Beth Sanchez of Beth's Cakes - OKIE Magazine

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English-language album since 2006, blends her personal ethnocentric take on pop music with the mainstream production which elevated her to fame. Consequently, this previously winning formula has meager sales. Furtado is known for writing or co-writing her own songs, the sole exception being “Bajo Otra Luz” from her successful Spanish-language album Mi Plan. In little more than a decade, the Canadian songbird from Victoria, BC has explored various factions of pop, including adult contemporary, electronica, R&B, and world music. Her debut album Woah, mainstream, following up with an acclaimed remix of “Get Ur Freak On” with Missy Elliott. Sophomore her third album Loose, produced by Timbaland, more than compensated for it with multiple charttopping singles internationally. With her last English that she failed to score another home run. Both of the album’s lead singles, “Big Hoops (Bigger the Better)” and “Parking Lot,” were produced by the legendary Rodney “Darkchild” Jerkins. “Big Hoops,” Nations dancers, charted highest in the UK at No. 14; it only reached the top thirty of the Canadian Hot 100 and failed to chart on the Billboard Hot 100. “Parking media, has become her second single to fail to chart on the Hot 100. What gives? While maintaining her artistic integrity, The Spirit Indestructible is at times as inaccessible as Folklore though channeling the marketability of Loose. On an unrelated note, this album has found its greatest success within German-speaking Europe: it peaked at No. 3 in Germany and Switzerland and No. 8 in Austria. The title track, doubling as the opening track, is a perfect example of Furtado’s brand. It begins in a vaguely nostalgic, simple keyboard melody. Then equivalent of an audio blockbuster. Singles aside, the majority of The Spirit Indestructible languishes in mellow territory, with themes of nostalgia, Nearly all of the tracks could be used as background music for television dramas made for young adults, but remain mostly forgettable. The deluxe edition features extra tracks which strengthen the album. “Hold Up” goes harder than anything Furtado has done before, while “Be OK” featuring Dylan Murray is the obvious choice for what could be a successful single on adult contemporary radio. The remainder of the bonus tracks builds upon the album, most of which could have easily remained on the album proper. The greatest weakness Furtado faces in the current marketplace is that, like Morrissey, she has produced more of the same with her sound while subtly updating her image, most notably with an updated personal logo. This is by no means a complaint; what she does, she does well, with none of her contemporaries coming near her organic talent. shameless dance-pop is reaching its expiration date, while folk music and quiet storm R&B patiently await their comebacks as heralded by acts like Mumford & Sons and The Weeknd. Nelly Furtado bridges the nonexistent gaps of these trends, touching on the qualities of all while never sounding disingenuous. This concept would be refreshing were it not stale. Taylor B, an Army Brat via Fort Sill, is still waiting for “My Love Grows Deeper Pt. 2.” OKIE MAGAZINE www.okiemagazine.com Page 38
Only Online www.okiemagazine.com “Freak Friendly and Working Man Approved since 1992!” Storage sizes available from 5x10 to 10x30 7009 NW Cache Road Lawton, Oklahoma 73505 Phone: 580-536-6531 Pumpkin Center Cafe 15703 SE Lee Blvd 6.5 miles east of KSWO 580.355.3739 Tuesday Tu -Friday 11 p.m. - 8p.m. Saturday 10 p.m. - 3 p.m. http://www.facebook.com/ http PumpkinCenterCafe Gate Access 6 AM - 10 PM 7 Days A Week Monday - Friday Locally owned and operated since 1979 Watch OKIE videos OKIE MAGAZINE www.okiemagazine.com Page 39
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