TAXI DELIVERS KNOCKOUT PUNCH - Strategy

media aoy judges
Strategic panel
Susan Bowman
Senior VP marketing, Thomas Cook Canada, Toronto
Susan oversees a team of 16 responsible for marketing
and advertising efforts – including strategic marketing,
digital marketing, advertising and promotions, brochures
and fl yers – for Thomas Cook Canada’s 14 brands, which
include Sunquest Vacations, ALBATours, Holiday House, Tours Maison, Network,
Encore CruiseEscapes, Intair, Fun Sun Vacations, Boomerang Tours, Last Minute
Club and others. With over 25 years’ experience in the travel industry, she has
held senior executive positions in the wholesale and retail sectors.
Judy Davey
VP marketing assets, Molson Canada, Toronto
Judy oversees a team of over 30 individuals in the areas
of research, media, relationship marketing, sports
sponsorship and events and promotions. She’s an expert
in the fi eld of integrated media planning, sports broadcast
rights negotiations and harnessing the Internet to deliver brand messages
and experiences to targeted audiences. Judy is chair of Fantasy Sports
Network, Canada’s foremost online sports fantasy pool destination. She
joined Molson Canada 21 years ago.
Karen Lee
Senior media manager, Coca-Cola Canada, Toronto
Karen is responsible for the development of all brand
media plans, and leads the 2010 Vancouver Olympic
Games media activation. Karen joined Coca-Cola in 2000
as the regional media manager for Eastern Canada, with
responsibility for all locally purchased media. Since her role expanded to
include Western Canada, she has logged miles to every corner of this country,
from Prince George, B.C. to St. John’s, Nfl d.
Congrats OMD on being shortlisted for Media Agency of the Year.
Here’s to hoping you clean house at the awards!
– From your friends at The Clorox Company of Canada
Anne Maclean
Media and communications manager, Procter & Gamble
Quebec, Toronto
Anne is responsible for P&G’s corporate media buying and
communications planning for Quebec. In her role she has
spearheaded groundbreaking media integration programs
in the francophone market, such as Star Académie and Destination Tendance,
a series of “showmercials” for brands including Nice ’n’ Easy, Pantene, Olay,
Cover Girl and Crest. Anne started her career on the agency side at Weis &
Associates Advertising, a small full-service ad agency in Toronto, in media and
account services. She joined P&G in 1992.
Nandini Sethuraman
VP private label and brand strategy, Spencer’s, India
Since joining Spencer’s, Nandini has successfully
spearheaded the retailer’s repositioning and visual
identity initiatives, along with building a powerful private
label program. She was previously head of marketing for
IKEA Canada, where she set up a successful Canadian marketing program
that included the introduction of the well-recognized “Swedish voice”
radio campaign. She has over 15 years’ experience working with blue-chip
consumer brands such as Pepsi, Hershey’s, Nestlé and Kraft, in Canada as
well as in global markets including the Middle East and India.
Paula Tillmann Peirce
Professor of advertising, School of Business, Sheridan
Institute of Technology and Advanced Learning, Toronto
Before joining Sheridan in 2007, Paula taught and
developed curriculum for Centennial College – Centre for
Creative Communications in the advertising and media
programs. Before turning to teaching, Paula held senior roles in the media
advertising industry atTorstar, M2 Universal, McCann Erickson and Axmith,
McIntyre Wicht.