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building a STRONGER foundation - Cemex

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Net sales by product and geographic segment – continued.<br />

CEMEX, S.A.B. DE C.V. AND SUBSIDIARIES<br />

Notes to the Consolidated Financial Statements – (Continued)<br />

As of December 31, 2010, 2009 and 2008<br />

(Millions of Mexican pesos)<br />

2008 Cement Concrete Aggregates Others Eliminations Net sales<br />

North America<br />

Mexico ......................................................... Ps 28,666 13,017 1,355 7,597 (8,999) 41,636<br />

United States................................................ 17,429 19,601 11,379 17,258 (13,650) 52,017<br />

Europe<br />

Spain ........................................................... 11,900 5,267 1,224 3,526 (4,730) 17,187<br />

United Kingdom........................................... 3,773 7,427 6,574 8,208 (6,757) 19,225<br />

Germany ...................................................... 5,275 6,783 3,525 4,089 (4,698) 14,974<br />

France .......................................................... – 11,632 3,588 815 (1,769) 14,266<br />

Rest of Europe 1 ........................................... 8,947 8,709 2,702 1,579 (3,016) 18,921<br />

Central and South America and the Caribbean<br />

Venezuela..................................................... 3,046 1,398 204 106 (468) 4,286<br />

Colombia...................................................... 4,656 2,340 450 1,159 (1,941) 6,664<br />

Rest of Central and South America and<br />

the Caribbean 2 ......................................... 10,518 3,234 249 810 (3,346) 11,465<br />

Africa and Middle East<br />

Egypt............................................................ 4,728 485 39 80 (114) 5,218<br />

Rest of Africa and Middle East 3 ..................<br />

Asia<br />

– 5,449 799 1,263 (661) 6,850<br />

Philippines ................................................... 2,919 – – 9 (88) 2,840<br />

Rest of Asia 4 ............................................... 791 1,533 166 229 (154) 2,565<br />

Others 5 .................................................................. – – – 12,356 (4,805) 7,551<br />

Total ....................................................................... Ps 102,648 86,875 32,254 59,084 (55,196) 225,665<br />

Footnotes to the geographic segment tables presented above:<br />

1 For the reported periods, the segment “Rest of Europe” refers primarily to operations in Ireland, the Czech Republic, Austria, Poland, Croatia, Hungary and<br />

Latvia.<br />

2 For the reported periods, the segment “Rest of Central and South America and the Caribbean” includes CEMEX’s operations in Costa Rica, Panama, Puerto<br />

Rico, the Dominican Republic, Nicaragua, other countries in the Caribbean, Guatemala, and small ready-mix concrete operations in Jamaica and Argentina.<br />

As mentioned in note 11A, in August 2008, the Government of Venezuela nationalized CEMEX’s operations in that country; therefore, operations reported in<br />

2008 refer to the seven-month period ended July 31, 2008.<br />

3 The segment “Rest of Africa and Middle East” includes the operations in the United Arab Emirates and Israel.<br />

4 For the reported periods, the segment “Rest of Asia” includes the operations in Thailand, Bangladesh, China and Malaysia.<br />

5 This segment refers to: 1) cement trade maritime operations, 2) the subsidiary involved in the development of information technology solutions (Neoris,<br />

N.V.), 3) the Parent Company and other corporate entities, and 4) other minor subsidiaries with different lines of business.<br />

F-24

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