Pakistan-India Trade:

Pakistan-India Trade: Pakistan-India Trade:

michaelkugelman
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26.03.2013 Views

Non-Trade-Related Stakes of the Pakistan-India Relationship scandals, and local events. This insular mindset leaves limited room for international news to seep in, and perhaps a lack of public appetite for it as well. Pakistan usually registers very low on the media’s radar, unless there is a negative event (such as a terrorist attack), an accident, or political turmoil. Positive and constructive news seldom trickles in. Thus India’s view of Pakistan as a nation and as a society, seen through this colored lens, is diminutional and frequently quite negative. Travel restrictions, regulated trade, and limited cultural exchanges do not help the situation. In addition, only two journalists are allowed to be stationed in each country—an expanse of 1.4 billion people. No Pakistani television channels are aired in India, and rarely does a Pakistani movie make a dent in the high-budget Bollywood industry. Perceptions of India in Pakistan India’s dominant media and entertainment industry does a masterful job projecting the country’s image globally, including in Pakistan. Indian movies are widely watched in Pakistani cinemas. India’s news, entertainment, and sports channels are aired throughout Pakistan’s cable networks; its Bollywood stars and products are branded across Pakistani society; and its economic success stories are highlighted in Pakistan’s media. This provides an opportunity for the Pakistani public to view India from many lenses. Hence whenever there is negative news emanating from India, people in Pakistan are better equipped to place it in the correct context than are their counterparts across the border when faced with bad news from Pakistan. It is perhaps normal to expect a degree of misperception to exist between both sides, but in this instance it is weighed disproportionately against Pakistan—especially when Pakistan is seen as an entity that “parted ways” with India at the time of its birth. In the past, Indian politicians have had to resign or were thrown out of their parties for writing or publicly commenting positively about Pakistan or its founding father—not because they were articulating inaccurate information, but because it clashed with the prevailing narrative that Pakistan parted ways on ideological grounds and did not want to be part of a broader pluralistic society. Interestingly, this contrasts with the complimentary views frequently expressed in India about the people of Pakistan as individuals, | 119 |

Amin Hashwani who are generally seen as warm, hospitable, and seeking better relations with India. This excellent chemistry is quite visible on any occasion when the people of the two countries meet. With the opening up of trade, one can expect a gradual improvement in the relationship between the two countries. It will increase the level of interaction between business communities, offer cheaper goods and raw materials to consumers and industries, and create many other unforeseen and unintended interdependencies. Easing the visa regime to increase people-to-people interactions and allowing more media personnel to be stationed in each country would create a more positive bias. (A new visa agreement concluded in September 2012 offers hope.) Tourism still remains a significant untapped industry that can catalyze dramatic economic and social dividends. Already, books by Pakistani authors are available in Indian book stores (this was not the case earlier). Pakistani pop groups, which have a large following in India, are being allowed to perform in India more frequently. And, slowly but surely, regular exchanges between lawmakers, businessmen, and professionals are changing the dynamics of this relationship. The Aman Ki Asha is a peace initiative between the biggest media group in each of the two countries, the Times of India and the Jang Group. It has brought together stakeholders in arts, culture, business, and civil society to explore avenues of cooperation and to undertake initiatives for peaceful coexistence. It focuses on areas where the two governments have failed, either due to lack of will or capacity, to deliver on promises for a peaceful region. The movement has been widely supported by the public in both countries, and also acknowledged by the international community as one of the most significant movements for peace launched in the two countries to this point. In the two-plus years since its launch, it has had a dramatic effect in changing public discourse, linking various stakeholders, and dispelling misperceptions that have lingered for decades. Eventually, if joint ventures and investments are allowed into each country, they could plant the seeds of peace and sprout lobbies that create and sustain mutual interests in the long run, and cushion any negative impacts that may arise from future challenges or unfortunate incidents. In conclusion, while there are misperceptions about Pakistan as a nation and society, the spontaneous positive chemistry at person-to- | 120 |

Amin Hashwani<br />

who are generally seen as warm, hospitable, and seeking better relations<br />

with <strong>India</strong>. This excellent chemistry is quite visible on any occasion<br />

when the people of the two countries meet.<br />

With the opening up of trade, one can expect a gradual improvement<br />

in the relationship between the two countries. It will increase the<br />

level of interaction between business communities, offer cheaper goods<br />

and raw materials to consumers and industries, and create many other<br />

unforeseen and unintended interdependencies. Easing the visa regime<br />

to increase people-to-people interactions and allowing more media personnel<br />

to be stationed in each country would create a more positive<br />

bias. (A new visa agreement concluded in September 2012 offers hope.)<br />

Tourism still remains a significant untapped industry that can catalyze<br />

dramatic economic and social dividends.<br />

Already, books by <strong>Pakistan</strong>i authors are available in <strong>India</strong>n book<br />

stores (this was not the case earlier). <strong>Pakistan</strong>i pop groups, which have<br />

a large following in <strong>India</strong>, are being allowed to perform in <strong>India</strong> more<br />

frequently. And, slowly but surely, regular exchanges between lawmakers,<br />

businessmen, and professionals are changing the dynamics of this<br />

relationship. The Aman Ki Asha is a peace initiative between the biggest<br />

media group in each of the two countries, the Times of <strong>India</strong> and the Jang<br />

Group. It has brought together stakeholders in arts, culture, business,<br />

and civil society to explore avenues of cooperation and to undertake<br />

initiatives for peaceful coexistence. It focuses on areas where the two<br />

governments have failed, either due to lack of will or capacity, to deliver<br />

on promises for a peaceful region. The movement has been widely<br />

supported by the public in both countries, and also acknowledged by<br />

the international community as one of the most significant movements<br />

for peace launched in the two countries to this point. In the two-plus<br />

years since its launch, it has had a dramatic effect in changing public discourse,<br />

linking various stakeholders, and dispelling misperceptions that<br />

have lingered for decades. Eventually, if joint ventures and investments<br />

are allowed into each country, they could plant the seeds of peace and<br />

sprout lobbies that create and sustain mutual interests in the long run,<br />

and cushion any negative impacts that may arise from future challenges<br />

or unfortunate incidents.<br />

In conclusion, while there are misperceptions about <strong>Pakistan</strong> as a<br />

nation and society, the spontaneous positive chemistry at person-to-<br />

| 120 |

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