TAXI DELIVERS KNOCKOUT PUNCH - Strategy

media aoy
Matthew is always thinking about our clients’ needs.
That’s why we promoted him to Vice President, Strategy and Business
Development, Enhancement Services. Being responsible for all of our
Enhancement Services client management, it’s no wonder Matthew Seagrim
is always looking out for our clients. Helping them grow their businesses.
He believes that great relationships are the start and the fi nish line for
creating great work. Imagine that.
www.strategymag.com
Moving at the
speed of media
BY JONATHAN PAUL & CAREY TOANE
In strategy’s fi rst-ever juried Media Agency of the Year
awards, our judges certainly had a lot to say about
Canada’s current crop of media agencies.
“What stood out for me from all the submissions was
not the idea that was big for big’s sake, or the plan that
used non-traditional media because that’s what gets the
most noise, or the one that’s never been done before,”
said Karen Lee, senior media manager at Coca-Cola
Canada. “It was their insight into the consumer and the
medium that made those plans stand out.”
As the mediascape continues to change at lightning
speed, we present the agencies that are keeping pace:
Starcom MediaVest Group, Mediaedge:cia, PHD and
MediaCom. We also crown a new Media Director of
the Year. In the words of international judge Nandini
Sethuraman, VP private label and brand strategy at
Spencer’s department stores in India, “There’s a lot of
great innovation happening in the media space in Canada,
and that’s very refreshing to see. Well done, all agencies!”