TAXI DELIVERS KNOCKOUT PUNCH - Strategy
TAXI DELIVERS KNOCKOUT PUNCH - Strategy
TAXI DELIVERS KNOCKOUT PUNCH - Strategy
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TOYOTA. What better way to market your product than by getting your customers<br />
to do it for you. Videos made by FJ Cruiser enthusiasts generated response rates 75%<br />
higher than the industry average. Eat your heart out reality TV.<br />
VESPA. Since we launched the first campaign 3 years ago, Vespa has grown from<br />
20 retail stores across Canada to more than 50. That’s amoré.<br />
SCOPE. Owing entirely to the much-coveted frequent forwarding phenomenon,<br />
TestYourBreath.ca began a cyber-stampede, generating tens of thousands of visits.<br />
It was also picked up by the press, and created a genuine blog buzz. Now that’s bound<br />
to leave a good taste in your mouth.<br />
My Bump<br />
Tell your story.<br />
canontellyourstory.ca<br />
www.dentsucanada.com<br />
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CANON. People just love sharing their stories,<br />
and Canon is helping them do it. In fact, we’ve<br />
created an entire brand universe including<br />
print, television, gallery showings, contests,<br />
user-generated content, and contributions by<br />
professional photographers. The goal? Link<br />
Canon to the powerful human need to tell the<br />
stories that help define all of us.
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