Marketing Aquaculture Products — 1

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62 — Marketing Aquaculture Products
Page 1 and 2:
Marketing Aquaculture Products —
Page 3 and 4:
Reality Check: Why Businesses Fail
Page 5 and 6:
do what you think you can do and yo
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line within the market. Your vision
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opportunities. Marketing doesn’t
Page 11 and 12: tangible and intangible. To success
Page 13 and 14: the owner, both may be important in
Page 15 and 16: have actually given them my number
Page 17 and 18: Marketing and product development.
Page 19 and 20: or re-tooling; early supplier invol
Page 21 and 22: you 25% and the distributor’s mar
Page 23 and 24: ing and thanking them for making ti
Page 25 and 26: and the benefi ts of the product to
Page 27 and 28: Packages, Labeling & Point-of-Purch
Page 29 and 30: Dealing with Brokers and Distributo
Page 31 and 32: usiness are net-30, net-7, and net-
Page 33 and 34: Dealing Directly with Grocery Store
Page 35 and 36: Sending a press release to the loca
Page 37 and 38: committed; remember that client’s
Page 39 and 40: to be a non-confrontational and str
Page 41 and 42: local resources to build this natio
Page 43 and 44: visibility for participating produc
Page 45 and 46: tant market-research tool. One that
Page 47 and 48: the initial contact and then cultiv
Page 49 and 50: where you think of the market is or
Page 51 and 52: 6. Family owned and operated Weakne
Page 53 and 54: Marketing Plan Outline A simple out
Page 55 and 56: with distributors, letters from sat
Page 57 and 58: Consumer: Th e end user who consume
Page 59 and 60: Business Know-How. (Ideas, resource
Page 61: Schragis, S. and R. Fishman. 10 Clo
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Marketing Aquaculture Products — 1

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