building a STRONGER foundation - Cemex

Geographic Breakdown of Our 2010 Net Sales
The following chart indicates the geographic breakdown of our net sales, before eliminations resulting from consolidation, for
the year ended December 31, 2010:
For a description of a breakdown of total revenues by geographic markets for each of the years ended December 31, 2008, 2009
and 2010, please see “Item 5 — Operating and Financial Review and Prospects.”
Our Business Strategy
We seek to continue to strengthen our global leadership by growing profitably through our integrated positions along the cement
value chain and maximizing our overall performance by employing the following strategies:
Focus on our core business of cement, ready-mix concrete and aggregates
We plan to continue focusing on our core businesses, the production and sale of cement, ready-mix concrete and aggregates, and
the vertical integration of these businesses, leveraging our global presence and extensive operations worldwide. We believe that
managing our cement, ready-mix concrete and aggregates operations as an integrated business allows us to capture a greater portion of
the cement value chain, as our established presence in ready-mix concrete secures a distribution channel for our cement products.
Moreover, we believe that vertical integration brings us closer to the end consumer. We believe that this strategic focus has
historically enabled us to grow our existing businesses and expand our operations internationally, particularly in high-growth markets
and higher-margin products. In less than 20 years, we have evolved from primarily a Mexican cement producer to a global building
materials company with a diversified product portfolio across a balanced mix of developed and emerging economies.
We intend to continue focusing on our most promising, structurally attractive markets with considerable infrastructure needs and
housing requirements, where we have substantial market share and benefit from competitive advantages. Despite the current economic
and political turmoil, we believe that some of our principal markets (particularly the United States, Mexico, Colombia, Central
America, Eastern Europe, Egypt and the Philippines) are poised for economic growth, as significant investments are made in
infrastructure, notably by the economic stimulus programs that have been announced by governments in these markets.
We are focused on managing costs and maintaining profitability in the current economic environment, and we believe that we
are well-positioned to benefit when the construction cycle recovers. A combination of continued government stimulus spending and
renewed focus on infrastructure investment in many of our markets, along with some recovery for housing and for non-residential
construction sectors, could translate into substantial growth in demand for our products.
We will continue to analyze our current portfolio and monitor opportunities for asset divestitures, as evidenced by the disposals
we have made in the last few years in the U.S., Spain, Italy and Australia.
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