TAXI DELIVERS KNOCKOUT PUNCH - Strategy
TAXI DELIVERS KNOCKOUT PUNCH - Strategy TAXI DELIVERS KNOCKOUT PUNCH - Strategy
aoy hall of fame 1990 Gold: McKim Advertising Silver: Cossette Communication-Marketing Bronze: Baker Lovick Advertising 1991 Gold: Chiat/Day/Mojo Silver: Baker Lovick:BBDO Bronze: MacLaren:Lintas 1992 Gold: Chiat/Day Silver: Ogilvy & Mather Bronze: MacLaren:Lintas 1993 Gold: Geoffrey B. Roche & Partners Advertising Silver (tie): McKim Baker Lovick/BBDO, Taxi Bronze: BCP 1994 Gold: MacLaren:Lintas Silver: BBDO Canada Bronze: Geoffrey B. Roche & Partners Advertising 1995 Gold: MacLaren McCann Silver: BBDO Canada Bronze: Leo Burnett 1996 Gold: Leo Burnett Silver: Palmer Jarvis Communications Bronze: BBDO Canada 1997 Gold: Roche Macaulay & Partners Advertising Silver: Palmer Jarvis Communications Bronze: Leo Burnett 1998 Gold: Roche Macaulay & Partners Advertising Silver: BBDO Canada Bronze: Palmer Jarvis DDB 1999 Gold: Palmer Jarvis DDB Silver: Ammirati Puris Lintas Bronze: Young & Rubicam 2000 Gold: Palmer Jarvis DDB Silver: Taxi Bronze: MacLaren McCann 2001 Gold: Palmer Jarvis DDB Silver: Ammirati Puris Bronze: Taxi 2002 Gold: Taxi Silver: Bensimon-Byrne Bronze: Zig 2003 Gold: Taxi Silver: Palmer Jarvis DDB Bronze: Downtown Partners DDB 2004 Gold: Taxi Silver: Zig Bronze: DDB 2005 Gold: Taxi Silver: Rethink Bronze: BBDO 2006 Gold: Rethink Silver: DDB Bronze: Lowe Roche 2007 Gold: DDB Silver: Ogilvy & Mather Bronze: Taxi
KARENA PHIDD: GROUP DIRECTOR OF STRATEGY, OMD “I want media partners who know how a creative concept can be brought to life across multiple platforms— media partners who understand the differences between their media and how to put them together in innovative ways.” See the innovations Karena and The Globe’s Sales Team created for Infiniti at GLOBELINK.CA/INFINITI NEWSPAPER • MAGAZINES • DIGITAL • EXPERIENTIAL
- Page 13 and 14: With minimalist copy that read: “
- Page 15 and 16: Flip over the attached card for a s
- Page 17: sponsored supplement custom publish
- Page 20 and 21: custom publishing Minding content,
- Page 22 and 23: custom publishing However, beyond a
- Page 24 and 25: Cruel Intentions Lucky Numbers GET
- Page 26 and 27: aoy gold TAXI KNOCKOUT Looking at T
- Page 28 and 29: aoy TAXI • THE 15 15 BELOW PROJEC
- Page 30 and 31: aoy gold TAXI • BOMBARDIER 30 Bom
- Page 32 and 33: aoy gold TAXI • PALADIN LABS 32 S
- Page 34 and 35: WE’LL NEVER FORGET WHAT JOHN ST.
- Page 36 and 37: aoy silver DIET 7-UP • BBDO • P
- Page 38 and 39: aoy silver On the list of charities
- Page 40 and 41: LEXUS IS F. The IS F goes where Lex
- Page 42 and 43: STIMULANT. Our new campaign for Sti
- Page 44 and 45: To discuss how BBDO creativity can
- Page 46 and 47: aoy bronze Research showed that whi
- Page 48 and 49: aoy bronze DDB • SUN-RYPE Sun-Ryp
- Page 50 and 51: aoy honourable mention MICHELINA'S
- Page 52 and 53: aoy fi nalist ESKA • ZIG • MOLS
- Page 54 and 55: Solo Mobile hearts Rethink Communic
- Page 56 and 57: aoy fi nalist OGILVY & MATHER • D
- Page 58 and 59: aoy shortlist gallery A B C 58 D ww
- Page 60 and 61: aoy process & scores THE PROCESS As
- Page 62 and 63: aoy judges STRATEGIC PANEL Rob Assi
- Page 67 and 68: TH!NK B!G B!GAWARDSB!GIDEASB!GIMPAC
- Page 69 and 70: Ogilvy’s standing ovation Unileve
- Page 71 and 72: Taxi’s mobile workout Koodo Mobil
- Page 73: Juniper Park’s prescription Frito
- Page 76 and 77: media aoy media director of the yea
- Page 79: media aoy gold • Starcom MediaVes
- Page 82 and 83: media aoy gold Johnnie Walker 82 Wh
- Page 84 and 85: media aoy silver • Mediaedge:cia
- Page 86 and 87: media aoy silver Sears Canada Molso
- Page 88 and 89: media aoy bronze • PHD Blazing tr
- Page 90 and 91: media aoy bronze Quebec Foundation
- Page 92 and 93: media aoy judges Strategic panel Su
- Page 94 and 95: Congratulations from your friends a
- Page 96 and 97: the entrepreneur & the academic BY
- Page 98 and 99: ack page. Taxi ECD Steve Mykolyn sp
aoy hall of fame<br />
1990<br />
Gold: McKim Advertising<br />
Silver: Cossette<br />
Communication-Marketing<br />
Bronze: Baker Lovick Advertising<br />
1991<br />
Gold: Chiat/Day/Mojo<br />
Silver: Baker Lovick:BBDO<br />
Bronze: MacLaren:Lintas<br />
1992<br />
Gold: Chiat/Day<br />
Silver: Ogilvy & Mather<br />
Bronze: MacLaren:Lintas<br />
1993<br />
Gold: Geoffrey B. Roche<br />
& Partners Advertising<br />
Silver (tie): McKim Baker Lovick/BBDO, Taxi<br />
Bronze: BCP<br />
1994<br />
Gold: MacLaren:Lintas<br />
Silver: BBDO Canada<br />
Bronze: Geoffrey B. Roche & Partners Advertising<br />
1995<br />
Gold: MacLaren McCann<br />
Silver: BBDO Canada<br />
Bronze: Leo Burnett<br />
1996<br />
Gold: Leo Burnett<br />
Silver: Palmer Jarvis Communications<br />
Bronze: BBDO Canada<br />
1997<br />
Gold: Roche Macaulay & Partners Advertising<br />
Silver: Palmer Jarvis Communications<br />
Bronze: Leo Burnett<br />
1998<br />
Gold: Roche Macaulay & Partners Advertising<br />
Silver: BBDO Canada<br />
Bronze: Palmer Jarvis DDB<br />
1999<br />
Gold: Palmer Jarvis DDB<br />
Silver: Ammirati Puris Lintas<br />
Bronze: Young & Rubicam<br />
2000<br />
Gold: Palmer Jarvis DDB<br />
Silver: Taxi<br />
Bronze: MacLaren McCann<br />
2001<br />
Gold: Palmer Jarvis DDB<br />
Silver: Ammirati Puris<br />
Bronze: Taxi<br />
2002<br />
Gold: Taxi<br />
Silver: Bensimon-Byrne<br />
Bronze: Zig<br />
2003<br />
Gold: Taxi<br />
Silver: Palmer Jarvis DDB<br />
Bronze: Downtown Partners DDB<br />
2004<br />
Gold: Taxi<br />
Silver: Zig<br />
Bronze: DDB<br />
2005<br />
Gold: Taxi<br />
Silver: Rethink<br />
Bronze: BBDO<br />
2006<br />
Gold: Rethink<br />
Silver: DDB<br />
Bronze: Lowe Roche<br />
2007<br />
Gold: DDB<br />
Silver: Ogilvy & Mather<br />
Bronze: Taxi
Change language