building a STRONGER foundation - Cemex

Year Ended December 31, 2010 Compared to Year Ended December 31, 2009
Summarized in the table below are the percentage (%) increases (+) and decreases (-) for the year ended December 31, 2010
compared to the year ended December 31, 2009 in our domestic cement and ready-mix concrete sales volumes as well as export sales
volumes of cement and domestic cement and ready-mix concrete average prices for each of our geographic segments.
The financial information in the table below does not include volume and price data of our operations in Australia which were
sold on October 1, 2009.
Geographic Segment Cement
87
Domestic Sales
Volumes
Export Sales
Volumes
Ready-Mix
Concrete Cement Cement
Average Domestic Prices in
Local Currency(1)
Ready-Mix
Concrete
North America
Mexico .......................................................................................... -4% -4% +6% Flat +3%
United States(2)(3) ........................................................................ Flat -7% — -8% -11%
Europe ...........................................................................................
Spain.............................................................................................. -22% -20% +80% -7% -9%
United Kingdom............................................................................ +1% -3% — -4% -3%
Germany........................................................................................ -2% -10% — -1% -1%
France............................................................................................ N/A +1% — N/A -1%
Rest of Europe(4) .......................................................................... -3% -7% — -1% -2%
South/Central America and the Caribbean
Colombia....................................................................................... +5% +1% 100% -6% -8%
Rest of South/Central America and the Caribbean(5) ................... -8% -5% — +3% -5%
Africa and the Middle East
Egypt ............................................................................................. +2% +11% — +5% -3%
Rest of Africa and the Middle East(6)........................................... -35% -6% — -29% -7%
Asia
Philippines..................................................................................... +8% — -55% +2% —
Rest of Asia(7) .............................................................................. +13% -2% — +1% +7%
N/A = Not Applicable
(1) Represents the average change in domestic cement and ready-mix concrete prices in local currency terms. For purposes of a
geographic segment consisting of a region, the average prices in local currency terms for each individual country within the
region are first translated into Dollar terms (except for the Rest of Europe region, which is translated first into Euros) at the
exchange rates in effect as of the end of the reporting period. Variations for a region represent the weighted average change of
prices in Dollar terms (except for the Rest of Europe region, which represent the weighted average change of prices in Euros)
based on total sales volumes in the region.
(2) On June 15, 2009, we sold three quarries (located in Nebraska, Wyoming and Utah) and our 49% joint venture interest in the
operations of a quarry located in Granite Canyon, Wyoming.
(3) On August 27, 2010, we sold seven aggregates quarries, three resale aggregate distribution centers and one concrete block
manufacturing facility all located in Kentucky.
(4) Our Rest of Europe segment includes our operations in Croatia, Poland, Latvia, the Czech Republic, Ireland, Austria, Hungary,
Finland, Norway and Sweden, as well as our other European assets.
(5) Our Rest of South/Central America and the Caribbean segment includes our operations in Costa Rica, Panama, the Dominican
Republic, Nicaragua, Puerto Rico, Jamaica and Argentina and our trading activities in the Caribbean.
(6) Our Rest of Africa and the Middle East segment includes our operations in the UAE and Israel.
(7) Our Rest of Asia segment includes our operations in Malaysia, Thailand, Bangladesh, China and other assets in the Asia region.
On a consolidated basis, our cement sales volumes increased approximately 1%, from 65.1 million tons in 2009 to 65.6 million
tons in 2010, and our ready-mix concrete sales volumes decreased approximately 5%, from 54 million cubic meters in 2009 to
51 million cubic meters in 2010. Our net sales decreased approximately 10%, from Ps197.8 billion in 2009 to Ps178.2 billion in 2010,
and our operating income decreased approximately 32%, from Ps15.8 billion in 2009 to Ps10.8 billion in 2010.