, among others, a modern training base and<br />

a football academy.<br />

Donbass Arena Stadium<br />

Donbass Arena is the first stadium in Eastern Europe to be<br />

designed and built in compliance with UEFA’s 5-star standard.<br />

The overall investment in the stadium and landscaping<br />

the surrounding park amounted to $400m.<br />

Donbass Arena is the home stadium of FC Shakhtar, as well as<br />

the cultural center of Donbass’ regional capital, Donetsk. The<br />

stadium’s building features restaurants, lounge-bar, dozens<br />

of fast food restaurants, a fitness center, as well as a fan cafe,<br />

a museum and FC Shakhtar’s brand giftshop. On days when<br />

Donbass Arena is not hosting football games, it hosts a wide<br />

range of events: concerts, shows, assemblies, presentations,<br />

press-conferences, and formal receptions. The stadium also<br />

receives international conferences and exhibitions.<br />

Focus points of the year<br />

During 2010/11 season the priorities of FC Shakhtar's transfer<br />

policy included stabilizing the productive connection<br />

among the players and preserving the existing team composition,<br />

which is why the club maintained the main set of players<br />

between seasons.<br />

58<br />

FC Shakhtar's financial indicators<br />

Source of income, $, m Season Season<br />

2010/11 2009/10<br />

Permanent and temporary<br />

transfers of players<br />

17.07 47.1<br />

Income from UEFA 24.47 6.66<br />

Commercial activity 21.21 16.2<br />

Total: 62.75 69.96<br />

FC Shakhtar's incom from commercial activity<br />

Source of income, $, m Season<br />

2010/11<br />

Season<br />

2009/10<br />

Sponsorship and advertising 6.78 5.9<br />

Sale of tickets and seasonal<br />

passes<br />

6.15 3.27<br />

Corporate lounges 5.02 4.27<br />

Branded products 2.76 2.26<br />

TV broadcasting rights 0.5 0.5<br />

Total: 21.21 16.2<br />

The successful performance in the League of Champions and<br />

entering the 1/4 of the final competition allowed the Club to<br />

grow revenues from UEFA in <strong>2011</strong> more than twofold – from<br />

$13m to $31m.<br />

The total revenue from sponsorship and advertising in <strong>2011</strong><br />

amounted to $45.2m ($4.4m in 2010).

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