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building a STRONGER foundation - Cemex

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On December 26, 2008, we sold our Canary Islands operations (consisting of cement and ready-mix concrete assets in Tenerife<br />

and our 50% equity interest in two joint-ventures, Cementos Especiales de las Islas, S.A. (CEISA) and Inprocoi, S.L.) to several<br />

Spanish subsidiaries of Cimpor Cimentos de Portugal SGPS, S.A. for €162 million (approximately U.S.$227 million).<br />

The Cement Industry in Spain. According to our latest estimates, in 2010, investment in construction sector in Spain fell by<br />

about 12% when compared to 2009, primarily as a result of a severe correction in the housing sector, which fell by about 16%.<br />

According to the latest estimates from the Asociación de Fabricantes de Cemento de España, or OFICEMEN, the Spanish cement<br />

trade organization, cement consumption in Spain in 2010 decreased 15% compared to 2009.<br />

During the past several years, the level of cement imports into Spain has been influenced by the strength of domestic demand<br />

and fluctuations in the value of the Euro against other currencies. According to OFICEMEN, cement imports increased 9.5% in 2006<br />

and decreased 10.5% in 2007, 40% in 2008, 62% in 2009 and 17% in 2010. Clinker imports have been significant, with increases of<br />

19.7% in 2006 and 26.8% in 2007, but experienced a sharp decline of 46% in 2008, 60% in 2009 and 36% in 2010. Imports primarily<br />

have had an impact on coastal zones, since transportation costs make it less profitable to sell imported cement in inland markets.<br />

Spain has traditionally been one of the leading exporters of cement in the world, exporting up to 13 million tons per year. In<br />

recent years, Spanish cement and clinker export volumes have fluctuated, reflecting the rapid changes of demand in the Mediterranean<br />

basin as well as the strength of the Euro and the changes in the domestic market. According to OFICEMEN, these export volumes<br />

decreased 22% in 2006 and 3% in 2007, increased 102% in 2008, 22% in 2009 and 33% in 2010.<br />

Competition. According to our estimates, as of December 31, 2010, we were one of the five largest multinational producers of<br />

clinker and cement in Spain. Competition in the ready-mix concrete industry is intense in large urban areas. The overall high degree of<br />

competition in the Spanish ready-mix concrete industry is reflected in the multitude of offerings from a large number of concrete<br />

suppliers. We have focused on developing value added products and attempting to differentiate ourselves in the marketplace. The<br />

distribution of ready-mix concrete remains a key component of CEMEX España’s business strategy.<br />

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