TAXI DELIVERS KNOCKOUT PUNCH - Strategy

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aoy shortlist gallery A B C 58 D www.strategymag.com E A. Cossette B. Zig C. Leo Burnett D. Lowe Roche E. Dentsu
F H J F. Sid Lee G. Bensimon Byrne H. John St. I. Ogilvy J. Rethink K. TBWA I K G STRATEGY November 2008 59
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TAXI DELIVERS KNOCKOUT PUNCH + more
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67 November 2008 • volume 20, iss
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in this issue custom publishing spo
Page 7 and 8: ENERGIZER HOPS ONTO FACEBOOK If you
Page 9 and 10: THE 2009 NABS SWIMSUIT CALENDAR IS
Page 11 and 12: This Canadian-driven campaign has b
Page 13 and 14: With minimalist copy that read: “
Page 15 and 16: Flip over the attached card for a s
Page 17: sponsored supplement custom publish
Page 20 and 21: custom publishing Minding content,
Page 22 and 23: custom publishing However, beyond a
Page 24 and 25: Cruel Intentions Lucky Numbers GET
Page 26 and 27: aoy gold TAXI KNOCKOUT Looking at T
Page 28 and 29: aoy TAXI • THE 15 15 BELOW PROJEC
Page 30 and 31: aoy gold TAXI • BOMBARDIER 30 Bom
Page 32 and 33: aoy gold TAXI • PALADIN LABS 32 S
Page 34 and 35: WE’LL NEVER FORGET WHAT JOHN ST.
Page 36 and 37: aoy silver DIET 7-UP • BBDO • P
Page 38 and 39: aoy silver On the list of charities
Page 40 and 41: LEXUS IS F. The IS F goes where Lex
Page 42 and 43: STIMULANT. Our new campaign for Sti
Page 44 and 45: To discuss how BBDO creativity can
Page 46 and 47: aoy bronze Research showed that whi
Page 48 and 49: aoy bronze DDB • SUN-RYPE Sun-Ryp
Page 50 and 51: aoy honourable mention MICHELINA'S
Page 52 and 53: aoy fi nalist ESKA • ZIG • MOLS
Page 54 and 55: Solo Mobile hearts Rethink Communic
Page 56 and 57: aoy fi nalist OGILVY & MATHER • D
Page 60 and 61: aoy process & scores THE PROCESS As
Page 62 and 63: aoy judges STRATEGIC PANEL Rob Assi
Page 64 and 65: aoy hall of fame 1990 Gold: McKim A
Page 67 and 68: TH!NK B!G B!GAWARDSB!GIDEASB!GIMPAC
Page 69 and 70: Ogilvy’s standing ovation Unileve
Page 71 and 72: Taxi’s mobile workout Koodo Mobil
Page 73: Juniper Park’s prescription Frito
Page 76 and 77: media aoy media director of the yea
Page 79: media aoy gold • Starcom MediaVes
Page 82 and 83: media aoy gold Johnnie Walker 82 Wh
Page 84 and 85: media aoy silver • Mediaedge:cia
Page 86 and 87: media aoy silver Sears Canada Molso
Page 88 and 89: media aoy bronze • PHD Blazing tr
Page 90 and 91: media aoy bronze Quebec Foundation
Page 92 and 93: media aoy judges Strategic panel Su
Page 94 and 95: Congratulations from your friends a
Page 96 and 97: the entrepreneur & the academic BY
Page 98 and 99: ack page. Taxi ECD Steve Mykolyn sp
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