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In today’s fast-moving world, flexibility and versatility<br />
are key. At the centre of this is connectivity. Being able<br />
to connect wherever and whenever is essential in an<br />
increasingly mobile world. Printer manufacturers which<br />
can offer connectivity at all levels enable point-of-sale<br />
environments to take advantage of more flexible PoS<br />
printing solutions and, in turn, offer customers more<br />
efficient and personalised levels of service. This may<br />
encompass enabling customers to make a payment<br />
anywhere within the store to offering the customer a<br />
complete personalised shopping experience.<br />
Customer interaction and customer engagement<br />
are central to enhancing the customer experience and<br />
making it more personalised. Responding to this, the most<br />
exciting development today in PoI/PoS technology is the<br />
AsuraCPRNT from Star Micronics which combines Star’s<br />
expertise in printing with peripheral management.<br />
The AsuraCPRNT is an interactive communication<br />
platform incorporating an ARM A8 Cortex processor, receipt,<br />
ticket and coupon printer and a seven inch touch screen<br />
display. This solution can be used as a standalone terminal<br />
or as a thin client server within a retailer’s infrastructure to<br />
run product advertising, retail merchandising, point-of-sale<br />
promotions and many more<br />
applications for retail and<br />
other industries.<br />
The solution has been<br />
optimised to support the<br />
connection of external<br />
HID peripherals such as a<br />
biometric scanner, WiFi,<br />
camera and many others, as<br />
well as a 3G/4G dongle. At<br />
its heart is the powerful ARM<br />
processor that manages the<br />
seven inch touch screen and<br />
80mm printer. Featuring an<br />
internal speaker/microphone,<br />
the AsuraCPRNT is available<br />
with optional integrated MSR,<br />
Barcode and NFC readers.<br />
advertorial<br />
REACH OUT AND TOUCH THE FUTURE<br />
- HOW TO CONNECT, COMMUNICATE<br />
AND CLOSE THE CUSTOMER<br />
The AsuraCPRNT’s computing power offers the capability<br />
to display and deliver audio-visual messages on its own<br />
screen as well as external digital signage. The solution also<br />
has the ability to drive applications and web content to other<br />
digital devices such as customers’ smartphones, merchant<br />
tablets and store kiosks.<br />
Retailers can apply this solution to any application<br />
required given that it can be used as a standalone terminal<br />
or integrated into any infrastructure. Its versatility is<br />
highlighted by the fact that it can run different functions at<br />
the same time, for example providing a customer interactive<br />
terminal while running a series of plasmas. The beauty of<br />
this solution is that the range of applications is endless from<br />
allowing customers to check sizes/stock of a particular item<br />
to providing queue management and loyalty systems, to<br />
name a few.<br />
This is the most exciting development in point-ofinteraction/point-of-sale<br />
technology. Given its wide range of<br />
applications and versatility coupled with unique cutting edge<br />
technology the AsuraCPRNT is the future today for retail.<br />
• Visit Star Micronics Stand 310 at this year’s Retail<br />
Business Technology Expo, Earl’s Court,12-13 March<br />
RS