TAXI DELIVERS KNOCKOUT PUNCH - Strategy

STIMULANT. Our new campaign for Stimulant was designed to stimulate
curiosity. So, while we’d love to tell you all about it, we won’t. But you’re smart.
You’ll figure it out. Or will you…
VESPA. Selling to the ever elusive youth market means finding new ways to
connect with them. Targeting Vespa’s youth market has meant pulling out all the
stops. And so we’ve created everything from street installations, music videos,
wall projections, Canada’s first QR Code ad (above) buttons, print, TV, cinema,
and even tattooing Supermodels. Just kidding, but hmmmm.
THE BOOK OF TRUCK. After The Book of Truck campaign launched, its popularity generated a sequel Toyota Dealers called The Book of
Amazing Sales Results. Truck sales for 2007 vs. 2006 are up 400%, and market share has grown from 1.3% to over 5.4%. Now that’s a best seller.