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In today’s fast-moving world, flexibility and versatility<br />

are key. At the centre of this is connectivity. Being able<br />

to connect wherever and whenever is essential in an<br />

increasingly mobile world. Printer manufacturers which<br />

can offer connectivity at all levels enable point-of-sale<br />

environments to take advantage of more flexible PoS<br />

printing solutions and, in turn, offer customers more<br />

efficient and personalised levels of service. This may<br />

encompass enabling customers to make a payment<br />

anywhere within the store to offering the customer a<br />

complete personalised shopping experience.<br />

Customer interaction and customer engagement<br />

are central to enhancing the customer experience and<br />

making it more personalised. Responding to this, the most<br />

exciting development today in PoI/PoS technology is the<br />

AsuraCPRNT from Star Micronics which combines Star’s<br />

expertise in printing with peripheral management.<br />

The AsuraCPRNT is an interactive communication<br />

platform incorporating an ARM A8 Cortex processor, receipt,<br />

ticket and coupon printer and a seven inch touch screen<br />

display. This solution can be used as a standalone terminal<br />

or as a thin client server within a retailer’s infrastructure to<br />

run product advertising, retail merchandising, point-of-sale<br />

promotions and many more<br />

applications for retail and<br />

other industries.<br />

The solution has been<br />

optimised to support the<br />

connection of external<br />

HID peripherals such as a<br />

biometric scanner, WiFi,<br />

camera and many others, as<br />

well as a 3G/4G dongle. At<br />

its heart is the powerful ARM<br />

processor that manages the<br />

seven inch touch screen and<br />

80mm printer. Featuring an<br />

internal speaker/microphone,<br />

the AsuraCPRNT is available<br />

with optional integrated MSR,<br />

Barcode and NFC readers.<br />

advertorial<br />

REACH OUT AND TOUCH THE FUTURE<br />

- HOW TO CONNECT, COMMUNICATE<br />

AND CLOSE THE CUSTOMER<br />

The AsuraCPRNT’s computing power offers the capability<br />

to display and deliver audio-visual messages on its own<br />

screen as well as external digital signage. The solution also<br />

has the ability to drive applications and web content to other<br />

digital devices such as customers’ smartphones, merchant<br />

tablets and store kiosks.<br />

Retailers can apply this solution to any application<br />

required given that it can be used as a standalone terminal<br />

or integrated into any infrastructure. Its versatility is<br />

highlighted by the fact that it can run different functions at<br />

the same time, for example providing a customer interactive<br />

terminal while running a series of plasmas. The beauty of<br />

this solution is that the range of applications is endless from<br />

allowing customers to check sizes/stock of a particular item<br />

to providing queue management and loyalty systems, to<br />

name a few.<br />

This is the most exciting development in point-ofinteraction/point-of-sale<br />

technology. Given its wide range of<br />

applications and versatility coupled with unique cutting edge<br />

technology the AsuraCPRNT is the future today for retail.<br />

• Visit Star Micronics Stand 310 at this year’s Retail<br />

Business Technology Expo, Earl’s Court,12-13 March<br />

RS

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