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American Association of Teachers of Slavic and East European Languages<br />

Simulacrum as S(t)imulation? Postmodernist Theory and Russian Cultural Criticism<br />

Author(s): <strong>Edith</strong> W. <strong>Clowes</strong><br />

Source: The Slavic and East European Journal, Vol. 39, No. 3 (Autumn, 1995), pp. 333-343<br />

Published by: American Association of Teachers of Slavic and East European Languages<br />

Stable URL: http://www.jstor.org/stable/308235<br />

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SIMULACRUM AS S(T)IMULATION?<br />

POSTMODERNIST THEORY AND RUSSIAN<br />

CULTURAL CRITICISM<br />

<strong>Edith</strong> W. <strong>Clowes</strong>, Purdue University<br />

In the last quarter century post-structuralist (and post-Marxist) thinkers<br />

have developed a vocabulary to describe contemporary Western culture.<br />

This language of ideological sabotage, welcoming the collapse of valuative<br />

polarities and stressing epistemological and ontological shiftiness, has be-<br />

come a hallmark of what we have come with Lyotard to call the "postmod-<br />

ern condition." First conceived to probe the dominanta of so-called "late<br />

capitalism," especially in French, British, and American cultures, terms<br />

such as "deconstruction," "totality," "difference," "simulacrum," "hyper-<br />

reality" have gradually gained currency in all kinds of non-Western or non-<br />

capitalist cultural milieux-from the Caribbean to Africa to the Arab<br />

world to China and the former Soviet Union. This essay examines the ways<br />

in which a number of Russian cultural critics have employed postmodernist<br />

theory to generate models for analyzing Stalinism, late Soviet, and post-<br />

Soviet culture. A chief concern here is to ask whether postmodernist think-<br />

ing serves as a stimulus to Russian self-definition or whether it is just<br />

another in a long line of Westernizing simulacra that fix and repress the<br />

shifting and strange Russian experience in an inadequate theoretical mold.<br />

Is Russian "postmodernism," indeed, yet another mirage, a word game,<br />

another label that has no referent?<br />

At first glance, official Soviet culture with its firm rituals, its self-assured<br />

movement toward definite goals, its authoritarian hold on social discourse,<br />

seems the very opposite the postmodernist crumbling of "Ideology"-the<br />

collapse of long-held valuative opposites, the reduction of the Saussurian<br />

model of referentiality to a mere signifier, and the failure of aesthetic<br />

representation. But in the 1970s and 1980s the cultural underground and<br />

particularly its extensions in exile developed a rich language of play as a<br />

response to this stifling Soviet culture. We think of Dmitrii Prigov's paro-<br />

dies of children's poetry, the apartment art movement, the conceptualist<br />

SEEJ, Vol. 39, No. 3 (1995): p. 333-p. 343 333


334 Slavic and East European Journal<br />

play with Socialist Realist painting by Erik Bulatov, Komar and Melamid,<br />

and others, and the "historical" fantasies of Voinovich, Sokolov, and<br />

Aksenov. More recently, the collapse of Soviet Marxism into its opposite,<br />

fascism, in the loose communist/fascist alliance of the krasnokarichnevye<br />

("red-browns"), the rapid disintegration of the Soviet empire, the emer-<br />

gence of genuine pop culture and the diminution of the cultural elite-all<br />

suggest that there are at the very least interesting comparisons-in-contrast<br />

to be drawn between the postmodernist West and postcommunist Russia.<br />

As Mikhail Epstein maintains in his essay, "The Origins and Meaning of<br />

Russian Postmodernism," although the term postmodernism was until re-<br />

cently a signal of mutual recognition among the super-elite of the Russian<br />

intelligentsia, it is now on everyone's lips, welcomed as "topical" and "the<br />

most vital, the most aesthetically relevant constituent of contemporary<br />

culture."' Has this term caught on so fast because it is the latest fad from<br />

the West or because it suggests a cultural condition that is somehow close to<br />

Russians' own post-Soviet experience?<br />

In the last five years a number of Russian critics (and a few Western<br />

Russianists) have been borrowing that amalgamated language of post-<br />

structuralist and post-Marxist thought that comprises postmodern theory-<br />

taken from Lyotard, Derrida, Foucault, Baudrillard and Lacan, among<br />

others-as a new window into both Stalinist culture and the unofficial post-<br />

Stalinist subculture. What distinguishes one critic, Mikhail Epstein, from<br />

the rest is his effort to probe broadly what he believes to be the postmod-<br />

ernist nature not only of unofficial art, but of Socialist Realism, Soviet<br />

Marxist "ideolanguage," and, indeed, of Russian culture itself. This essay<br />

will focus on the appropriation of postmodernist thinking in the work of a<br />

small number of Russian critics, giving most attention to its most provoca-<br />

tive, and perhaps problematic, extension in Epstein's recent work.<br />

The emigre intellectual historian, Boris Groys, and the art critic, Marga-<br />

rita Tupitsyn, were among the first to invoke French post-structuralist<br />

thought. Groys' essay, "Gesamtkunstwerk Stalin," written in 1988 ("The<br />

Total Art of Stalinism," 1991), views Stalinism in the light first of the<br />

modernist avant-garde, then in juxtaposition to postmodernist positions.<br />

Groys finds a number of parallels between what he calls "postutopian"<br />

Russian art and Western postmodernism: "Linking Russian literature and<br />

art of the 1970s and 1980s with similar phenomena in the West are a shared<br />

aspiration to erase the boundary between 'high' and 'low' in art, interest in<br />

the myths of the everyday, work with extant sign systems, an orientation<br />

toward the world of the mass media, the rejection of creative originality,<br />

and a great deal more" (Groys, 105). In her book on countercultural art<br />

movements entitled Margins of Soviet Art (1989), Tupitsyn describes sots<br />

art parody as "deconstruction" of the "divine claims and utopian assump-<br />

tions" inherent in Soviet culture (Tupitsyn, 65). Like Groys she brings


Simulacrum as S(t)imulation? 335<br />

conceptualist art into line with Western contemporary culture by talking<br />

about the "erasure" of difference in Soviet culture between valuative pairs<br />

such as art and reality, ideology and fact, high and low culture. The possibil-<br />

ity of an "erasure" of the boundary between high and low art is problematic<br />

for Soviet culture where both high and low culture were themselves<br />

"erased" (to use a euphemism) by the late 1930s and replaced by force with<br />

a homogenized culture. Still, Tupitsyn and Groys do draw attention to the<br />

vital interaction between the imported American pop art and the Russian<br />

underground, an interaction that stimulated renewed experimentation with<br />

popular forms.2<br />

Another characteristic usually associated with the postmodern concerns<br />

the ambiguous relationship of the artist to authority. Both Groys and<br />

Tupitsyn raise this issue in terms of the complicity between experimental<br />

art and the reigning ideology, and in terms of being simultaneously "inside"<br />

and "outside" of the system. Anti-Stalinist or dissident art that openly<br />

opposed or exposed Stalinism (one could point, for example, to Solzheni-<br />

tsyn or Rasputin) could never escape the singlemindedly utopian mentality<br />

that is the heart and soul of Stalinism. Such metaesthetic art as concep-<br />

tualism, in Groys' view, "incorporates the Stalin myth into world mythol-<br />

ogy and demonstrates its family likeness with supposedly opposite myths"<br />

(Groys, 115). They understand that one can never be fully "outside" or free<br />

of the system of values with which one was raised. By acknowledging the<br />

force of Stalinism as part of one's heritage, but according to it a place in<br />

one's past (and not anathematizing it), one can, perhaps against all expecta-<br />

tion, cope with it most effectively. Only in this way can one gain distance<br />

and be able to see the "artificial unconscious" created by the Stalinist<br />

experiment and rework it as an object of play or, as Groys puts it, an object<br />

of "frivolous amusement" (Groys, 120).<br />

Epstein is the most persistent of all three critics in his application of<br />

postmodernist concepts to the late Soviet and post-Soviet scene. His focus<br />

is on the loss of "reality" in a culture dominated by one Ideology, the loss of<br />

the referent in a sea of floating signifiers. Epstein's critic of choice is Jean<br />

Baudrillard whose writing is oriented toward electronic culture, the com-<br />

puter, and the media, and their seemingly referentless proliferation of<br />

information and images. Like many French post-structuralists Baudrillard<br />

is fixated on Saussure's linguistic model as a model for cultural criticism<br />

and for talking about strategies of meaning and interpretation. If the mod-<br />

ernist project was oriented toward unearthing the relationship between<br />

sign and concept, between signifier and signified, Baudrillard in "The Politi-<br />

cal Economy of the Sign" insists that signifier, signified, and referent exist<br />

as one "compact unit." The point here is that the signifier is the dominant.<br />

There is no "deeper" concept to be unearthed and there is no "reality"<br />

independent of the sign. There is only a "hyperreality" created from the


336 Slavic and East European Journal<br />

proliferation of "simulacra" of reality on computer and television screens.<br />

To cite the tinselly tennis star, Andre Agassi, in his camera commercial:<br />

"Image is everything." And so it is in Baudrillard's postmodernist world.<br />

All is surface. There is nothing to interpret (which leads us to wonder why<br />

Baudrillard is indeed interpreting). Epstein in his recent essays, "After the<br />

Future" (1991) and "Relativistic Patterns in Totalitarian Thinking" (1991),<br />

makes an interesting case for relating the ideas of "simulacrum" and<br />

"hyperreality" to Soviet culture. In "Relativistic Patterns" he sees the fol-<br />

lowing fundamental contradiction in Soviet culture:<br />

The Soviet world view is characterized by extreme materialism in theory and extreme idealism<br />

in practice. We could even say that Soviet Marxism's overstated materialism is nothing but an<br />

ideological phantom, in the postmodernist sense of the word. Such 'hypermaterialism' is a sort<br />

of simulacrum, the product of pure mentality. The self-serving raison d'etre for such countless<br />

Soviet simulacra as hyperunity, hyperlabor, hyperparty, hyperpeople, hyperpower, and<br />

hyperfuture does not differ much from that of Western media. If in the west visual simulacra<br />

bring great profit, in the Soviet Union ideological simulacra have long brought great power<br />

(Epstein, "Relativistic Patterns," 42, n.54).<br />

Thus, this extreme, though officially denied contradiction between theory<br />

and practice leads to "hypermaterialism," a simulacrum of materialist phi-<br />

losophy behind which there is no real acknowledgment of material condi-<br />

tions. Indeed, Soviet citizens subsisted for decades on ideas and ideals,<br />

since very little else was offered.<br />

It is important to note that, while Baudrillard claims that the American<br />

public is in the grip of hyperreality, these Soviet-era simulacra have long<br />

since lost their power to convince even the simplest worker. Soviets' sur-<br />

vival skepticism is borne out in the widely held view that "if you pretend to<br />

pay us, we will pretend to work." Similarly, the old joke s borodoi about<br />

the "eye-ear" doctor tells us the same thing: the woman comes to the clinic<br />

and says she wants to see the eye-ear doctor. She is told that the clinic has<br />

eye doctors or ear-nose-and-throat doctors but not what she wants. The<br />

nurse asks what her symptoms are. When she answers, "Well, I see one<br />

thing and hear another," the nurse replies, "We can't cure you of Soviet<br />

ideology." These anecdotes do point to a difference between Baudrillard's<br />

conceptualization of postmodern culture, based largely on his observation<br />

of the American "utopia," and the Soviet situation. Baudrillard argues that<br />

the postmodern condition persists because consumers are seduced by the<br />

surface, by image. This is not at all the case in Russia where not only<br />

intellectuals but others, as well, have known for a long time that they were<br />

being lied to, cheated, and coerced by brute force.<br />

In "After the Future," Epstein poses the question of the relation be-<br />

tween "post-future" Russian culture of the late 1980s and Western postmod-<br />

ernism. Here again he finds in the sphere of politics, ideology, political<br />

advertising, and propaganda another simulacrum. This is the figure of


Simulacrum as S(t)imulation? 337<br />

Brezhnev and the practice of what turned out to be "late-Soviet" ideology.<br />

He writes:<br />

In contrast to the figure of Stalin, ominously modernist and Kafkaesque, Brezhnev is a typical<br />

simulacrum: a postmodernist surface object, even a kind of hyperreal object behind which<br />

stands no reality. Long before Western video technology began to produce an overabundance<br />

of authentic images of an absent reality, this problem was already being solved by our ideol-<br />

ogy, by our press, and by statistics that calculated crops that would never be harvested to the<br />

hundredths of a percentage point ("After the Future," 440).<br />

What is a key to Soviet hyperreality and makes it similar to Baudrillard's<br />

Western high-tech culture is that not only do ideological icons refer to no<br />

substantially existing actuality but the icons' signifier and signified do not<br />

interact. Everything has become pure surface, a proliferation of images<br />

that in its very repetition belies any claim to a signified and ultimately<br />

represses all signifieds. The lack of depth or even apparent depth means<br />

the impossibility of interpretation, that is, something hidden that can be<br />

teased out and revealed. Since everything is equal only to itself, meaning<br />

becomes impossible. Such is the condition to which Baudrillard alludes in<br />

"The Political Economy of the Sign" and develops in his later work. Ep-<br />

stein claims in "The Origins" that the Soviet Union was "poor not in<br />

commodities, comfort, hard currency, but in reality itself. All its shortcom-<br />

ings and deficiencies are only symbols of this fading reality; and symbols<br />

themselves comprise the only genuine 'reality' that survives" (Epstein,<br />

"The Origins," 8). This nonsensical situation returns "consumers" of So-<br />

viet ideology to the same Nietzschean realization to which Baudrillard has<br />

arrived in "Simulacra and Simulations" about the "desert of the real itself":<br />

the real in and of itself is without meaning (Baudrillard, 166).<br />

In "The Origins and the Meaning of Russian Postmodernism" Epstein<br />

ambitiously expands his critique of Russian culture. Here he finds what he<br />

argues are Russian equivalents for the concept of simulacrum. If in "After<br />

the Future" he claims that Potemkin villages are the epitome of Russian<br />

simulacra, then here he adds the terms "pokazukha" and "prezentatsiia."<br />

Interestingly, he characterizes Russia's as a "nominative civilization" in<br />

which the sign, the name of an object, is more important than the referent,<br />

the object itself (Epstein, "The Origins," 4). Real, material existence is<br />

cynically claimed for an object if its label is "presented" to someone whose<br />

opinion matters and if, having seen the label, that person accepts the<br />

existence of the object behind the label. The assumption of those perpetrat-<br />

ing pokazukha (again, throughout Russian history perpetrators might be<br />

grandees facing Westerners or, as in War and Peace, peasants facing their<br />

masters or, as in any number of works by Gogol, one person posing in front<br />

of another) is that reality without the labels is mere emptiness, a desert.<br />

The labels that Epstein discusses all distort the abstract concept to which<br />

they claim to pay homage and give reality. For example, the Soviet-era


338 Slavic and East European Journal<br />

subbotnik claimed to be an enactment of the notion of free labor. In fact,<br />

under this program nearly all Soviet citizens were coerced in one way or<br />

another into working for free on Saturdays. There was little voluntary<br />

action or free choice in the matter. Thus, insofar as it gave the lie to free<br />

labor, it became a "hyperevent." Its actual "signified" was unfree labor or<br />

servitude. In the post-Soviet era the new business culture suffers also from<br />

what one might call a will to simulation. Epstein describes (unfortunately<br />

without any documentation) how new enterprises come into being: a select<br />

group of people is assembled to watch the "prezentatsiia" of the new<br />

venture (Epstein, "The Origins," 8). He claims that the young businesspeo-<br />

ple (who, it should be added, are in general ignorant of the lively and rapid<br />

capitalization and industrialization of Russia in the five decades before<br />

1917) have no business heritage or business ethic to rely on. Thus, they are<br />

to a large degree playacting before a chosen audience that is expected to<br />

affirm the reality of the new business. In Epstein's view, this will to simula-<br />

tion is so deeply embedded in Russian culture that it is entirely thinkable<br />

that a "market simulacrum" imposed from above might be the next step in<br />

Russia's move toward capitalism. This market simulacrum would be a<br />

pretend market created by force in place of a real market. Epstein does not<br />

elaborate on the reasons why such a hyperevent might occur except to<br />

imply that Russians are hopelessly hooked on simulacra.<br />

While Epstein's observations and speculations are certainly fresh and<br />

with additional documentation would certainly shed new light on the Soviet<br />

and post-Soviet scene, there are some instances in which he overempha-<br />

sizes similarity and deemphasizes differences between the former Soviet<br />

Union and Baudrillard's West when the differences are considerable and<br />

even dominant. For example, he argues in "Relativistic Patterns" that<br />

Soviet totalitarianism is a specific mode of postmodernism (Epstein, "Rela-<br />

tivistic Patterns," 2). Soviet Marxist ideology or "ideolanguage," he sug-<br />

gests, shares with postmodern culture a relativist posture. Epstein proceeds<br />

to show how in Soviet ideological word games the same concept can be<br />

presented in a negative or a positive light, depending on the words one<br />

selects. For example, one can seem to be for an internationalist outlook,<br />

international "peace and friendship," for one audience and yet characterize<br />

that outlook as "rootless cosmopolitanism" for the next audience.<br />

This phenomenon is not convincing as "postmodernism." Such word<br />

games have little to do with any particular era in history and everything to<br />

do with political gamesmanship. It is merely a rhetorical tactic meant to<br />

keep one's allies and opponents in their "right" places by verbally establish-<br />

ing and enforcing one's own political hierarchy. This kind of sport is age-<br />

old and has little to do with the project of teasing out "other" voices and<br />

points of view in a situation in which one ideology claims total dominance<br />

and total truth-such is the relativism central to postmodernist feminism,


Simulacrum as S(t)imulation? 339<br />

ethnic studies, New Historicism, deconstruction. If one wants to speak of<br />

"postmodernist" and relativist aspects of perestroika, then we must point<br />

to the fundamental contradiction that Gorbachev introduced: a "free" mar-<br />

ket economy involves a loosening of grassroots initiative and some allow-<br />

ance for competition, something that the Soviet Communist Party (in dis-<br />

tinction, seemingly, to the Chinese Party) showed itself as unwilling to<br />

allow. Centralized planning, privilege, and the central chain of command<br />

were all threatened by the possibility of grassroots enterprise, a more fluid<br />

economy in which money had real value, and a hierarchy different from the<br />

old command structure. All these considerations suggest that Soviet com-<br />

munists were exhibiting not a postmodernist temper, but rather extreme<br />

principle or "printsipial'nost'."<br />

This argument for the postmodernity of Soviet Marxism stands in stark<br />

contrast to Groys' contention that Stalinism fulfilled the ambitions of Rus-<br />

sia's modernists (not to mention Russia's Godbuilders, Bogdanov, Luna-<br />

charskii, and Gor'kii). According to Groys, Stalin was the "artist-ruler" or<br />

leader-creator that modernists such as Malevich, Khlebnikov, Maiakovskii<br />

wished to be-who seemed to have the power to take the material of<br />

human nature and transfigure it, to make a complete break with the past<br />

and construct a new society. Groys' claim that Stalinism represented the<br />

"complete triumph of modernism" is certainly lopsided (Groys, 11). Less<br />

problematically, as Tupitsyn shows, Stalinism unwittingly provided excel-<br />

lent raw material for the kind of postmodernist parody brought later by the<br />

conceptualists with their "after-cultural" sensibility of living after a great<br />

event, in this case, the demise of "utopia."<br />

Another area in which Epstein overextends the claim to a Russian post-<br />

modernism is in his discussion of socialist realism. In "The Origins" he writes<br />

that "socialist realism may be regarded as an essentially postmodernist trend<br />

destined to balance all opposites and to create a new space for the interaction<br />

of all possible stylistic devices" (Epstein, "The Origins," 18). By contrast,<br />

Groys argues that socialist realism may have won the position that the avant-<br />

garde coveted, but in its style and outlook it is neither modernist nor post-<br />

modernist. It is some strange throwback to what Zamiatin called the outlived<br />

realism of Gor'kii, eclectic and-a much more serious criticism-inwardly<br />

self-contradictory, as Terts pointed out in "On Socialist Realism" (1959).<br />

There is none of the self-conscious, semi-humorous postmodernist quota-<br />

tion or parody of a variety of styles in order to expose the "totalizing" value<br />

system inherent in it. In socialist realist writing, instead of the admission of<br />

the artist's complicity with the system, there is the assumption of complicity<br />

and, indeed, in practice, bald, open, shameless complicity itself. It is cer-<br />

tainly possible to argue, as Tupitsyn does, that the socialist realist tradition<br />

left rich raw material for a postmodern response. As Terts showed 35 years<br />

ago, the inept contradictions and awful mixtures of sensibility inherent in it


340 Slavic and East European Journal<br />

foil belief and eventually feed skepticism and a desire to play. Socialist<br />

realism did indeed help to create a hyperreality, but the general conscious-<br />

ness of hyperreality is a late-Soviet, post-socialist-realist phenomenon, bur-<br />

geoning forth in the underground since the 1960s.<br />

We can see remarkable differences between a postmodern sensibility and<br />

that inherent to a slight degree in Groys' and quite strongly in Epstein's<br />

work. The postmodern sensibility is resigned to being "inside" an overrid-<br />

ing system of value but still presses for an "outside" perspective. It admits<br />

its own complicity. It is meta-aesthetic and "meta-utopian": it is shocked<br />

and amused at the collapse of left and right politics one into the other<br />

(<strong>Clowes</strong>). Finally, the postmodern is resolutely present-oriented, rejecting<br />

the nostalgia for the past of the right and the faith in the future of the left.<br />

Something closer to a "modernist" impulse is apparent in both Groys' and<br />

Epstein's writing. For example, if postmodernism stands for the collapse of<br />

opposing ideologies, one into the other, and the erasure of major valuative<br />

differences between them, then Groys' choice of stark military metaphors<br />

for this process sounds incongruously modernist. Groys emphasizes a<br />

"war" of value systems in conceptualist art. He claims, in my view, errone-<br />

ously, that this art "delights in the spectacle of antagonistic semiotic and<br />

artistic systems destroying each other" (10). Komar and Melamid and oth-<br />

ers are really showing in a humorous vein the complicity of opposing sys-<br />

tems and the structural similarity between their mentalities. War of the<br />

worlds and the shock of the abyss are the idiom of Maiakovskii, Malevich,<br />

and their avant-gardes.<br />

Epstein's work has a strong orientation toward the future-his is a<br />

predictive criticism that presses beyond an unacceptable present. For ex-<br />

ample, in "After the Future" he predicts that, after the culture of<br />

simulacra and after the loss of meaning so familiar in the present, an art<br />

of silence in which "verbalized silence" and the "silenced word" can "pre-<br />

serve literature at the bottom of language" will develop (Epstein, "After<br />

the Future," 443-444). In an unpublished essay, "After Carnival, or the<br />

Eternal Venichka," he offers a refined culture of hangover and of "the<br />

morning after" from Venichka Erofeev's Moskva-Petushki as the answer<br />

for post-postmodern times! Then, to repeat, he also foresees a "market<br />

simulacrum" in Russia's future. This continual denial of the present in<br />

favor of the future is not just modernist but a quality deeply ingrained in<br />

Russian intellectual discourse. Or perhaps better put, accepting and work-<br />

ing with the present, seeing its good sides as well as bad, is alien to the<br />

Russian tradition. In any case, a postmodernist sense of time is oriented<br />

toward the present and pulls both past experience and future possibility<br />

very much toward the present. All three temporalities are closely intercon-<br />

nected, not fragmented as in a modernist sensibility.<br />

All of these points are made simply to stress what I see as some major


Simulacrum as S(t)imulation? 341<br />

differences between contemporary Russian culture, in which modernist<br />

and postmodernist (or more accurately and not necessarily parallel: commu-<br />

nist and postcommunist) sensibilities coexist, and French and American<br />

cultures, where probably a postmodernist sensibility is paramount. While<br />

postmodernist theory is certainly useful for characterizing contemporary<br />

culture, it is by no means adequate. The economic cultures of East and<br />

West from which a "post-something" culture emerged are different one<br />

from another. If the West lives on a capitalist consumer economy in which<br />

everything can be bought or sold and emphasis is placed on creating "need"<br />

for new products, then in the East there was a poorly working centralized<br />

command economy where, as Epstein points out, non-economic "ideologi-<br />

cal" considerations always came first. Now what exists is neither Baudril-<br />

lard's so-called "second-order" simulacrum of industrial "production" and<br />

replication of goods-at most there are in Russia the tiniest sprouts of a<br />

"first-order" culture of basic reproduction and trade (Baudrillard, 135).<br />

The "third-order" simulacrum of "simulation" that Baudrillard claims is<br />

predominant in the United States today emphasizes not the product itself<br />

but the proliferation of its image on the electronic media and the computer.<br />

This order of simulacrum has started to make some inroads into post-<br />

communist Russian life and, given the Soviet precedent, should have an<br />

easier time of it than the first- and second-orders simulacrum which actu-<br />

ally depend on producing something concrete. If Soviet ideology had as its<br />

"product" the radiant future, Soviet "advertisers" (that is, propagandists)<br />

had a much easier time talking about it and proliferating images of it than<br />

producing or, much less, reduplicating versions of it in real life. Such is the<br />

situation with the first sprouts of the market economy in Russia-actual<br />

rational, effective production is still largely blocked by bureaucrats and<br />

old-style directors and by popular apathy, but it is relatively easy to project<br />

a picture of a bubbling economy on television and in the newspapers,<br />

through advertisements, thumb-nail sketches of success stories, and the<br />

like. If this picture of the economic situation is true, then once again we<br />

find Russia "skipping" what in the West are historical stages, now repre-<br />

sented in Baudrillard's theory as the three "orders" of simulacrum. It is<br />

slipping easily into an absurd economy of the code, the sign, without even<br />

imagining the first order (that is, the concept of competing or mobile signs<br />

that emerged first in the Renaissance, according to Baudrillard) or enact-<br />

ing the second-order simulacrum.<br />

Epstein and Groys are both sensitive to Russian precedents for post-<br />

modernist thinking and as well to the particular conditions that have given<br />

rise to a sense of irreality and ideological collapse in late Soviet culture.<br />

The question now needs to be asked: is it sufficient to speak of a Russian<br />

postmodernism or should we be talking of a postcommunist culture that<br />

fits under a larger "post- cultural" rubric along with postmodernism and


342 Slavic and East European Journal<br />

perhaps postcolonialism. There are so many clear differences that sepa-<br />

rate Soviet and Western experience. Despite Groys' implication that Sta-<br />

linism was in some ways the realization of the dreams of the modernist<br />

avant-garde, in fact the culture of esthetic play, of philosophical, social<br />

and artistic experiment, and ideological revolt at the heart of modernism<br />

was forcibly quashed, only in the last two decades to be revived in the less<br />

combative and more humorous post-Soviet sensibility. In an effort to clear<br />

space for postmodernism, recent treatments of modernism, Groys' among<br />

them, have focused too singlemindedly on modernists' nostalgia for a<br />

comprehensive system of belief, their nativism, their cultural regressive-<br />

ness, when, in fact, significant ground is shared between the two. This<br />

view of modernism would gladden the heart of any orthodox Soviet critic<br />

but flies in the face of canonical Western definitions of modernism such as<br />

Howe's in The Decline of the New (1970) or that implied in the aggregate<br />

of excerpts from "modern" writers and thinkers collected in Ellmann and<br />

Feidelson's The Modern Tradition (1965). In any case, Russia's modern-<br />

ism was truncated more severely than other European countries' modern-<br />

isms. Stalinism was in so many ways such a decisive break from the<br />

modernist past that contemporary artists and intellectuals have experi-<br />

enced a considerable nostalgia for modernist experiments. And this at a<br />

time when in the West modernist skepticism, the modernist rejection<br />

of canon, its personal rebelliousness was becoming vulgarized, con-<br />

sumerized, and, thus, "postmodernist."<br />

Western postmodernist theory is certainly being applied to Russian<br />

culture in a number of very promising ways. Nevertheless, the exhorta-<br />

tion bears repeating that it be used as stimulation to develop an accurate<br />

model of economy and culture in late-Soviet and post-Soviet Russia, not<br />

as a simulation that disguises more than it reveals. In this exercise, we<br />

will very likely be able to find in the Russian experience grounds for a<br />

productive dialogue with and serious critique of postmodernist thinking.<br />

Perhaps it is well to end with Groys who claims that Stalinist culture<br />

anticipates such postmodernist characteristics as stylistic eclecticism, a<br />

penchant for citation, and, much more seriously, the moral-philosophical<br />

discreditation of the subject (Groys, 108). He ends his remarks with an<br />

earnest critique of post-structuralist psychology of art. In particular, he<br />

finds in Deleuze and Guattari's manipulations in Anti-Oedipus of the<br />

unconscious and discreditation of the subject and consciousness as such a<br />

"repaving [of] the way for the [Stalinist] 'engineers of human souls'. . .<br />

The privilege of the context over the text, the unconscious over con-<br />

sciousness, the 'other' over the subjective . . . merely means the domi-<br />

nance of the person who speaks about, or even more precisely, the<br />

person who actually works on, this context, this unconscious, this other"<br />

(119-120).


NOTES<br />

Simulacrum as S(t)imulation? 343<br />

1 Epstein is citing Viacheslav Kuritsyn, "Postmodernizm: Novaia pervobytnaia kul'tura."<br />

Novyi mir 2(1992): 227, 232.<br />

2 Nonetheless, as Svetlana Boym makes abundantly clear in her new book, Common-<br />

places, a culture of kitsch has certainly emerged in the last few decades, one that such<br />

artists as Larisa Zvezdochetova make use of in their work.<br />

WORKS CITED<br />

Baudrillard, Jean. The Baudrillard Reader. Ed. M. Poster. Stanford: Stanford UP, 1988.<br />

Boym, Svetlana. Commonplaces. Cambridge: Harvard UP, 1994.<br />

<strong>Clowes</strong>, <strong>Edith</strong> W. Russian Experimental Fiction: Resisting Ideology after Utopia. Princeton:<br />

Princeton UP, 1993.<br />

Epstein, Mikhail. "After the Future: On the New Consciousness in Liturature," South Atlan-<br />

tic Quarterly. 90.2(Spring, 1991): 409-444.<br />

."The Origins and Meaning of Russian Postmodernism," unpublished manuscript.<br />

. "Posle karnavala ili vechnyi Venichka," Zolotoi vek (Moscow), 4 (1993), 84-92.<br />

. "Relativistic Patterns in Totalitarian Thinking." Kennan Institute for Advanced Rus-<br />

sian Studies. Occasional Paper, 243.<br />

Groys, Boris. The Total Art of Stalinism. Princeton: Princeton UP, 1991.<br />

Tupitsyn, Margarita. Margins of Soviet Art: Socialist Realism to the Present. Milan: Giancarlo<br />

Politi Editore, 1989.

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