IHgIIOJOHIj - World Health Organization Regional Office for Europe

KOHN P.M., SMART R.G. & OGBORNE A.C. (1984) Effects of two
kinds of alcohol advertising on subsequent consumption. Journal of
Advertising 13, pp. 34 -48.
KOHN P.M. & SMART R.G. (1984) The impact of television
advertising on alcohol consumption: an experiment. Journal of
Studies on Alcohol 45, pp. 295 -301.
KOHN P.M. & SMART R.G. (1987) Wine, women, suspiciousness
and advertising. Journal of Studies on Alcohol 48, pp. 161 -166.
LAZARSFELD P.F. & MERTON R.K. (1948) Mass communications,
popular task and organised social action, in: Schramm, W. (Ed) Mass
Communications, pp.492 -512. Urbana, Ill.: University of Illinois
Press.
LEE B. & TREMBLAY V. (1992) Advertising and the U.S. market
demand for beer. Applied Economics 24, pp. 69 -76.
LEFLER W. & CLARK K. (1990) Drinksafe - a mass media alcohol
education campaign. Drug Education Journal of Australia 4, pp.
165 -177.
MCCARTY D. & EWING J A. (1983) Alcohol consumption while
viewing alocholic beverage advertising. International Journal of the
Addictions 18, pp. 1011 -1018.
MCCOMBs M.E. & SHAW D.L. (1972) The agenda - setting function
of the mass media. Public Opinion Quarterly 36, pp. 176 -187.
MCGIHNESS T. (1980) An econometric analysis of total demand for
alcoholic beverages in the U.K. Journal of Industrial Economics 22,
pp. 1215 -27.
MILIO N. (1986) Health and the media in Australia: an uneasy
relationship. Community Health Studies 10, pp. 419 -422.
MAYER R.N. & SMITH D.R. (1991) Utah Alcohol Warning Label
Study: Consultants' Report to Medical Research Institute /Alcohol
Research Group (unpublished manuscript, Salt Lake City, UT,
University of Utah).
MAYER R.N., SMITH K.R. & SCAMMON D.L. (1991). Evaluating
the impact of alcohol warning labels. Advances in Consumer
Research 18, pp. 1 -9.
266