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building a STRONGER foundation - Cemex

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Geographic Segment<br />

89<br />

Variations in<br />

Local<br />

Currency(1)<br />

Approximate<br />

Currency<br />

Fluctuations,<br />

Net of<br />

Inflation<br />

Effects<br />

Variations<br />

in Mexican<br />

Operating Income For<br />

the Year Ended<br />

December 31,<br />

Pesos 2009 2010<br />

(in millions of Pesos)<br />

North America<br />

Mexico .............................................................................................. -11% — -11% Ps13,965 Ps12,380<br />

United States(2)(3)............................................................................ -40% +17% -23% (7,290) (8,990)<br />

Europe<br />

Spain ................................................................................................. -33% -8% -41% 1,667 984<br />

United Kingdom................................................................................ +31% -22% +9% (859) (780)<br />

Germany............................................................................................ -67% -29% -96% 658 26<br />

France................................................................................................ -66% -6% -72% 786 221<br />

Rest of Europe(4).............................................................................. -46% -13% -59% 976 399<br />

South/Central America and the Caribbean<br />

Colombia........................................................................................... -23% +6% -17% 2,672 2,226<br />

Rest of South/Central America and the Caribbean(5)....................... -16% -4% -20% 2,784 2,222<br />

Africa and Middle East<br />

Egypt................................................................................................. +34% -14% +20% 3,465 4,146<br />

Rest of Africa and the Middle East(6) .............................................. -70% -3% -73% 830 228<br />

Asia<br />

Philippines ........................................................................................ -6% -3% -9% 996 909<br />

Rest of Asia(7) .................................................................................. -33% +5% -28% 102 73<br />

Others(8) ........................................................................................... +31% +4% +35% (4,912) (3,201)<br />

Operating income.............................................................................. -32% Ps15,840 Ps10,843<br />

N/A = Not Applicable<br />

(1) For purposes of a geographic segment consisting of a region, the net sales and operating income data in local currency terms for<br />

each individual country within the region are first translated into Dollar terms at the exchange rates in effect as of the end of the<br />

reporting period. Variations for a region represent the weighted average change in Dollar terms based on net sales and operating<br />

income for the region.<br />

(2) On June 15, 2009, we sold three quarries (located in Nebraska, Wyoming and Utah) and our 49% joint venture interest in the<br />

operations of a quarry located in Granite Canyon, Wyoming.<br />

(3) On August 27, 2010, we sold seven aggregates quarries, three resale aggregate distribution centers and one concrete block<br />

manufacturing facility all located in Kentucky.<br />

(4) Our Rest of Europe segment includes our operations in Croatia, Poland, Latvia, the Czech Republic, Ireland, Austria, Hungary,<br />

Finland, Norway and Sweden, as well as our other European assets.<br />

(5) Our Rest of South/Central America and the Caribbean segment includes our operations in Costa Rica, Panama, the Dominican<br />

Republic, Nicaragua, Puerto Rico, Jamaica and Argentina and our trading activities in the Caribbean.<br />

(6) Our Rest of Africa and the Middle East segment includes our operations in the UAE and Israel.<br />

(7) Our Rest of Asia segment includes our operations in Malaysia, Thailand, Bangladesh, China and other assets in the Asian<br />

region.<br />

(8) Our Others segment includes our worldwide maritime trade operations, our information solutions company and other minor<br />

subsidiaries.<br />

Net sales. Our consolidated net sales decreased approximately 10%, from approximately Ps197.8 billion in 2009 to Ps178.2<br />

billion in 2010. The decrease in net sales was primarily attributable to lower volumes and prices in our main markets. The<br />

infrastructure and residential sectors continue to be the main drivers of demand in most of our markets.

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