SCM GROUP PUBLIC REPORT 2011

Focus points of the year
Ukraine Television Channel
By the end of 2011, Ukraine Television Channel increased its
audience share by 12%, compared to 2010 (Gfk Ukraine).
With 11.39% audience share and a 1.8% rating, the channel
ranked #2 among Ukraine’s general interest channels
(18+ audience in cities with population 50,000+).
Among the Channel’s most successful projects in 2011 were:
• Events – informational and analytical program (average
audience share 15.1%, rating 4.2%);
• Critical Point – journalist investigation program (average
audience share 12.65%, rating 2.6%);
• Events of the Week with Andrey Danilevich – analytical
program (average audience share 12.64%, rating
4.43%);
• Marusya – television show (audience share 10.62%,
rating 4.14%).
The share of the Channel’s own TV production was 60%.
Football Television Channel
In 2011, Football Television Channel had the following indicators:
1.94% audience share, 0.15% rating (male audience
18+ in cities with population 50,000 plus, Gfk Ukraine).
Donbass Television Channel
Donbass Television Channel launched satellite broadcasting.
The intended audience growth is 3m viewers.
In 2011, Donbass Television Channel had the following indicators:
0.25% audience share, 1.69% rating (Donetsk audience,
Gfk Ukraine).
49
Digital Ventures
SCM GROUP PUBLIC REPORT
CREATING SUSTAINABLE VALUE
The average monthly audience of tochka.net portal in 2011
was 2.2m users, while the average monthly coverage
of Ukraine's internet audience was 15.21% (Gemius Audience).
Segodnya Newspaper
Segodnya ranks first by the single issue audience among
all daily newspapers in Ukraine and among all newspapers
in Kiev (TNS Ukraine). The newspaper's single issue audience
grew by 47% to 1.6m readers.
The average circulation of Segodnya Newspaper is 94,400
copies.
The revenue from printed newspaper sales in 2011 grew by
17.3% – from $4.5m to $5.36m, while the advertising revenue
grew by 15.2% – from $1.95m to $2.25m.
The audience of www.segodnya.ua portal covers 10%
of Ukraine's internet audience (Gemius Ukraine), securing
Segodnya the leadership position on the national rating
of news portals, as a result, the revenue from advertising on
the portal grew by 153.2% – from $0.13m to $0.319m.
In May, Segodnya Crimea regional edition was launched, followed
by Western Ukraine. Today – in September.
In December, Segodnya Multimedia press-studio opened.
The press-studio is a modern media platform, offering
a range of services.
SCM Group's business