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Sonographer Shortages - Journal of Diagnostic Medical Sonography

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10.1177/8756479303253946<br />

ARTICLE<br />

JOURNAL OF DIAGNOSTIC MEDICAL SONOGRAPHY July/August 2003 VOL. 19, NO. 4<br />

SONOGRAPHER SHORTAGES / Craig<br />

JDMS 19:261–271 July/August 2003<br />

JDMS 19:261–271 July/August 2003<br />

FOCUSING ON THE ISSUES<br />

<strong>Sonographer</strong><br />

<strong>Shortages</strong>:<br />

A Day Late and a<br />

Dollar Short?<br />

MARVEEN CRAIG, RDMS<br />

Part II<br />

In Part I <strong>of</strong> this topic, we presented the views <strong>of</strong><br />

sonographers from many different clinical and<br />

commercial sonography settings. Without exception,<br />

they viewed the lack <strong>of</strong> accredited programs,<br />

the uneven geographical spread <strong>of</strong> existing accredited<br />

programs, and the small number <strong>of</strong> graduates<br />

as one <strong>of</strong> the major contributing factors to today’s<br />

shortage <strong>of</strong> skilled sonographers. Part II is devoted<br />

to the opinions <strong>of</strong> sonography educators. They<br />

share the concerns expressed by their colleagues<br />

and <strong>of</strong>fer their own possible solutions.<br />

I believe that the sonographer shortage stems<br />

from the health care scare <strong>of</strong> six to eight years ago<br />

when departments were downsizing and not replacing<br />

staff that had resigned. The illusion <strong>of</strong> the security<br />

<strong>of</strong> working in a hospital was shattered when<br />

hospitals and clinics started closing. This also led<br />

to a decrease in the number <strong>of</strong> people applying to<br />

sonography programs. I recall that for a few years,<br />

our program was not at full capacity because <strong>of</strong> a<br />

lack <strong>of</strong> qualified applicants. Another major problem<br />

that all imaging programs are facing is the fact<br />

that when we raised our entry requirements, poten-<br />

DOI: 10.1177/8756479303253946<br />

JDMS 19:261–271 July/August 2003 261<br />

tial sonography students had to begin taking prerequisite<br />

courses. This exposure to other career<br />

choices has resulted in some students leaving the<br />

health care track. This problem faces all imaging<br />

schools because this shortage is not just a<br />

sonography issue. We all need to find ways to keep<br />

potential sonography students interested so that we<br />

do not lose them to other career programs.<br />

We need to start educating our youth, as early as<br />

elementary school, that there is more to a hospital<br />

career than being doctors and nurses, and we need<br />

to keep reminding them until graduation. Every<br />

year, I visit the elementary school that my children<br />

attended, whenever they are studying the heart and<br />

how to take care <strong>of</strong> it. My talks are held in gym<br />

class, <strong>of</strong> all places! And while I am there, I show a<br />

video <strong>of</strong> normal and abnormal hearts and I tell them<br />

about sonography and how I learned to take these<br />

special pictures and movies.<br />

Our imaging program representatives attend career<br />

fairs at local high schools to promote imaging<br />

careers. We invite some <strong>of</strong> the local high school seniors<br />

to spend the day at Johns Hopkins, where they<br />

tour various departments and we provide talks and<br />

question-and-answer sessions to encourage them to<br />

consider a health care career. We also encourage<br />

people who want to know more about sonography<br />

to spend the day in a sonography lab. This has decreased<br />

the number <strong>of</strong> dropouts who thought<br />

sonography was merely a happy-to-see-your-baby,<br />

isn’t-it-cute pr<strong>of</strong>ession!<br />

Robert de Jong, RDMS, RDCS, RVT<br />

Baltimore, Maryland<br />

What has created the shortage <strong>of</strong> sonographers?<br />

Well, let’s drill down through the possible factors<br />

to see what lies at the bottom. First, it is supply and<br />

demand. We are all acutely aware that the demand


262 JOURNAL OF DIAGNOSTIC MEDICAL SONOGRAPHY July/August 2003 VOL. 19, NO. 4<br />

is increasing steadily as sonography disseminates<br />

out <strong>of</strong> radiology and into other specialties. So, there<br />

is not enough supply to meet the demand. Why?<br />

Not enough capacity in the educational system that<br />

supplies sonographers. My impression is that the<br />

vast majority <strong>of</strong> sonography schools are filling<br />

their classes, so that would mean that the basic capacity<br />

<strong>of</strong> the existing educational system is insufficient.<br />

Why can’t schools just scale up their<br />

individual capacity to meet demand? Hands-onpractice.<br />

Education in sonography is heavily dependent<br />

on one-on-one practicum experience, and<br />

the availability <strong>of</strong> good practicum sites appears to<br />

be decreasing as a result <strong>of</strong> increasing clinical demand<br />

on sonographers in clinical settings. Excessively<br />

busy sonographers just do not have the time<br />

to devote to students. How to fix it? Schools need to<br />

increase class size. This will require solutions to<br />

several problems:<br />

Increased capacity for practicum education. It<br />

does not matter much if there is another body in a<br />

lecture; it matters very much in practicum. We<br />

need to convince hospitals, independent teaching<br />

facilities, and doctors’ <strong>of</strong>fices that they have to<br />

make a commitment to providing quality,<br />

structured practicum for students. Otherwise, this<br />

supply problem is just going to get worse instead <strong>of</strong><br />

better.<br />

Helping schools fill larger classes by making<br />

sonography more visible to the potential enrollees.<br />

Having diagnostic medical sonography classified<br />

as a separate pr<strong>of</strong>ession (thank you, the Society <strong>of</strong><br />

<strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> [SDMS] and the<br />

dedicated sonographers who supported this effort!)<br />

is a tremendous help. High school counselors are<br />

now more likely to be aware <strong>of</strong> sonography as a<br />

pr<strong>of</strong>ession, but we need to aggressively support a<br />

“visibility” campaign that reaches juniors and<br />

seniors in high schools throughout the country.<br />

However, this will be pointless if there are not<br />

enough schools to accommodate interested<br />

candidates. It’s sort <strong>of</strong> like the chicken and the egg<br />

riddle. Both have to be addressed.<br />

Larry Waldroup, BS, RDMS<br />

Philadelphia, Pennsylvania<br />

Why is there a shortage <strong>of</strong> sonographers? From<br />

an educational standpoint, I would have to say that<br />

getting facilities to commit to taking students is difficult,<br />

although for the most part, we have been<br />

lucky with our clinical sites in the Phoenix area.<br />

However, once they take a student and their staffing<br />

changes, what level <strong>of</strong> obligation does the site<br />

have to continue mentoring? Or, what is the level <strong>of</strong><br />

commitment from the “new” or “temp” person to<br />

work with a student? Not all clinical facilities are<br />

100% staffed with registered sonographers, so<br />

there also are issues <strong>of</strong> sonography students working<br />

with those who are not registered.<br />

Sometimes, it is the student who makes it difficult<br />

for those who follow. A site may take a student<br />

in the hope/promise that he or she will stay after<br />

program completion. Then, at the first opportunity,<br />

the student/graduate bails and goes to work somewhere<br />

else.<br />

What has caused this shortage? The old supplyand-demand<br />

adage is truly at work here. If you can<br />

work for a hospital at $X/per hour, and an outpatient<br />

site <strong>of</strong>fers you $Y/per hour without call, you<br />

are going to work at the place that <strong>of</strong>fers the most<br />

money and the best hours.<br />

Sometimes, the most money is earned by taking<br />

jobs here and there on a per diem basis or working<br />

at the lucrative jobs as a contract worker, traveler,<br />

and so on. These types <strong>of</strong> jobs <strong>of</strong>fer a lot more flexibility<br />

to the employee who can pick and choose<br />

hours as well as call and working conditions. There<br />

are many jobs out there but not enough registered<br />

sonographers to go around.<br />

For example, consider the vascular sonographers<br />

in some Medicare states where an exam<br />

must be performed by a registered technologist in<br />

order to bill Medicare. This stipulation has created<br />

a shortage <strong>of</strong> vascular sonographers, and there are<br />

not enough schools and too few graduates to meet<br />

the ever increasing demand. To meet this demand,<br />

our program has been working for the past six years<br />

with local hospitals and clinics to form partnerships<br />

with the college. Sites must agree to sponsor a student(s),<br />

and in return, the student has a top-notch<br />

clinical site and the promise <strong>of</strong> a job at the end <strong>of</strong><br />

their education. All sites must meet the criteria required<br />

by the college in terms <strong>of</strong> registered<br />

sonographers on staff, the number and types <strong>of</strong> exams,<br />

and so forth. This approach has helped us to


increase the number <strong>of</strong> incoming students and program<br />

graduates.<br />

However, there are other deeper issues that I see<br />

in the educational area regarding shortages. This<br />

holds true for all occupational programs, particularly<br />

those in diagnostic imaging. Right now, there<br />

are around eight faculty job openings in our<br />

sonography program: clinical instructors and/or<br />

program director positions. We are advertising for<br />

one such position, and the nibbles so far are from<br />

wonderful people who have no teaching experience.<br />

The word on the academic street is that these<br />

jobs are going begging because there is so much<br />

more money to be made in the real world than in the<br />

classroom. Also, we work long and hard for our<br />

salaries, which leaves little time (if any) to upgrade<br />

our skills and/or earn any additional dollars. The<br />

minimum academic standards for program directors<br />

in other imaging pr<strong>of</strong>essions are changing to<br />

require a master’s level <strong>of</strong> education. Most people<br />

in the occupational areas are age 45+ and leaning<br />

toward retirement—food for thought from those <strong>of</strong><br />

us in the teaching trenches.<br />

Kathleen Murphy, MBA, RDMS<br />

Phoenix, Arizona<br />

I think several things factor into the current<br />

sonographer shortage. First, to some extent, the job<br />

itself has lost a little <strong>of</strong> its appeal. <strong>Sonographer</strong>s<br />

still have to take call, whereas other allied health<br />

fields staff for 24 hours. Many allied health fields<br />

<strong>of</strong>fer more enticing shifts, such as three 12-hour<br />

shifts and four days <strong>of</strong>f. I do not know <strong>of</strong> any<br />

sonography departments in our area that <strong>of</strong>fer these<br />

shifts, and certainly no physician <strong>of</strong>fices either.<br />

Salaries are <strong>of</strong>ten an issue—especially when compared<br />

to nursing. Even in Las Cruces, nurses can<br />

earn up to $60,000/year as a staff nurse.<br />

Another issue that may have an impact is the<br />

subspecialization <strong>of</strong> sonography. Many sonographers<br />

are happy to do one specialty exclusively<br />

but, after a while, want to do more. They may move<br />

to another specialty or change fields altogether.<br />

Those facilities <strong>of</strong>fering a variety <strong>of</strong> exams keep<br />

their staff more interested. Potential students <strong>of</strong>ten<br />

SONOGRAPHER SHORTAGES / Craig 263<br />

ask me about the variety in our field before they apply.<br />

Of course, there also is the musculoskeletal injury<br />

issue, which goes hand in hand with the “onespecialty”<br />

issue. <strong>Sonographer</strong>s are being forced to<br />

reduce their work hours or leave the field altogether<br />

due to injury. So, coupled with the fact that fewer<br />

people are going into this field, sadly, those with<br />

some experience are also being “injured out.”<br />

The shortage seems to be self-perpetuating in<br />

that potential students/employees observe how<br />

busy the departments are (due to being short<br />

staffed) and are hesitant to enter the field, thinking<br />

how hard they will have to work and for what<br />

amount <strong>of</strong> money. These are not just my opinions<br />

but based on comments I get from applicants and<br />

students.<br />

To meet this demand, I think we need to be very<br />

creative in how we <strong>of</strong>fer education to nontraditional<br />

students. This may come down to the Joint<br />

Review Committee–<strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong><br />

(JRC-DMS) looking at how to accredit programs<br />

that are more creative. Until we have enough<br />

staff in sonography departments to cover the major<br />

shifts, we will not be able to staff for 24 hours. I<br />

also think we have to <strong>of</strong>fer incentives to facilities to<br />

encourage them to become clinical sites. Many<br />

sites have quit taking students because they are too<br />

busy to mentor them. I even heard that one institution<br />

closed its sonography program because there<br />

was no support from the hospitals. These facilities<br />

will also be shorthanded if we cannot provide<br />

enough internships for students. So it seems like a<br />

never-ending cycle.<br />

Carolyn T. C<strong>of</strong>fin, MPH, RDMS, RVT, RDCS<br />

Las Cruces, New Mexico<br />

El Centro College has continued to take 10 students<br />

each year for the past l6 years. All <strong>of</strong> our<br />

graduates are hired by clinical affiliates, where<br />

they have had clinical rotations. I am surprised at<br />

how many new sonography programs have started.<br />

There is a new program in Austin that takes 75 students<br />

a year on revolving three-month intervals.<br />

That seems to me like an overabundance <strong>of</strong>


264 JOURNAL OF DIAGNOSTIC MEDICAL SONOGRAPHY July/August 2003 VOL. 19, NO. 4<br />

sonographers for the marketplace to absorb. In our<br />

area, nurses are being cross-trained to do vascular<br />

and OB-GYN sonography. I know there are specific<br />

courses for nurses in annual conferences and<br />

seminars. I see the number <strong>of</strong> new accredited programs<br />

in the JRC-DMS report.<br />

I keep wondering if we are going to have problems<br />

similar to those that physical therapy has had<br />

with saturating the marketplace. If so, we could see<br />

salaries go down and sonographers on every corner.<br />

This is equally as scary to me as the problem <strong>of</strong><br />

not enough sonographers. I do believe that several<br />

reasons for an increased demand is due to the price<br />

<strong>of</strong> equipment going down and more private physicians<br />

<strong>of</strong>fering sonography in the <strong>of</strong>fice setting. I<br />

have talked with friends in commercial ultrasound<br />

companies who tell me that the companies are<br />

downsizing and having money problems. Is this<br />

going to filter down to sonography labs?<br />

I keep remembering a statement by my favorite<br />

mentor: “The questions remain the same ...itis<br />

just the answers that are different.” I wonder if the<br />

marketplace reaction to this “sonography shortage<br />

crisis” will result in a “sonography glut.” What will<br />

we say when we look back on this and see it from a<br />

different perspective?<br />

Jan Bryant, MS, RDMS, RT(R)<br />

Dallas, Texas<br />

I think the main cause <strong>of</strong> the shortage <strong>of</strong> qualified<br />

sonographers around the United States and the<br />

world is the fact that the pr<strong>of</strong>ession literally has exploded<br />

in the past 30 years. Before 1972, there were<br />

not any certifying examinations and few, if any, educational<br />

programs. Yet today, it has been pointed<br />

out that “the ultrasound market, worth over 3.1 billion<br />

dollars in 1997 is the most dynamic sector <strong>of</strong><br />

the diagnostic imaging market and is now the largest<br />

imaging modality, according to a new report,<br />

‘Ultrasound: The World Markets,’ from Clinical<br />

Reports” (“In the News: The Booming Ultrasound<br />

Market,” RT Image 1998;11:16).<br />

This huge increase in the medical usefulness <strong>of</strong><br />

sonography, coupled with the operator dependence<br />

<strong>of</strong> the modality, has created an educational bottle-<br />

neck for the pr<strong>of</strong>ession. Because sonography is the<br />

most operator dependent <strong>of</strong> diagnostic imaging<br />

modalities, it requires clinical education in a oneon-one<br />

clinical instructor-to-student ratio. This is<br />

similar to learning to ride a bicycle; one can read<br />

about it, watch a world-class bicyclist racing, and<br />

talk to an experienced bicyclist, but you have to get<br />

on the bicycle to learn to ride it. And most will<br />

wobble and fall at first.<br />

Unfortunately, many in medicine believe<br />

sonography to be much easier than it is. Physicians,<br />

nurses, and others watch a skilled sonographer scan<br />

and think, “I can do that.” A skilled sonographer<br />

makes it look very simple, but the casual observer<br />

does not realize the cognitive and psychomotor education<br />

that is required for success. To become a<br />

skilled sonographer, one has to get a lot <strong>of</strong> “transducer<br />

time” under the tutelage <strong>of</strong> an educated<br />

sonographer.<br />

A part <strong>of</strong> the shortage is due to the lack <strong>of</strong> clinical<br />

education sites with skilled clinical instructors.<br />

Our program stays at a maximum number <strong>of</strong> students<br />

for our clinical sites, and the only way we can<br />

expand our program is by acquiring new clinical affiliations.<br />

We have almost no luck in getting private<br />

<strong>of</strong>fices to serve as clinical education sites.<br />

They seem to think it will slow up their schedule<br />

and cut into their pocketbooks. They cannot seem<br />

to understand that being a clinical education affiliate<br />

causes their staff sonographers to sharpen their<br />

skills and knowledge because <strong>of</strong> the interactions<br />

with the students. Also, they get to know the working<br />

habits <strong>of</strong> the students and who will be good potential<br />

students. Also, our clinical instructors get<br />

CMEs for working with the students. It seems that<br />

everyone is concerned about the shortage, but<br />

many do not want to help educate the students.<br />

Unfortunately, the “educational bottleneck” is<br />

<strong>of</strong>ten being filled by unaccredited schools that either<br />

do not understand or do not want to spend the<br />

time it takes to provide the comprehensive clinical<br />

education required to become a successful<br />

sonographer. This is the reason that I only recommend<br />

programs accredited by the Commission on<br />

Accreditation <strong>of</strong> Allied Health Education Programs<br />

(CAAHEP).<br />

Some creative ideas or steps to meet this demand<br />

might be making clinics understand that if they will<br />

not accept students, we are not going to be able to


fill this void with qualified individuals. We also<br />

need more <strong>of</strong> the existing programs to become accredited<br />

so that we know they are following accepted<br />

educational standards. The bottom line is<br />

that we need more accredited programs.<br />

Terry J. DuBose, MS, RDMS<br />

Little Rock, Arkansas<br />

I think a lot <strong>of</strong> legitimate, accredited sonography<br />

programs are probably hampered by budgetary restraints:<br />

“We will hire another faculty member as<br />

soon as you increase student enrollment to pay for<br />

this faculty member.” Sound familiar? Many educational<br />

institutions are operating on tight budgets,<br />

and it is difficult to expand their student enrollment<br />

because <strong>of</strong> this.<br />

Anthony L. Baker, BS, RDMS, RVT, CNMT<br />

Little Rock, Arkansas<br />

I think the current shortage is due to several<br />

issues:<br />

1. the “aging” <strong>of</strong> sonographers who have been in<br />

the field for decades and are now retired;<br />

2. the number <strong>of</strong> us who moved into supervisory<br />

nonscanning positions, commercial work, or<br />

education and left our clinical positions behind;<br />

3. the hot jobs a decade or so ago, which enticed<br />

people to move into the world <strong>of</strong> computers—<br />

hardware, s<strong>of</strong>tware, programming, and Web<br />

design (these college-age kids saw big money<br />

and a more attractive <strong>of</strong>fer than health care);<br />

4. the changes in health care, switching to the<br />

world <strong>of</strong> business with managed care but<br />

without placing any emphasis on allied health or<br />

even nurse training;<br />

5. the closure <strong>of</strong> most hospital-based education<br />

programs;<br />

6. the lack <strong>of</strong> advertising/marketing (I know it<br />

sounds cold, but information technology jobs<br />

and education are advertised big time. Let’s face<br />

it, if the word does not get out, how can these<br />

folks know about sonography?); and<br />

SONOGRAPHER SHORTAGES / Craig 265<br />

7. repetitive stress injuries and physical and mental<br />

fatigue after too much on-call and nonsupportive<br />

administrators.<br />

How to change it? We actually advertised our<br />

sonography programs for the first time—“Make a<br />

Sound Investment in Your Future.” We did, and do,<br />

<strong>of</strong>fer monthly open house information sessions at<br />

which I spend an hour giving a presentation titled,<br />

“<strong>Sonography</strong>—What It Is.” I talk about all <strong>of</strong> the<br />

pertinent organizations: CAAHEP, JRC-DMS, and<br />

the American Registry <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong><br />

<strong>Sonographer</strong>s (ARDMS). I ask, “Do you know<br />

who scanned you? Who interpreted your exam?”<br />

Then, I talk about the various educational options<br />

in the United States and Maryland. Yep, I mention<br />

our direct competition since we are all here for the<br />

same goal.<br />

We are lucky that our local Sunday paper writes<br />

a great article weekly on a specific allied health<br />

field. I was interviewed in late December, allowing<br />

me to really get a message out there. I also tell folks<br />

who call me looking for “something in health care<br />

but not nursing” to consider checking out radiology,<br />

mammography, magnetic resonance imaging<br />

(MRI), computerized tomography (CT), nuclear<br />

medicine, and so forth. I know our pr<strong>of</strong>essional<br />

fields are doing the best they can, but sonography<br />

needs more positive press coverage.<br />

We also talk to our students regularly about ergonomics<br />

and taking jobs you like, not just going<br />

for the “big bucks.”<br />

Jann Dolk, MA, RDMS<br />

Baltimore, Maryland<br />

There is a reason that the average age <strong>of</strong> a<br />

sonographer in this country is around 43. The developments<br />

and techniques in our labs, as well as<br />

most <strong>of</strong> the features currently available on our machines,<br />

are the result <strong>of</strong> early pioneers in<br />

sonography dedicating their time and energy toward<br />

developing the technology. This left a large<br />

gap in time, while the field <strong>of</strong> sonography matured,<br />

during which we did not recruit as we should have<br />

and are now paying for it. This gap, in many instances,<br />

is being force-filled by employers requir-


266 JOURNAL OF DIAGNOSTIC MEDICAL SONOGRAPHY July/August 2003 VOL. 19, NO. 4<br />

ing employees to cross-train in multiple<br />

sonography modalities, even at times from unrelated<br />

pr<strong>of</strong>essions. In addition, we have created a<br />

dynamic new field that has seen an incredible increase<br />

in utilization, as the medical community realizes<br />

our capabilities—not to mention competition<br />

for available personnel by new labs starting up.<br />

This has only emphasized the already short-staffing<br />

situations most labs are enduring.<br />

Another contributing factor is the shortage <strong>of</strong><br />

long-established, accredited educational programs<br />

producing a sustainable, steady flow <strong>of</strong> qualified<br />

sonographers. However, if we start more schools,<br />

educate qualified sonographers, and fill positions,<br />

it will not be long before the demand is met, and the<br />

new graduate will have difficulty finding a good<br />

job. We have all seen examples <strong>of</strong> this in other pr<strong>of</strong>essions<br />

where the job market was flooded, leaving<br />

individuals with advanced degrees flipping burgers.<br />

The result could be the closure <strong>of</strong> schools and<br />

years <strong>of</strong> experience being lost to future students.<br />

This brings us to the next question: what creative<br />

ideas or steps can you think <strong>of</strong> to meet this demand?<br />

Even though we are experiencing severe<br />

staff shortages in some areas <strong>of</strong> the country, there<br />

are still a limited number <strong>of</strong> jobs available. I know<br />

this may sound contradictory, but consider that<br />

hospitals recruit and hire hundreds or even thousands<br />

<strong>of</strong> nurses and other ancillary staff, while<br />

most do not require the services <strong>of</strong> more than two to<br />

ten sonographers. As an option to starting more<br />

schools, we could develop an accredited distancelearning<br />

program with regional and local clinical<br />

sites for testing and evaluation purposes. Ultimately,<br />

this would enable educational institutions,<br />

due to increased funds, to further improve the quality<br />

<strong>of</strong> the programs they can <strong>of</strong>fer. Labs could then<br />

hire apprentices to participate in these programs.<br />

Under this format, apprentices would have exposure<br />

to standardized didactic training and clinical<br />

protocols, as well as instructors with years <strong>of</strong> experience,<br />

while earning their degree. Even the smallest<br />

community hospital would be able to educate<br />

high-quality sonographers in a variety <strong>of</strong> modalities<br />

while maintaining the workflow, increasing efficiency,<br />

and creating career ladders for qualified<br />

individuals. This not only results in meeting the<br />

need <strong>of</strong> retirement transition and/or increased<br />

workload demands but also standardizes the delivery<br />

<strong>of</strong> services in labs across the country.<br />

Obviously, the two biggest hurdles to overcome<br />

are time and public awareness. Since we cannot<br />

shorten the time required to train new<br />

sonographers, I think our focus needs to be on public<br />

awareness. The vast majority <strong>of</strong> the general population<br />

has not even heard <strong>of</strong> sonography, and to<br />

those who have, the immediate connotation is<br />

“baby on board,” not cardiac, vascular, breast, or<br />

any <strong>of</strong> the other numerous applications <strong>of</strong><br />

sonography. Job fairs, public service announcements,<br />

a television spot during the Super Bowl—<br />

these are things that will educate the public. I think<br />

a good example has already been set by the drug<br />

companies with their commercials, “Do you have<br />

this problem? See your doctor to find out if the blue<br />

pill is right for you.” The military created the “it’s<br />

not just a job, it’s an adventure” theme because its<br />

numbers were slipping.<br />

The medical community knows who we are.<br />

What we need is good advertising and marketing<br />

departments that target John Q. Public, to let them<br />

know who we are and what we do. That will get<br />

young people interested in our field. Shows such as<br />

20/20 and Oprah get us publicity, but not necessarily<br />

the kind we want or need.<br />

So, I guess my suggestion is tw<strong>of</strong>old: first, let’s<br />

get all the societies such as the SDMS, Society for<br />

Vascular Ultrasound (SVU), American Society <strong>of</strong><br />

Echocardiography (ASE), American Institute <strong>of</strong><br />

Ultrasound in Medicine (AIUM), and so forth to<br />

develop a unified marketing department. We could<br />

solicit funds and grants from governmental, commercial,<br />

and corporate entities, such as hospitals<br />

and manufacturers, as well as contribute a portion<br />

<strong>of</strong> our dues to advertise and show the world who we<br />

are and what we do. Second, we need to organize<br />

and standardize our labs, set up a network for students<br />

to do clinical rotations in, and start recruiting<br />

and educating qualified apprentices and provide<br />

them an opportunity to grow with a future they can<br />

look forward to in an exciting and dynamic field.<br />

Terry J. Zwakenberg, BS, RVT, RDCS<br />

Columbia, South Carolina


I am concerned that the shortage <strong>of</strong> sonographers<br />

is partly due to the number <strong>of</strong> sonographers<br />

who have ended their careers due to occupational<br />

injury. This is exacerbated by the fact that the average<br />

age <strong>of</strong> a sonographer is 42 years. Data show<br />

that 80% <strong>of</strong> sonographers are between ages 30 and<br />

50, and they are about evenly distributed between<br />

these age groups—in other words, 40% between<br />

ages 30 and 40 and 40% between ages 41 and 50.<br />

This is a pending serious situation since we shall be<br />

losing the most experienced sonographers in our<br />

pr<strong>of</strong>ession to premature retirement, which will<br />

only make this situation worse.<br />

However, this is not the only cause for the shortage.<br />

I think the shortage is also a result <strong>of</strong> lower reimbursement.<br />

Departments are trying to do more<br />

with less; they are understaffed out <strong>of</strong> choice to<br />

save money. It is not too long ago that we saw<br />

downsizing caused by reduced reimbursement. To<br />

our concern, we also saw certified sonographers<br />

being let go in favor <strong>of</strong> uncertified technicians simply<br />

because they cost less in salary. Some <strong>of</strong> those<br />

qualified sonographers left the field out <strong>of</strong> disgust<br />

for what was going on in the human resource departments.<br />

Still today, we hear that radiology managers<br />

think that x-ray techs can be cross-trained<br />

into sonography in a matter <strong>of</strong> weeks. I know <strong>of</strong><br />

some situations in breast centers where sonographers<br />

have been asked to do this cross-training<br />

and replied by saying, “Why don’t you cross-train<br />

me to take mammograms?” and that is stated to be<br />

impossible. Our technique <strong>of</strong> scanning looks so<br />

easy to do to the untrained eye and is so misunderstood<br />

by those outside <strong>of</strong> our field. That makes it<br />

our responsibility to educate those around us as to<br />

what is really involved in being a sonographer.<br />

Finally, the shortage is also caused by the fact<br />

that anything to do with medicine is no longer<br />

deemed glamorous in the eyes <strong>of</strong> the graduating<br />

high school senior. Every branch <strong>of</strong> medicine—including<br />

medical schools—is seeing fewer and<br />

fewer applicants. Physicians are not recommending<br />

to their children that they go into medicine;<br />

they are telling them to go into business—particularly<br />

the computer aspects. Young people hear a lot<br />

more about medicine in the classroom today, but it<br />

comes in the form <strong>of</strong> AIDS education, the rate <strong>of</strong><br />

hepatitis C and how easily it is transmitted, and the<br />

consequences <strong>of</strong> smoking, doing drugs, and drink-<br />

SONOGRAPHER SHORTAGES / Craig 267<br />

ing. Certainly, these are valid educational topics<br />

but not an attraction for those considering healthrelated<br />

fields as a career choice. Who wants to devote<br />

a career to dealing with people with these<br />

problems?<br />

I do not know how creative the following ideas<br />

are, but I think they are worth mentioning.<br />

We need to be willing to educate others, especially<br />

from accredited programs. If we do not provide<br />

the manpower necessary to give the students<br />

access to our modality, it will be provided by others.<br />

<strong>Sonographer</strong>s who have graduated from<br />

schools within the past five years refuse to take students<br />

into their departments because they complain<br />

they are too overworked and do not want to be<br />

bothered teaching. All I can say to them is, “How<br />

lucky you are that someone did not feel that way<br />

when you needed to be mentored.” I am starting to<br />

see a willingness among the older, more experienced<br />

sonographers to take students as a way to<br />

lessen the number <strong>of</strong> cases they have to do per day<br />

because they are hurting, and this is a way they can<br />

stay in the field they love. We need more <strong>of</strong> these<br />

willing sonographers; <strong>of</strong> course, I wish they were<br />

not injured.<br />

We need to become ambassadors and be willing<br />

to hold career fairs and approach local schools—<br />

especially the science or biology teachers—and <strong>of</strong>fer<br />

to teach a class for them and tell the students<br />

about the rewarding side <strong>of</strong> sonography. Yes, that<br />

means some fetal videos: not for entertainment but<br />

for recruitment!<br />

We need to get funding for education. I am on a<br />

committee on manpower for the Washington State<br />

Hospital Association, and I am the only nonnurse<br />

and the only college representative on the committee<br />

(except when my coworker Ann Polin and I attend<br />

together). I have learned a lot from attending<br />

these meetings and watching how nurses get funds<br />

for what they need. They approach things very differently<br />

than the rest <strong>of</strong> us. To start with, they do<br />

not talk about how hard they are working or how<br />

many patients they have cared for that month or last<br />

year. They talk about the ones who could not be<br />

cared for because there were no nurses to staff the<br />

floor and the amount <strong>of</strong> revenue the hospital lost<br />

because <strong>of</strong> this (calculated from an average patient<br />

day and the money generated by that patient in<br />

tests, etc.). So they are talking about lost revenue,


268 JOURNAL OF DIAGNOSTIC MEDICAL SONOGRAPHY July/August 2003 VOL. 19, NO. 4<br />

not revenue that is already in the bank! This is a lesson<br />

we need to learn, and this is data we need to<br />

start collecting. How many times does the receptionist<br />

say, “We can do your sonogram next week<br />

or the week after,” and the nurse or doctor’s <strong>of</strong>fice<br />

hangs up and calls someone else? How many<br />

sonographers are working overtime and giving up<br />

their lunch hours to accommodate add-on patients<br />

at the expense <strong>of</strong> their own health? We may need to<br />

create a crisis to solve a crisis. We need to speak<br />

more positively about our field. I know it is hard<br />

when we are so busy and understaffed, but we cannot<br />

recruit on a negative campaign; no one is interested<br />

in joining a pr<strong>of</strong>ession <strong>of</strong> complainers or<br />

because they feel sorry for you. We have to sell the<br />

pr<strong>of</strong>ession as an upbeat, happy, and rewarding<br />

field.<br />

Joan Baker, MSR, RDMS, RCDS, FSDMS<br />

Bellevue, Washington<br />

I believe the shortage in sonography has been<br />

created by the improvements in sonographic technology,<br />

the need for competence (in correlating<br />

clinical data with presenting symptoms and the<br />

sonographic findings), and the necessarily stringent<br />

guidelines set by the accrediting bodies. Let<br />

me elaborate.<br />

As technology improves (e.g., higher frequency<br />

transducers, allowing visualization <strong>of</strong> more superficial<br />

structures, better penetration capabilities, and<br />

faster diagnosis), more exams are being requested<br />

<strong>of</strong> the sonography department. Musculoskeletal departments<br />

are sending sports injuries such as Achilles<br />

tendon tears, rotator cuff injuries, and others.<br />

We are better at looking for and assisting in the removal<br />

<strong>of</strong> foreign bodies. Pediatric applications,<br />

such as pyloric stenosis, hip dysplasia, and tethered<br />

spine, are on the rise, as well as imaging <strong>of</strong> the neonatal<br />

head. Vascular imaging is also on the rise. Improved<br />

equipment for the detection <strong>of</strong> peripheral<br />

vascular disease and the high sensitivity for carotid<br />

disease and venous thrombosis brings more and<br />

more patients to sonography. In years past, the<br />

angiography department got many <strong>of</strong> these exams.<br />

With all <strong>of</strong> these increases in the technology and<br />

uses <strong>of</strong> sonography comes the need for education.<br />

It becomes a tiresome task to choose what we<br />

should and should not teach in the program, not to<br />

mention coverage in the medical community while<br />

sonographers are being taught. Younger radiologists<br />

are entering practice with a better understanding<br />

and appreciation for sonographic imaging.<br />

They know it is inexpensive, mobile, and reliable.<br />

They are willing to perform invasive procedures<br />

with ultrasound guidance instead <strong>of</strong> CT, MRI, special<br />

procedures, or—for surgeons—surgery.<br />

Competence is a very critical element.<br />

<strong>Sonographer</strong>s are the first to image and therefore<br />

see what is afflicting patients who have disease.<br />

The ability to correlate knowledge <strong>of</strong> clinical findings<br />

(labs and other diagnostic exams), presenting<br />

symptoms, and sonographic findings requires great<br />

skill. All sonographers need to possess the ability<br />

to put the whole picture together. We are dealing<br />

with real lives. Empathy, understanding, patience,<br />

and other “s<strong>of</strong>t skills” need to be part <strong>of</strong> the<br />

sonographer’s makeup. Not everyone can be taught<br />

these skills. I could go on and on, but you get the<br />

picture.<br />

The accrediting body (JRC-DMS) has set criteria<br />

for approved learning. The lack <strong>of</strong> schools and/<br />

or students entering the field may well be due to the<br />

guidelines we, in education, must follow. I am not<br />

saying they are unreasonable, but they do limit the<br />

possibilities <strong>of</strong> moving greater numbers through<br />

the educational process. For example, students<br />

must complete a clinical internship to graduate<br />

from their programs. Clinical sites are required to<br />

do a specific number <strong>of</strong> exams per year, and <strong>of</strong><br />

those exams, a specific number must be abdomen,<br />

OB-GYN, and so on, if they are to qualify. In large<br />

cities, finding clinical sites that meet this criterion<br />

is not terribly difficult, but in smaller cities such as<br />

ours, it is most difficult. We have sites throughout<br />

Wisconsin and Minnesota. In past years, we have<br />

had to go to Michigan, Indiana, South Dakota,<br />

Kansas, and even to Montana. This coming year,<br />

we will add Iowa to that list. Without this clinical<br />

education, student interns would not survive in the<br />

workplace, so it is necessary.<br />

We at Chippewa Valley Technical College really<br />

struggle with how to increase numbers coming


into and graduating from the program. We are well<br />

aware <strong>of</strong> the shortage in the United States. I get<br />

calls almost daily, asking when we will be graduating<br />

students and asking if I know anyone who is<br />

available for hire. It is a true dilemma. I just wish I<br />

had an answer.<br />

Tina Salava, RT(R), RDMS, RVT<br />

Eau Claire, Wisconsin<br />

Currently, there is a nationwide shortage <strong>of</strong><br />

qualified (ARDMS-registered) sonographers. As is<br />

the case with many workforces, the job market for<br />

sonographers is cyclical. Due to the increased use<br />

<strong>of</strong> sonograms, this is the worst shortage ever.<br />

<strong>Sonography</strong> has historically suffered from an identity<br />

problem. It was not until the fall <strong>of</strong> 2001 that<br />

the Department <strong>of</strong> Labor recognized sonography as<br />

an occupation. If career counselors’ list <strong>of</strong> health<br />

care occupations and the published statistics <strong>of</strong> projected<br />

job shortages do not include sonography,<br />

how will people know about the field? We traditionally<br />

do not hear children saying, “When I grow<br />

up I want to be a sonographer.” Most people with<br />

whom I come into contact have entered the field as<br />

a second or third career. They want to help people<br />

and want to have a stable job with a salary on which<br />

they can support themselves. In the 1990s, the big<br />

career hype was in computers and the “dot.com”<br />

companies. Health care was not considered to be on<br />

the cutting edge as the place to work or where you<br />

could make a six-figure salary. We all heard the<br />

stories about young people working for dot.coms<br />

who were making huge salaries and planning to retire<br />

in their 30s with their stock options. As we now<br />

know, not too many <strong>of</strong> them ever made those millions.<br />

Scanning is an acquired skill that cannot be<br />

learned overnight or by reading a book. The clinical<br />

aspect <strong>of</strong> sonography education takes time, and<br />

many people have families to support while they<br />

are going to school and cannot afford not to work.<br />

This further dissuades people from entering the<br />

field. We cannot afford to lower the standards and<br />

have people working without at least one year <strong>of</strong><br />

supervised clinical education.<br />

SONOGRAPHER SHORTAGES / Craig 269<br />

Hospitals, like every other business, have been<br />

looking at ways to lower their costs. During past<br />

shortages, hospitals paid a stipend to have students<br />

rotate to their facilities. It may be time, once more,<br />

for hospitals to make an investment in education. If<br />

there is a local CAAHEP program, why not <strong>of</strong>fer to<br />

take a student? It is a great way to have first choice<br />

<strong>of</strong> the graduates, and it helps with filling future<br />

openings. Hospitals can sponsor a student by paying<br />

for all or part <strong>of</strong> that student’s education and<br />

have him or her repay the facility by signing a contract<br />

to work there upon graduation. Another option<br />

is by initiating departmental education and<br />

upgrade programs. Offering an employee the opportunity<br />

to upgrade by sending him or her to a<br />

CAAHEP-accredited program to learn sonography<br />

has great appeal. It would be valuable to have the<br />

employee take as many courses as possible before<br />

leaving for the clinical component portion <strong>of</strong> the<br />

program; some programs may even <strong>of</strong>fer their<br />

courses online. The student will have to relocate for<br />

the clinical aspect <strong>of</strong> the program, but when he or<br />

she returns to the hospital, that person will bring<br />

back a wealth <strong>of</strong> knowledge, protocols from other<br />

facilities, and a host <strong>of</strong> new and different techniques.<br />

The institutional benefits would far outweigh<br />

the initial costs by increasing the quality and<br />

quantity <strong>of</strong> sonography examinations performed. A<br />

lasting benefit to having registered sonographers in<br />

your institution may be realized when it is eligible<br />

to become a clinical site and mentor future<br />

sonographers.<br />

Kerry Weinberg, MPA, RT, RDMS, RDCS<br />

New York, New York<br />

The shortage <strong>of</strong> sonographers is due to the number<br />

<strong>of</strong> formal educational programs available. We<br />

cannot expect the current number <strong>of</strong> programs to<br />

produce enough sonographers to fill the current<br />

need. Even with the insufficient number <strong>of</strong> programs<br />

that are operating, some are limited to small<br />

class sizes because <strong>of</strong> clinical space. Also, in the<br />

past five years, the length <strong>of</strong> programs has increased.<br />

This is not a bad thing, but it does mean<br />

that we see fewer graduates in a year’s time.


270 JOURNAL OF DIAGNOSTIC MEDICAL SONOGRAPHY July/August 2003 VOL. 19, NO. 4<br />

I believe that we are at a stage right now to know<br />

that the answer to part <strong>of</strong> the shortage lies within<br />

the educators <strong>of</strong> our pr<strong>of</strong>ession. We have to become<br />

innovators on how we can deliver<br />

sonography education. We have to try new ways. I<br />

am not talking about lowering our standards; if<br />

anything, let us raise them, but let us find new<br />

ways. I believe that distance learning is the key.<br />

We have got to make formal education more<br />

available. We have got to tear down the classroom<br />

walls and take education to the student. The technology<br />

is there; we just have to apply it. As educators,<br />

we are always telling our students to think.<br />

Now it is time for us to think. No more blaming the<br />

ARDMS or any other organization. This is not their<br />

responsibility. This is ours, and we have to make<br />

our move so that they can make their move.<br />

First, we have to understand what distance education<br />

is or, what I also like to say, what it is not.<br />

For the past five years, I have been working on how<br />

we can deliver sonography education to students at<br />

a distance. I do not mind telling you that it was<br />

rough and questionable in the beginning. However,<br />

each year has taught me new things. I have found<br />

new technology and have built bridges between<br />

myself and the distant student. I am at a point now<br />

that I believe not only that it will work but also that<br />

distance education can do things that an on-campus<br />

program cannot <strong>of</strong>fer. I do not want to keep my experiences<br />

to myself. I am ready to share them with<br />

anyone who wants to listen. Just call me.<br />

Joe Rothgeb, RT, RDMS, RVT<br />

West Point, Missouri<br />

The shortage was created by multiple situations.<br />

These situations include but are not limited to the<br />

following:<br />

1. the reliability and cost <strong>of</strong> the sonography<br />

examination provides a rationale for why more<br />

examinations are being requested;<br />

2. more facilities have become providers <strong>of</strong><br />

sonography examinations;<br />

3. the types <strong>of</strong> examinations available have<br />

expanded, such as the growth in breast<br />

sonography and fetal echocardiography;<br />

4. educational programs striving to provide<br />

excellent clinical learning environments cannot<br />

expand enrollment due to a limited number <strong>of</strong><br />

affiliate clinical settings and the limited number<br />

<strong>of</strong> sonographers willing to have students in a<br />

department;<br />

5. sonographers are leaving clinical practice to<br />

accept positions as educators, supervisors,<br />

managers, application specialists, and so forth;<br />

and<br />

6. a number <strong>of</strong> sonographers are eligible for<br />

retirement.<br />

To meet the demand, the number <strong>of</strong> programs<br />

needs to increase and/or programs need to increase<br />

enrollment. Increasing enrollment will require a<br />

commitment by sonographers to invest their time<br />

and talent to provide clinical practice skills. When<br />

looking for additional clinical facilities, one<br />

response received <strong>of</strong>ten is that sonographers are<br />

being asked to do so much now that it is unfair to<br />

ask them to add the additional responsibilities <strong>of</strong><br />

teaching and supervising a student.<br />

COMMENTARY<br />

Diane Kawamura, PHD, RT(R), RDMS<br />

Ogden, Utah<br />

For quite some time, I have been hearing<br />

disturbing comments about our field. They<br />

correlate unpleasantly well with today’s topic.<br />

Here are some examples:<br />

We expect you to complete a patient<br />

examination every 30 minutes, regardless <strong>of</strong><br />

the type <strong>of</strong> examination. That also includes all<br />

<strong>of</strong> the pre- and postexam paperwork.<br />

We have been advertising for an RDCS for a<br />

year now with no luck. Unfortunately,<br />

because we grant a bachelor <strong>of</strong> science in<br />

diagnostic medical sonography (DMS), the<br />

faculty all have to have a BS or higher.<br />

My supervisor just told me that he couldn’t<br />

excuse me from taking call, even with my


doctor’s statement, because if he did it for me<br />

he would have to do it for everyone!<br />

I heard that the waiting period to get into the XYZ<br />

DMS program is four or five years! Some <strong>of</strong><br />

my classmates are switching majors because<br />

<strong>of</strong> it. I don’t think I can wait that long just to<br />

become a sonographer.<br />

We are so backed up with patient exams that our<br />

supervisor has instructed us to return to the<br />

department after we clock out to finish out the<br />

scheduled exams. He says there will be no<br />

overtime because the hospital has told him he<br />

has to cut costs. When I complained that it<br />

didn’t sound legal to do so, he suggested that I<br />

could find another job if I wasn’t willing to be<br />

a “team” player and that it would be<br />

inadvisable to use him as a reference!<br />

If a student is on the advanced placement list<br />

(has medical background), we will be able to<br />

consider him or her for enrollment in 2004;<br />

otherwise, that student will have to enroll in<br />

the generic program (has no medical<br />

background) in 2010.<br />

Our administration has authorized hiring recent<br />

graduates <strong>of</strong> a nonaccredited school to fill our<br />

songrapher vacancies. He says one <strong>of</strong> the<br />

registered sonographers should cover for<br />

them and sign our names as the performing<br />

sonographer on any <strong>of</strong> their studies that might<br />

be questioned for reimbursement.<br />

We have no shortage here. We’re overloaded<br />

with students, what with all the schools<br />

churning them out at the rate <strong>of</strong> at least 50 per<br />

year each! Of course, the colleges only turn<br />

out 20 or so per year . . . they’re the accredited<br />

schools.<br />

SONOGRAPHER SHORTAGES / Craig 271<br />

It is apparent that we are all in a “Catch-22”<br />

situation together. It is long past time to collectively<br />

ask ourselves where we want our field to be in the<br />

next five to ten years and to communicate this to<br />

our national organizations. Guided by this input,<br />

our elected leaders need to develop one or more<br />

plans specifically designed to get us where we want<br />

to be.<br />

The rank-and-file sonographers (1) must have<br />

an active say in the future <strong>of</strong> our field, (2) be kept<br />

up to date with what their organizations’ governing<br />

boards recommend, and (3) have the opportunity to<br />

approve and vote their choices. The information<br />

gathered and presented by these governing boards<br />

must include realistic projections <strong>of</strong> what it will<br />

take in terms <strong>of</strong> time, money, personnel, and service<br />

to enable the field <strong>of</strong> sonography and each <strong>of</strong><br />

us to reach our stated goals.<br />

Given this opportunity, each <strong>of</strong> us must decide<br />

whether we want to be part <strong>of</strong> the solution or part <strong>of</strong><br />

the problem. No matter where you are practicing,<br />

no matter how secure your job is, this issue ultimately<br />

will affect you. It will keep affecting you<br />

until we come together in the spirit <strong>of</strong> cooperative<br />

perseverance to correct the deficiencies that now<br />

exist and threaten our pr<strong>of</strong>essional survival.<br />

Correspondence: Marveen Craig, 11510 North<br />

Charoleau Drive, Tucson, AZ 85737. E-mail:<br />

cramar25@earthlink.net.

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