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Ch. 3 Land - Environment Yukon

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3.8 Tourism<br />

Tourism is gaining importance across<br />

Canada with a 25.5 per cent growth in<br />

tourism expenditures from 1986 to<br />

1996. In 1998 tourism spending in<br />

Canada amounted to $47 billion, a<br />

seven per cent increase from 1997.<br />

Tourism is the fifth largest revenue<br />

generator as well as the fifth largest<br />

employer 1.<br />

Adventure travel is the fastest growing<br />

sector of the tourism industry in North<br />

America 2. Studies indicate that<br />

adventure travel and ecotourism are<br />

driving the Canadian tourism industry 3.<br />

The economic impact of tourism in the<br />

<strong>Yukon</strong> has been difficult to assess in the<br />

past due to its role in many sectors of<br />

the economy. In 1994, over $50 million<br />

in revenue to <strong>Yukon</strong> businesses was<br />

related to tourism. In 1996, $124<br />

million was directly related to nonresident<br />

tourism. Over 2,000 jobs are<br />

directly related to tourism (11 per cent<br />

of the jobs in the territory) 4 and visitors<br />

to the <strong>Yukon</strong> are increasing (Figure<br />

3.25).<br />

Growth in the <strong>Yukon</strong> tourism industry is<br />

expected in the over 45 year old age<br />

groups, a sector of the Canadian pop-<br />

Number of Visitors<br />

310,000<br />

300,000<br />

290,000<br />

280,000<br />

270,000<br />

260,000<br />

250,000<br />

240,000<br />

230,000<br />

1994 1995 1996 1997 1998<br />

Figure 3.25 Visitors to the <strong>Yukon</strong><br />

1994 to 1998<br />

ulation that will increase significantly as<br />

baby boomers age. About 43 per cent<br />

of the people interested in adventure<br />

tourism are over 45 5.<br />

What brings tourists to the <strong>Yukon</strong>? The<br />

<strong>Yukon</strong> landscape, scenery and wilderness<br />

are important in attracting both<br />

overseas and North American visitors<br />

to the territory. Forty-three per cent of<br />

visitors cited scenery as the most<br />

positive thing about their visit 6.<br />

Ninety per cent rated scenery as good<br />

to excellent and 94 per cent of<br />

visitors rated their wilderness/outdoor<br />

experience as good or very good<br />

value for the money 7.<br />

Sixty-nine per cent of air travelers to the<br />

<strong>Yukon</strong> in the summer of 1998 took<br />

part in some form of outdoor or wilderness<br />

activity and 59 per cent did some<br />

hiking; 36 per cent reported that<br />

wilderness was their most positive<br />

experience 8.<br />

From the statistics it is obvious that the<br />

<strong>Yukon</strong> wilderness is a major attraction<br />

for visitors. Visitors to the <strong>Yukon</strong> want<br />

to view the scenery, wildlife and<br />

experience the <strong>Yukon</strong> outdoors. Viewscapes<br />

are important. Some popular<br />

activities include canoeing, fishing,<br />

hiking, wildlife viewing, backpacking,<br />

and white-water rafting.<br />

Wilderness Tourism Statistics<br />

■ 41,400 visitors (June-September<br />

1994) participated in outdoor /<br />

wilderness adventures 6.<br />

■ 550 parties per year enter the<br />

backcountry of Kluane National<br />

Park (level of use has remained<br />

constant over the last eight years) 9.<br />

■ Approximately 2,125 people<br />

traveled the Upper <strong>Yukon</strong>, Teslin<br />

and Big Salmon rivers between<br />

June 13 and September 15, 1997;<br />

39 per cent were from Germany,<br />

23 per cent from Canada (including<br />

eight per cent <strong>Yukon</strong>ers),<br />

38 per cent from other European<br />

countries and others 10.<br />

■ Recreational river travel on the<br />

<strong>Yukon</strong> River at Fort Selkirk has<br />

increased steadily over the last<br />

five years.<br />

■ Whitewater river rafting on the<br />

Firth, Alsek and Tatshenshini<br />

rivers is popular.<br />

■ Winter tourism is growing. In<br />

1999, 13 companies offered<br />

dogmushing trips, others offer<br />

snowmobiling and winter<br />

camping 11.<br />

Relationship of Tourism to the<br />

<strong>Environment</strong><br />

“Wilderness, scenery, pristine environment”<br />

are key motivators for people<br />

considering or choosing a trip to the<br />

<strong>Yukon</strong>, an expectation when they<br />

arrive; a key source of enjoyment when<br />

they are here, and an important factor<br />

in trip satisfaction.<br />

In discussing the impacts of tourism<br />

on the land of the <strong>Yukon</strong>, the 90 per<br />

cent of visitors to the <strong>Yukon</strong> who come<br />

by road cannot be ignored 12. Even<br />

though their numbers are large, the<br />

direct impact of these highway travelers<br />

on the wilderness, as defined in the<br />

section on wilderness, is slight as most<br />

do not leave the road corridors. The<br />

numbers of road visitors are still slowly<br />

increasing. These visitors require good<br />

roads, services and facilities including<br />

places to safely dispose of their waste<br />

and garbage. In addition to traditional<br />

road-side services, recent research<br />

indicates an increasing interest in road<br />

accessible, soft wilderness adventure<br />

for this market. Scenery and enjoying<br />

what they see to be <strong>Yukon</strong> wilderness<br />

is very important to them.<br />

The number of people attracted to<br />

the <strong>Yukon</strong>’s backcountry is increasing.<br />

Higher numbers of wilderness<br />

travelers (<strong>Yukon</strong>ers and visitors) and<br />

wilderness outfitters are putting more<br />

stress on the wilderness. The most frequently<br />

mentioned serious problem<br />

encountered on the <strong>Yukon</strong> River was<br />

C H A P T E R 3 L A N D ❧ 6 7

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