Client: Men's Speed Stick Deodorant Agency: Stevie Duncan, Jake ...

Client: Men’s Speed Stick Deodorant
Agency: Stevie Duncan, Jake Amberg, Brooke Parker, Paige Dredger
Title: Action Hero
Medium: 30 second television spot
VIDEO
CUT TO
INT. BATHROOM, DAY
A door entering into a bathroom. An average
looking guy, wearing jeans, t-shirt, and
baseball hat, enters through the door, walking
through the door towards the camera. e
camera follows the guy to the bathroom sink
where he picks up a container of Speed Stick
Deodorant.
CUT TO
A medium shot of the average guy in the
mirror. He puts the deodorant on and then
quickly turns towards the camera in an active
stance.
CUT TO
INT. HALLWAY, DAY
A shot looking down an empty, dull hallway,
the average guy pops out of the door on the
le and does a quick look from one end of
the hallway to the other, then runs down the
hallway
CUT TO
Another shot of the hallway, the average guy
tucks and rolls across the screen.
CUT TO
ere is a close-up of a ledge in the hallway,
the average guy’s hands appear on the ledge
and then he pops his head up and looks
right to le then jumps over the ledge
CUT TO
e camera moves a bit back from the ledge
and the average looking guy clumsily jumps
over the ledge.
AUDIO
(MUSIC- Elevator Music)
(SFX- Deodorant being set down)
(MUSIC- Indian Jones theme est. and
continue)
(SFX- Deodorant opening, clothing
shue.)
(SFX- Glass breaking.)

CUT TO
Looking back down the hallway, there is an
extreme close-up of a glass bottle rolling
towards the camera.
CUT TO
A close-up of the average guy’s feet running.
Camera pans right following the feet.
CUT TO
e camera cut’s back to the bottle rolling aer
the average guy’s feet and pans right following
the bottle.
CUT TO
Medium shot of average guy pressing button
on an elevator.
CUT TO
Elevator doors opening. e Average
guy runs through the elevator doors and
his hat falls o.
CUT TO
Low angle shot of hat. e average
guys grabs the hat from the inside of
the elevator.
CUT TO
INT. ELEVATOR, DAY
Medium shot of average guy standing up in the
elevator. A girl is next to him and gives him a
dirty look.
(SFX- Bottle rumble.)
(SFX- Bottle Rumble.)
(MUSIC- Indian Jones ends; elevator
music begin.)
(SFX- Record scratch.)
ANNCR (VO)
“Speed Stick Deodorant; you many not
be an action hero but your deodorant
can make you feel like one.”