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thoughts from the frontline<br />

The news that horsemeat has<br />

been found in beef products<br />

has raised serious supply chain<br />

issues for several supermarket<br />

giants. Our experts give us their<br />

thoughts from the frontline...<br />

Hitesh Patel, partner in the<br />

information protection and<br />

business resilience practice,<br />

KPMG, commented: “This situation<br />

offers a stark illustration of the risk<br />

of supply chain failure and should<br />

serve as a large wake up call for all<br />

organisations, not just those in the<br />

food sector. Regardless of whether<br />

horsemeat entered food products<br />

through criminal activity, fraud or<br />

mistaken contamination, this situation<br />

starkly illustrates the importance of<br />

robust counterparty due diligence for<br />

organisations in today’s market and<br />

poses some stark questions as to how<br />

far down the chain those procedures<br />

should go. A drive to cut costs through<br />

the supply chain can have unintended<br />

consequences. The unfolding situation<br />

offers a clear warning to organisations<br />

that they have a duty to assure their<br />

supply chain for their end consumers.<br />

At a time when trust – from<br />

customers, regulators and government<br />

– is an important issue across many<br />

sectors, relinquishing control over<br />

suppliers can have considerable<br />

ramifications.”<br />

Sue Clarke, senior information<br />

management analyst at Ovum,<br />

said: “Traceability in the food<br />

industry has been in force in Europe<br />

since 2005, and this has resulted in<br />

much quicker, simpler, and cheaper<br />

product recalls. Ensuring traceability<br />

requires organisations to have<br />

effective systems in place to trace<br />

components back to previous stages in<br />

the manufacturing process as well as<br />

forwards to the next manufacturers in<br />

the supply chain. The use of traceability<br />

systems has allowed the affected<br />

organisations and regulators to trace<br />

the likely source of the contaminated<br />

meat to Poland. However, the damage<br />

to the companies affected has already<br />

been done, the meat industry has been<br />

discredited and the suppliers of the<br />

meals have suffered brand damage,<br />

and will inevitably suffer from loss of<br />

sales.<br />

Without the necessary systems in<br />

place the situation would have been<br />

much worse. Much of the information<br />

relating to the manufacturing process<br />

itself will be contained within an ERP<br />

system, but supporting documentation<br />

may be stored in an ECM repository.<br />

The benefit of a traceability and<br />

product recall solution based on<br />

an ECM system is that all of the<br />

documentation received from other<br />

organisations in the supply chain can be<br />

stored in the repository. Scanning and<br />

extraction can be automated using a<br />

traceability and product recall solution<br />

from an ECM vendor. It is claimed<br />

there was criminal involvement in the<br />

horsemeat scandal, but the ability to<br />

trace food components back to their<br />

origins through the use of software<br />

systems means criminals should be<br />

apprehended much quicker.”<br />

opinion<br />

Mikko Soirola, VP at Liaison<br />

Technologies, added: “The<br />

transparency of supply chain<br />

processes provides additional means<br />

to take corrective measures while the<br />

process is still active. It also enables<br />

retrospective audits with all the<br />

information available, e.g. in cases<br />

where batches of goods need to be<br />

traced and withdrawn from the market<br />

for safety, health or other reasons,<br />

allowing damage to be limited.<br />

Alternatively, having a false<br />

certification would provide<br />

commercial/contractual means for<br />

the buying companies to sanction the<br />

suppliers, not to mention that falsifying<br />

such records is likely a criminal offence.<br />

That would put major pressure on<br />

ensuring the right information is<br />

provided for each delivery, reducing<br />

the risk of such mishaps occurring<br />

to almost nil. In today’s economy,<br />

investing the time and money into<br />

ensuring a fully integrated supply<br />

chain will prevent such high-profile and<br />

reputation destroying incidences from<br />

arising and will in turn prevent any<br />

damage to organisations, such as Tesco<br />

and Iceland. The certification of the<br />

origin of the ingredients should have<br />

been a mandatory part of the supply<br />

chain process.”<br />

opinion<br />

RS<br />

February - March 2013 RS 39

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