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thoughts from the frontline<br />
The news that horsemeat has<br />
been found in beef products<br />
has raised serious supply chain<br />
issues for several supermarket<br />
giants. Our experts give us their<br />
thoughts from the frontline...<br />
Hitesh Patel, partner in the<br />
information protection and<br />
business resilience practice,<br />
KPMG, commented: “This situation<br />
offers a stark illustration of the risk<br />
of supply chain failure and should<br />
serve as a large wake up call for all<br />
organisations, not just those in the<br />
food sector. Regardless of whether<br />
horsemeat entered food products<br />
through criminal activity, fraud or<br />
mistaken contamination, this situation<br />
starkly illustrates the importance of<br />
robust counterparty due diligence for<br />
organisations in today’s market and<br />
poses some stark questions as to how<br />
far down the chain those procedures<br />
should go. A drive to cut costs through<br />
the supply chain can have unintended<br />
consequences. The unfolding situation<br />
offers a clear warning to organisations<br />
that they have a duty to assure their<br />
supply chain for their end consumers.<br />
At a time when trust – from<br />
customers, regulators and government<br />
– is an important issue across many<br />
sectors, relinquishing control over<br />
suppliers can have considerable<br />
ramifications.”<br />
Sue Clarke, senior information<br />
management analyst at Ovum,<br />
said: “Traceability in the food<br />
industry has been in force in Europe<br />
since 2005, and this has resulted in<br />
much quicker, simpler, and cheaper<br />
product recalls. Ensuring traceability<br />
requires organisations to have<br />
effective systems in place to trace<br />
components back to previous stages in<br />
the manufacturing process as well as<br />
forwards to the next manufacturers in<br />
the supply chain. The use of traceability<br />
systems has allowed the affected<br />
organisations and regulators to trace<br />
the likely source of the contaminated<br />
meat to Poland. However, the damage<br />
to the companies affected has already<br />
been done, the meat industry has been<br />
discredited and the suppliers of the<br />
meals have suffered brand damage,<br />
and will inevitably suffer from loss of<br />
sales.<br />
Without the necessary systems in<br />
place the situation would have been<br />
much worse. Much of the information<br />
relating to the manufacturing process<br />
itself will be contained within an ERP<br />
system, but supporting documentation<br />
may be stored in an ECM repository.<br />
The benefit of a traceability and<br />
product recall solution based on<br />
an ECM system is that all of the<br />
documentation received from other<br />
organisations in the supply chain can be<br />
stored in the repository. Scanning and<br />
extraction can be automated using a<br />
traceability and product recall solution<br />
from an ECM vendor. It is claimed<br />
there was criminal involvement in the<br />
horsemeat scandal, but the ability to<br />
trace food components back to their<br />
origins through the use of software<br />
systems means criminals should be<br />
apprehended much quicker.”<br />
opinion<br />
Mikko Soirola, VP at Liaison<br />
Technologies, added: “The<br />
transparency of supply chain<br />
processes provides additional means<br />
to take corrective measures while the<br />
process is still active. It also enables<br />
retrospective audits with all the<br />
information available, e.g. in cases<br />
where batches of goods need to be<br />
traced and withdrawn from the market<br />
for safety, health or other reasons,<br />
allowing damage to be limited.<br />
Alternatively, having a false<br />
certification would provide<br />
commercial/contractual means for<br />
the buying companies to sanction the<br />
suppliers, not to mention that falsifying<br />
such records is likely a criminal offence.<br />
That would put major pressure on<br />
ensuring the right information is<br />
provided for each delivery, reducing<br />
the risk of such mishaps occurring<br />
to almost nil. In today’s economy,<br />
investing the time and money into<br />
ensuring a fully integrated supply<br />
chain will prevent such high-profile and<br />
reputation destroying incidences from<br />
arising and will in turn prevent any<br />
damage to organisations, such as Tesco<br />
and Iceland. The certification of the<br />
origin of the ingredients should have<br />
been a mandatory part of the supply<br />
chain process.”<br />
opinion<br />
RS<br />
February - March 2013 RS 39