TAXI DELIVERS KNOCKOUT PUNCH - Strategy
TAXI DELIVERS KNOCKOUT PUNCH - Strategy
TAXI DELIVERS KNOCKOUT PUNCH - Strategy
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Creative panel<br />
Catherine Bridgman<br />
Formerly SVP marketing ventures, Canwest<br />
Broadcasting, Toronto<br />
Over four years at Canwest, Catherine spearheaded custom<br />
multi-asset campaigns for advertisers in Canada and the<br />
U.S. With over 25 years’ experience, Catherine started her<br />
career in TV distribution, and proceeded to roles in research, publishing, brand<br />
development and marketing with Brunico Communications, Quebecor Media<br />
and Tribute Entertainment Media. She left Canwest last month.<br />
David Cairns<br />
Director of communications planning, Dentsu<br />
Canada, Toronto<br />
David joined Dentsu in 2003 and created the agency’s media<br />
group, whose accounts including Toyota, Lexus and Canon<br />
Canada. David started the media operation at Chiat/Day<br />
(now TBWA) in 1988 and spent seven years there as VP media director. He<br />
then launched David Cairns & Company, which became the Toronto office of<br />
Carat North America, and Asylum Thinkgroup, a strategic consortium of media<br />
executives. He has been named one of strategy's top media directors four times.<br />
CONGRATULATIONS M2 UNIVERSAL ON YOUR NOMINATION<br />
FROM YOUR FRIENDS AT<br />
myplay.com<br />
media aoy judges<br />
Laura Gaggi<br />
President, Gaggi Media Communications, Toronto<br />
As owner of Gaggi Media for the past 16 years, and with<br />
over 30 years of media experience, Laura’s passion for<br />
the business has generated recognition for her creative<br />
integrated media solutions. Gaggi Media is an<br />
award-winning strategic media planning and buying company that handles<br />
accounts including the Globe & Mail, Hilton Hotels and Dr. Oetker.<br />
Jeff Marchand<br />
President/principal, Priority:Media, Toronto<br />
In 2006, Jeff founded his media intelligence company<br />
to train, inspire and instill confidence in marketing<br />
departments in a critical segment of their advertising<br />
initiatives. Clients include Diageo Canada, Frito-Lay and H.J.<br />
Heinz. For 15 years prior to starting his own company, Jeff was at Leo Burnett/<br />
Starcom, where he progressed to become Canadian SVP and GM.<br />
Frédéric Rondeau<br />
Media director, Bos Montreal<br />
Frédéric was appointed media director after four years at<br />
Bos, which handles media planning and buying for clients<br />
including Fido, Loto-Québec and Couche-Tard. Previously<br />
he spent four years at BCP and ZenithOptimedia. It’s easier<br />
to list those businesses he hasn’t worked on: Turkish foie gras, aromatherapy<br />
toilet paper and waste-fuelled mopeds.
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