The leading Swiss rice mill - Reismühle Brunnen
The leading Swiss rice mill - Reismühle Brunnen
The leading Swiss rice mill - Reismühle Brunnen
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Company profile<br />
sustainable<br />
flexible<br />
innovative<br />
reliable<br />
21.10.2011 Seite 1
Range portfolio<br />
� over 40 <strong>rice</strong> varieties<br />
� Conventional range<br />
� Organic<br />
� Fairtrade Rice and Broken<br />
� Ready to cook Products<br />
� Mikrowave range<br />
� Mixtures<br />
� Specialities from around the world<br />
� Organic & Fairtrade Riceflour<br />
Seite 2
Our Ricefamily<br />
motivated, dedicated, competent, passionate<br />
Seite 3
Pyramid of success<br />
Vision<br />
Corporate profile<br />
Mission<br />
Seite 4<br />
Number 1<br />
in Fairtrade &<br />
exclusive<br />
Ricevarieties in Europe<br />
close diverse<br />
distinctive innovative<br />
partnership-<br />
oriented<br />
Diversity Enthusiasm<br />
Dynamism Sustainability Pricing Performance
Strategic orientation<br />
Seite 5<br />
• integral<br />
• sustainable<br />
• long term<br />
• authentic<br />
•EDI<br />
•VMI<br />
•Duty<br />
Fairtrade&Bio<br />
Specialities<br />
System<br />
solutions<br />
Innovative<br />
Products<br />
Strategic<br />
Partnerships<br />
• Short cooking<br />
• Boiling Bags<br />
• Mixtures<br />
• Purchase<br />
• Production<br />
• Distribution
Core competencies<br />
Seite 6<br />
Purchase<br />
• We personally know our partners and maintain relationships<br />
• We have a large long-term and proven network<br />
• We assure the security of supply<br />
Processing<br />
• We ensure gentle handling with modern machinery<br />
• We are <strong>rice</strong> <strong>mill</strong>er with passion<br />
• We are knowledgeable and enthusiastic and continually educate ourselves<br />
Flexibility<br />
• We are fast, easy, reliable and flexible<br />
• We offer flexible lot sizes and conceptual solutions<br />
• We offer integrated IT solutions<br />
Sustainability<br />
• We produce, think and act fairly and sustainably<br />
• We have a CO2-free production and use solar energy<br />
• We are launching holistic sustainability projects in organic and Fair Trade
Concepts<br />
full range with - brand or full range as private label<br />
Requirements for private label:<br />
Layouts of all packaging by us<br />
Design by client until printing approval<br />
minimum circulation between 5‘000 – 50‘000 items<br />
printing costs at consignee's expence<br />
commitment to purchase trough client<br />
Example Coop (Switzerland)<br />
Budget P<strong>rice</strong>: Competence Brand:<br />
Private Label: Premium Brand:<br />
Seite 7
Megatrends in Retail<br />
Seite 8<br />
Ethical<br />
Health<br />
Well-Being<br />
Convenience<br />
Practical<br />
Indulgence<br />
Pleasure
Eco Labels<br />
Seite 9
Development of organic market<br />
Seite 10
Development of fair trade market<br />
Seite 11
Development in the Specialities market<br />
Seite 12
Packaging Portfolio<br />
Seite 13<br />
Pouches 0.25 kg – 2 kg<br />
Boxes 0.25 kg – 1kg<br />
Boiling Bags 4x125 g<br />
Tray's<br />
Budget P<strong>rice</strong><br />
Basic<br />
Fair Trade<br />
Organic<br />
Premium<br />
carrier bags 5 kg<br />
Jar 2.5 kg<br />
Budget P<strong>rice</strong><br />
Basic<br />
Fair Trade<br />
Organic<br />
Premium<br />
Retail<br />
Catering /<br />
Foodservice<br />
Cash&Carry<br />
Industry<br />
Budget P<strong>rice</strong><br />
Basic<br />
Fair Trade<br />
Organic<br />
Premium<br />
Paperbags 5 kg – 25 kg<br />
Jar 2.5 kg<br />
Basic<br />
Premium<br />
Big Bag up to 1 ton<br />
Bulk
Sustainability milestones<br />
1987<br />
1995<br />
1997<br />
2002<br />
2003<br />
2004<br />
2005<br />
2008<br />
2010<br />
2011<br />
Seite 14<br />
• Conversion of heat from heating oil to electric heating �CO2-free production<br />
• Use of energy efficient motors for new acquisitions<br />
• Introduction of the first Rice variety from organic farming<br />
• Removal from electric heating to pump heating<br />
• First introduction of Fairtrade Rice from Thailand<br />
• Installation of heat recovery air compressors<br />
• Launch 2nd Fairtrade Rice from Thailand. Worldwide 1st Rice <strong>mill</strong> with social-ethical Certificate SA 8000<br />
• Voluntary agreement with EnAW (Energy Agency of the swiss government)<br />
• Introduction 3rd Variety of Fairtrade Rice from a pilot project in India<br />
• ISO 14001 environmental certification<br />
• Conversion Light system with LED light<br />
• Revised strategy and embedding sustainability into mission and strategy<br />
• Installation of 870 m2 photovoltaic system with capacity of approximately 100,000 kwh per year<br />
• Start Sustainability Project "fair and good" in India and Thailand
Sustainability project in India & Thailand<br />
fields of activity<br />
Fairtrade Organic Footprint's BSCI/SA8000<br />
Seite 15
Contacts<br />
Karl Haf Othmar Steiner<br />
CEO Finance Director / Quality<br />
since 1984 since 1990<br />
karl.haf@reismuehle.ch<br />
Gerhard Marty Urs R. Christoffel<br />
Production manager Sales & Marketing Director<br />
since 2004 since 2011<br />
gerhard.marty@reismuehle.ch<br />
fast, competent, solution-oriented and flexible<br />
Seite 16<br />
othmar.steiner@reismuehle.ch<br />
urs.christoffel@reismuehle.ch
Contacts<br />
Address <strong>Reismühle</strong> <strong>Brunnen</strong><br />
Division of Coop Cooperation<br />
Industriestr. 1<br />
CH-6440 <strong>Brunnen</strong><br />
Switzerland<br />
Phone +41 41 825 30 00<br />
Fax +41 41 825 30 09<br />
Homepage www.reismuehle.ch or www.<strong>rice</strong>world.ch<br />
Mailbox info@reismuehle.ch<br />
Seite 17
Factsheet<br />
Foundation 1956<br />
Employee 18<br />
Owner 100% Coop<br />
Productions volume 12‘000 Ton<br />
Turnover € 16 Mio.<br />
Certificates ISO 9001:2008 + 14001:2004<br />
BRC 5 Global Standard-Food:2008 (A)<br />
IFS 5 higher level<br />
SA8000:2008<br />
Kosher<br />
Halal<br />
Licences Bio Suisse & Max Havelaar<br />
Ecology CO-2 emission free Production<br />
photovoltaic system since 2011<br />
Range Fairtrade-, Organic- Premium- and Basicrange for<br />
Retail, Foodservice, Cash&Carry and Industry<br />
Clients Coop (CH), Metro, TransGourmet etc.<br />
Seite 18
Information's<br />
Seite 19<br />
www.reismuehle.ch oder www.<strong>rice</strong>world.ch<br />
News: up-to-date and market information, reviews<br />
Recipes: new recipe creations<br />
Processing: detailed process description<br />
Products: origin, specifications, pictures<br />
Fairtrade: backgrounds, development, faces
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