TAXI DELIVERS KNOCKOUT PUNCH - Strategy
TAXI DELIVERS KNOCKOUT PUNCH - Strategy
TAXI DELIVERS KNOCKOUT PUNCH - Strategy
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LEXUS IS F. The IS F goes where Lexus has never been<br />
before, so where did we take the advertising? Where didn’t<br />
we take it? A cinema ‘Visualizer’ spot, out-of-home, night<br />
projections, a microsite, an online racing game, street teams,<br />
and a few other places so hot we really can’t tell you about them<br />
just yet. Prepare yourself, we’re just about to hit high gear.<br />
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DENTSU WINS STRATEGY’S<br />
2009 AGENCY OF THE YEAR<br />
IN A RECORD LANDSLIDE!<br />
LEXUS HYBRID TV. You don’t tell people about the world’s only luxury hybrid by making another<br />
car commercial. You make a celebration of hope, humanity, and lots of other good things beginning with<br />
the letter ‘h’. In the six months following the September 2007 launch of the Lexus ‘h’ campaign, sales have<br />
increased by a staggering 45%. Holy H!
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