building a STRONGER foundation - Cemex

ended December 31, 2010, Africa and the Middle East represented approximately 8% of our total net sales in Peso terms, before
eliminations resulting from consolidation. Our average domestic sales price of cement from our operations Africa and Middle East
increased approximately 2% in Dollar terms in 2010, and the average price of ready-mix concrete decreased approximately 7% in
Dollar terms over the same period. For the year ended December 31, 2010, cement represented approximately 52%, ready-mix
concrete approximately 33% and our other businesses approximately 15% of net sales for our operations in Africa and Middle East
before intra-sector eliminations within the segment and before eliminations from consolidation, as applicable.
Our domestic cement sales volumes for our operations in Egypt increased approximately 2% in 2010 compared to 2009, and
Egyptian ready-mix concrete sales volumes increased approximately 11% during the same period. The increases in volume resulted
primarily from the positive trend in the informal residential sector during the year, which led to higher sales volumes of building
materials, partially offset by reduced government spending in the infrastructure sector. For the year ended December 31, 2010, Egypt
represented approximately 5% of our total net sales in Peso terms, before eliminations resulting from consolidation. The average
domestic sales price of cement increased approximately 5% in Egyptian pound terms in 2010 compared to 2009, and ready-mix
concrete sales prices decreased approximately 3% in Egyptian pound terms. During 2010, our operations in Egypt did not export any
cement as production was only directed to meet increased domestic demand. As a result of the increases in domestic cement and
ready-mix concrete sales volumes and domestic cement average sales price, net sales of our operations in Egypt, in Egyptian pound
terms, increased approximately 9% in 2010 compared to 2009. For the year ended December 31, 2010, cement represented
approximately 86%, ready-mix concrete approximately 9% and our other businesses approximately 5% of net sales for our operations
in Egypt before intra-sector eliminations within the segment and before eliminations from consolidation, as applicable.
Our ready-mix concrete sales volumes from our operations in the Rest of Africa and the Middle East decreased approximately
6% in 2010 compared to 2009 primarily as a result of a decrease in sales volumes in our operations in the UAE, and the average
ready-mix concrete sales price decreased approximately 7%, in Dollar terms, in 2010 compared to 2009. For the year ended
December 31, 2010, Rest of Africa and the Middle East represented approximately 3% of our total net sales in Peso terms, before
eliminations resulting from consolidation. As a result of the decreases in ready-mix concrete average sales price and sales volumes,
net sales from our operations in the Rest of Africa and the Middle East, in Dollar terms, decreased approximately 12% in 2010
compared to 2009. The decrease in net sales, in Dollar terms, in our operations in the Rest of Africa and the Middle East was due to a
58% decrease in net sales in the UAE, partially offset by a 11% increase in net sales in Israel. The UAE and Israel represented 16%
and 84%, respectively, of net sales in 2010 of our operations in the Rest of Africa and the Middle East. For the year ended
December 31, 2010, cement represented approximately 6%, ready-mix concrete represented approximately 66% and our other
businesses approximately 28% of net sales of our operations in the Rest of Africa and the Middle East before intra-sector eliminations
within the segment and before eliminations from consolidation, as applicable.
As a result of the decreases in ready-mix concrete average sales price and sales volumes in our operations in the Rest of Africa
and Middle East, partially offset by the increase in sales volumes in our operations in Egypt, net sales of our operations in the Rest of
Africa and the Middle East before eliminations resulting from consolidation, in Dollar terms, decreased approximately 1% in 2010
compared to 2009.
Asia
Our operations in Asia in 2010 consisted of our operations in the Philippines, Thailand, Bangladesh, Taiwan, Malaysia, and the
operations we acquired from Rinker in China. Our domestic cement sales volumes in our operations in Asia increased approximately
9% in 2010 compared to 2009, primarily due to an increase in our sales volumes in our operations in the Philippines. Our ready-mix
concrete sales volumes of our operations in Asia decreased approximately 2% in 2010 compared to 2009. The main driver of demand
for the year was the residential construction sector. For the year ended December 31, 2010, Asia represented approximately 3% of our
total net sales in Peso terms, before eliminations resulting from consolidation. Our cement export volumes of our operations in Asia,
which represented approximately 6% of our cement sales volumes in 2010 of our Asian operations, decreased approximately 55% in
2010 compared to 2009 primarily due to lower export volumes to Europe and Africa. Of our total cement export volumes from our
operations in Asia during 2010, approximately 15% was shipped to Europe and 85% to Southeast Asia. The average sales price of
domestic cement increased 7%, and the average sales price of ready-mix concrete increased 7% in Dollar terms in our operations in
Asia in 2010 compared to 2009. For the year ended December 31, 2010, cement represented approximately 72%, ready-mix concrete
approximately 22% and our other businesses approximately 6% of our net sales for our operations in Asia before intra-sector
eliminations within the segment and before eliminations from consolidation, as applicable.
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