Renoir's Portraits: Impressions of an Age Visitor Profile and ...
Renoir's Portraits: Impressions of an Age Visitor Profile and ...
Renoir's Portraits: Impressions of an Age Visitor Profile and ...
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<strong>Renoir's</strong> <strong>Portraits</strong>: <strong>Impressions</strong> <strong>of</strong> <strong>an</strong> <strong>Age</strong> <strong>Visitor</strong> Pr<strong>of</strong>ile & Economic Impact Study<br />
B-2. What Brought Non-Local <strong>Visitor</strong>s To Ottawa/Hull?<br />
The main purpose <strong>of</strong> the trip that included a visit to the National Gallery to see the Renoir Exhibition<br />
tends to be pleasure for most non-local residents, irrespective <strong>of</strong> where they live. The<br />
strength <strong>of</strong> the pleasure component is likely a function <strong>of</strong> the season in which the Renoir Exhibition<br />
was held. Exhibition dates coincided with the peak summer pleasure travel season (late<br />
June through mid September).<br />
The closer <strong>an</strong> Exhibition visitor lives to Ottawa/Hull, the more likely it is that his or her trip was<br />
motivated by the Exhibition itself. For example, about half <strong>of</strong> the Ontari<strong>an</strong>s (55%) who live outside<br />
Ottawa claim to have come to Ottawa/Hull specifically to see the Exhibition <strong>an</strong>d even more<br />
Quebeckers make this claim (76%). It should be noted that about two-thirds <strong>of</strong> all non-local<br />
Quebec visitors are residents <strong>of</strong> Montréal -- a relatively short-haul dist<strong>an</strong>ce from the National<br />
Gallery.<br />
While m<strong>an</strong>y other C<strong>an</strong>adi<strong>an</strong>s, Americ<strong>an</strong>s <strong>an</strong>d Overseas visitors at the National Gallery were also<br />
on a pleasure trip, considerably fewer <strong>of</strong> these pleasure visitors indicate that the primary purpose<br />
<strong>of</strong> the trip was to see the Renoir <strong>Portraits</strong> th<strong>an</strong> is the case among those who had to travel much<br />
shorter dist<strong>an</strong>ces to reach C<strong>an</strong>ada's capitol.<br />
Table 4<br />
Main Purpose Of Trip To Ottawa/Hull<br />
Place <strong>of</strong> Residence<br />
Other Other<br />
Ontario Quebec<br />
Unweighted<br />
Weighted, Projected <strong>Visitor</strong>s<br />
Research Resolutions<br />
(215)<br />
(70,900)<br />
25<br />
(275)<br />
(99,200)<br />
Other<br />
C<strong>an</strong>ada<br />
(86) 1<br />
(11,400)<br />
USA<br />
(95) 1<br />
(13,400)<br />
Other<br />
Country<br />
(59) 1<br />
(12,600)<br />
% % % % %<br />
Pleasure 79 86 48 64 50<br />
For Renoir Exhibition 55 76 13 31 2<br />
Holiday/Vacation 21 9 34 32 48<br />
Second Home/Cottage 2 1 - - -<br />
Visit Friends/Relatives (VFR) 18 10 29 18 39<br />
Business 3 1 13 1- 8<br />
Other 2 3 11 8 3<br />
Source: Research Resolutions Detailed Tabulations, pages 7-1/4. 1 Caution: Small base size. Note: All projected bases rounded to nearest 100.
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