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Old Exam Papers June 2012 (Set 2)

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5. <strong>Exam</strong>ine challenges of Tourism marketing in India.<br />

6. Discuss problems and prospects of Hospitality Services<br />

in India.<br />

7. Illustrate the Indian scenario for Health Services.<br />

8. Discuss the Family Planning Programme of Parivar Seva<br />

Sansthan.<br />

9. Discuss the implications for professional support services<br />

in India.<br />

10. <strong>Exam</strong>ine problems of marketing for logistics.<br />

600 2 MS-65<br />

A<br />

MS-65<br />

M.B.A. (Third Year)/PGDMM<br />

EXAMINATION, <strong>June</strong>, <strong>2012</strong><br />

MARKETING OF SERVICES<br />

Paper-MS-65<br />

(Marketing of Services)<br />

Time allowed : Three hours<br />

Maximum marks : 70<br />

Attempt any five questions. All<br />

questions carry equal marks.<br />

1. Discuss the characteristics of services which distinguish<br />

it from products.<br />

2. What is capacity planning ? Discuss its significance for<br />

services.<br />

3. Write a note on financial services in India.<br />

4. Discuss important strategies for consumer banking.<br />

PTO

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