TAXI DELIVERS KNOCKOUT PUNCH - Strategy
TAXI DELIVERS KNOCKOUT PUNCH - Strategy
TAXI DELIVERS KNOCKOUT PUNCH - Strategy
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It was a very close race this year, with a few tied scores and hair’s-breadth wins. Here are the judges’ averages that determined the Agency of the Year.<br />
THE SCORES<br />
Creative Strategic Overall<br />
BBDO 7.93 Taxi (tie) 7.73 Taxi 7.48<br />
Taxi 7.23 John St. (tie) 7.73 BBDO 7.40<br />
DDB 7.10 DDB 7.38 DDB 7.24<br />
Rethink 6.75 Zig 7.33 John St. 6.88<br />
Dentsu 6.68 Bensimon Byrne 7.25 Zig 6.78<br />
Ogilvy & Mather 6.58 Sid Lee 7.00 Ogilvy & Mather 6.77<br />
Leo Burnett 6.50 Ogilvy & Mather 6.95 Rethink 6.69<br />
Lowe Roche 6.33 BBDO (tie) 6.86 Leo Burnett 6.68<br />
Zig 6.23 Leo Burnett (tie) 6.86 Lowe Roche 6.52<br />
Cossette 6.13 Lowe Roche 6.70 Bensimon Byrne 6.49<br />
John St. 6.03 Rethink 6.63 Dentsu 6.42<br />
TBWA 6.00 TBWA 6.27 Sid Lee 6.39<br />
Sid Lee 5.78 Dentsu 6.15 TBWA 6.14<br />
Bensimon Byrne 5.73 Cossette 5.08 Cossette 5.41<br />
POP! FIZZ! CRUNCH!<br />
(You were expecting champagne and caviar on toast?)<br />
Congratulations BBDO, for being SHORTLISTED for<br />
<strong>Strategy</strong>’s Agency of the Year.<br />
Your friends at Pepsi-QTG and Frito Lay Canada.
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