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The Unknown City: Contesting Architecture and Social Space

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2.1 | “Clean as a whistle.” <strong>The</strong><br />

BID cleans up New Times Square.<br />

2.2 | (detail, next page)<br />

In the late 1990s, Manhattan shows signs of suffering from a series of<br />

“Disneyfications” <strong>and</strong> theme park simulations. Times Square/42nd Street,<br />

for example, the meeting of two triangles that form an X at 42nd Street, was<br />

once the popular entertainment district of vaudeville <strong>and</strong> the Broadway theater.<br />

This rowdy playground has been the central public place where New<br />

Yorkers have celebrated New Year’s Eve since the early twentieth century.<br />

Frequented by thous<strong>and</strong>s of daily commuters who arrive via its labyrinthian<br />

subway system, Times Square/42nd Street has been rendered by Disney <strong>and</strong><br />

turned into a wax museum with the likes of Madame Tussaud’s. It is regulated<br />

by guidelines that call for a requisite number of Lutses (light units in<br />

Times Square) <strong>and</strong> controlled by urban designers who have planned its<br />

spontaneous unplannedness. Times Square/42nd Street has become Disney’s<br />

“New York L<strong>and</strong>.” Patrolled by private policemen, its garbage picked up by<br />

private collectors, <strong>and</strong> its signage refurbished by private allocations—under<br />

the general guidelines set down by its Business Investment District<br />

(BID)—it is as clean <strong>and</strong> pure as a whistle.<br />

How has this happened to such an iconic place of popular culture?<br />

Will Times Square/42nd Street survive, its competitive chaos <strong>and</strong> toughguy<br />

allure holding out against the latest onslaught of improvement

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