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Media advocacy for alcohol policy support: results from the New Zealand community action project. Health Promotion International 8, pp. 167 -175. STRICKLAND D.E. (1982) Alcohol advertising: orientations and influence. International Journal of Advertising 1, pp. 307 -319. STRICKLAND D.E. (1983) Advertising exposure, alcohol consumption and misuse of alcohol, in: Grant, J., Plant, M. & Williams A. (Eds) Economics and Alcohol: Consumption and Controls, pp.201 -222. New York: Gardner Press Inc. Taking Inititative: The 1990 Citizen's Movement To Raise California Alcohol Excise Taxes To Save Lives (1992) (Washington D.C., The Advocacy Institute). THORSON E. (in press) Effects of alcohol advertising, National Institute on Alcohol Abuse and Alcoholism Working Group on the Effects of the Mass Media on the Use and Abuse of Alcohol, Washington, D.C., 24 -25 September. YOUNG 0. (1993) Alcohol advertising bans and alcohol abuse: comment. Journal of Health Economics 12, pp. 215 -228. WALLACK L.M. (1980) Assessing effects of mass media campaigns: an alternative perspective. Alcohol, Health and Research World 5, pp. 17 -29. WALLACK L.M. (1981) Mass media campaigns: The odds against finding behaviour change. Health Education Quarterly 8, pp. 209 -260, WALLACK L. & BARROWS D.C. (1983) Evaluating primary prevention: the California "winners" alcohol program. International Quarterly of Community Health Education 3, pp. 307 -336. WALLACK L. (1990) Social marketing and media advocacy: two approaches to health promotion. World Health Forum 11, pp. 143 -154. WALLACK L. & DORFMAN L. (1992) Television news, hegemony and health. American Journal of Public Health 82, pp. 125 -126. WILKS J., VARDANEGA A.T. & CALLAN V.J. (1992) Effect of television advertising of alcohol on alcohol consumption an intentions to drive. Drug and Alcohol Review 11, pp. 15 -21. 269
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HELZER J.E. AND CANINO G.J. ed. (19
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