Marketing Aquaculture Products — 1

Table of Contents
Reality Check: Why Businesses Fail ............................................................................................3
Marketing Your Product ...............................................................................................................6
Marketing Yourself ......................................................................................................................20
Packages, Labeling & Point-of-Purchase Communications ..................................................27
Dealing with Brokers & Distributors ........................................................................................29
Dealing Directly with Grocery Stores .......................................................................................33
Quality Product/Quality Service ...............................................................................................36
Let’s Use MarketMaker ...............................................................................................................40
Creating a Marketing Plan .........................................................................................................48
Marketing Plan Outline ..............................................................................................................53
Glossary of Terms ........................................................................................................................56
References & Resources ..............................................................................................................58
2 — Marketing Aquaculture Products