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building a STRONGER foundation - Cemex

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Strengthen our capital structure and regain our financial flexibility<br />

In light of the current global economic environment and our substantial amount of indebtedness, we have been focusing, and<br />

expect to continue to focus, on strengthening our capital structure and regaining financial flexibility through reducing our debt,<br />

improving cash flow generation and extending maturities. This ongoing effort has included the following key strategic initiatives:<br />

Global Refinancing. On August 14, 2009, we entered into the Financing Agreement. The Financing Agreement extended the<br />

maturities of approximately U.S.$15.1 billion in syndicated and bilateral bank facilities and private placement obligations and<br />

provides for a semi-annual amortization schedule, with a final maturity of approximately U.S.$6.8 billion on February 14, 2014. We<br />

have since then successfully completed several capital markets transactions, including: (i) in September 2009, the sale of a total of<br />

1,495 million CPOs, directly or in the form of ADSs in a global offering for approximately U.S.$1.8 billion in net proceeds, (ii) in<br />

December 2009, the issuance of approximately Ps4.1 billion (approximately U.S.$315 million) in mandatory convertible securities, or<br />

the Mandatory Convertible Securities, in exchange for CBs, (iii) in December 2009 and January 2010, the issuance by CEMEX<br />

Finance LLC of U.S.$1,750 million aggregate principal amount of its 9.50% Senior Secured Notes due 2016 and €350 million<br />

aggregate principal amount of its 9.625% Senior Secured Notes due 2017, or together, the December 2009 Notes, (iv) in March 2010,<br />

the issuance of U.S.$715 million of our 4.875% Convertible Subordinated Notes due 2015, or the 2010 Optional Convertible<br />

Subordinated Notes, (v) in May 2010, the issuance by CEMEX España, acting through its Luxembourg branch, of U.S.$1,067,665,000<br />

aggregate principal amount of its 9.25% Senior Secured Notes due 2020 and €115,346,000 aggregate principal amount of its 8.875%<br />

Senior Secured Notes due 2017, or together, the May 2010 Notes, in exchange for a majority in principal amount of our then<br />

outstanding perpetual debentures pursuant to an exchange offer, or the 2010 Exchange Offer, (vi) in January 2011, the issuance of<br />

U.S.$1.0 billion of the January 2011 Notes, (vii) in March 2011, the 2011 Private Exchange, (viii) in March 2011, the issuance of<br />

U.S.$977.5 million aggregate principal amount of 3.25% Convertible Subordinated Notes due 2016 and U.S.$690 million aggregate<br />

principal amount of 3.75% Convertible Subordinated Notes due 2018 and (ix) in April 2011, the issuance of U.S.$800 million<br />

aggregate principal amount of the April 2011 Notes. As of December 31, 2010, after giving pro forma effect to (1) the issuance of the<br />

January 2011 Notes, the 2011 Optional Convertible Subordinated Notes and the April 2011 Notes, (2) the 2011 Prepayments and<br />

(3) the 2011 Private Exchange, the weighted average life of our indebtedness was 4.6 years and we had reduced indebtedness under<br />

the Financing Agreement by approximately U.S.$7.5 billion. We believe that our financial profile and resulting amortization schedule<br />

will enable us to operate in the normal course of business and take advantage of a potential upturn in the business cycle in our core<br />

markets. In addition, we expect that our financial profile will allow us to conduct our planned asset divestitures under better terms and<br />

conditions.<br />

Asset Divestitures. We have continued a process to divest assets in order to reduce our debt and streamline operations, taking<br />

into account our cash liquidity needs and prevailing economic conditions and their impact on the value of the asset or business unit<br />

being divested. In addition to the October 1, 2009 sale of our operations in Australia for approximately $2.02 billion Australian<br />

Dollars (approximately U.S.$1.7 billion), we sold our operations in the Canary Islands and Italy for approximately €310 million<br />

(U.S.$437 million) in 2008, and on June 15, 2009, we sold three quarries (located in Nebraska, Wyoming and Utah) and our 49% joint<br />

venture interest in the operations of a quarry located in Granite Canyon, Wyoming, to Martin Marietta Materials, Inc. for<br />

approximately U.S.$65 million. On August 27, 2010, we completed the sale of seven aggregates quarries, three resale aggregates<br />

distribution centers and one concrete block manufacturing facility in Kentucky to Bluegrass Materials Company, LLC for<br />

approximately U.S.$88 million, which were used to reduce our outstanding debt and to enhance our liquidity position, and were sold<br />

at a loss of U.S.$38 million. These assets were acquired by CEMEX in 2007 as part of the acquisition of Rinker. We considered these<br />

facilities and properties to be non-core assets for our integrated cement, concrete, aggregates and <strong>building</strong> materials operations<br />

throughout the United States.<br />

Global Cost-Reduction Program. In response to decreased demand in most of our markets as a result of the global economic<br />

recession, in 2008 we identified and began implementing a global cost-reduction program intended to reduce our annual cost structure<br />

to a level consistent with the decline in demand for our products. During 2009, we completed the implementation of the initial stage of<br />

our global cost-reduction program, resulting in approximately U.S.$900 million of estimated annual cost savings. We estimate that<br />

approximately 60% of these cost-reduction savings are sustainable in the long-term; the remainder is short-term cost savings resulting<br />

from the scaling down of our operations in response to reduced demand for our products in the construction industry. Our global costreduction<br />

program encompasses different undertakings, including headcount reductions, capacity closures across the cement value<br />

chain and a general reduction in global operating expenses. During 2010, we continued with our cost-reduction initiatives and<br />

achieved an additional U.S.$150 million in annual cost savings. In addition, we are currently implementing additional initiatives<br />

intended to improve our operating results by approximately U.S.$250 million during 2011. During the first half of 2011, CEMEX<br />

launched a company-wide program aimed at enhancing competitiveness, providing a more agile and flexible organizational structure<br />

and supporting an increased focus on the company’s markets and customers. CEMEX is targeting to generate approximately U.S.$400<br />

million in annualized cost savings intended to improve our operating results by the end of 2012 through the implementation of this<br />

program, which contemplates an improvement in underperforming operations, a reduction in SG&A costs and the optimization of the<br />

company’s organizational structure.<br />

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