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If the recent NRF Expo is anything to go by, there will be few if
any standout solutions which grab the headlines and provide a
new focus for the retail industry in the coming months. If so,
will this be a disappointment, with suppliers seemingly struggling
for ideas?
Omni-channel
“This certainly doesn’t appear to be the case. Manufacturers
and software developers alike may have taken their foot off the
accelerator at the moment in the search for the next groundbreaking
technology. Yet in preferring to integrate existing
products and services supporting a true omni-channel experience,
they are responding to strong signals from their retail
customers.
“Retailers are watching every penny of IT spend and will not
be throwing out what they’ve got without a compelling reason.
At the same time, they are looking to bring together existing solutions,
converging back-office purchasing, supply and accounting
systems with potentially game-changing in-store technologies
to ensure these are deployed effectively.
“For some time, retailers have talked about creating a similar
user feel for their online and bricks and mortar offerings, with
varying degrees of success. The focus has now moved on to
one of convergence – integrating tablets with mobile payments
and mobile point of sale to create a seamless online, offline and
in-store experience for the customer.
“Recent lessons are clearly being learned. Two years ago,
retailers were excited by what intelligent devices could bring
to the in-store customer experience. However, the introduction
of mobile generally was delayed as retailers quickly realised
that simply linking mobile apps to the internet was not enough.
The challenge has not been in the shop but behind the shop,
ensuring that back-office systems around product purchasing,
accounting and supply are properly aligned with new mobile
devices at the point of customer contact.”
Eagle Eye (Stand 680 at RBTE) will be focused on how to
transform the way retailers and brands engage with their
customers for digital offers, vouchers and loyalty. As competition
in the retail industry reaches new heights in 2013, retailers,
marketers and brands need to be smarter than ever before
when it comes to differentiating themselves in the market in
order to acquire customers and encourage loyalty.
Eagle Eye’s issuance and redemption platform provides the
solution, allowing retailers to send uniquely coded offers, vouchers
and rewards to customers via e-mail, tablet or mobile, and
processes these securely in-store. So now rather than waiting
days for results, retailers can now access live data to monitor
campaign performance, allowing the kind of optimisation that
makes marketing budgets go further. The platform automatically
tracks every code, and reports real time data directly to
the campaign management portal so retailers can fine-tune
promotional activity for maximum return, whilst helping retailers
remove fraud and cut fulfilment costs.
Loyalty
Eagle Eye will be providing demonstrations in order to give retailers
a live, first-hand experience of how to set up campaigns
using the Eagle Eye portal, a point of sale redemption simulation
leading to live reporting results, as well as the single customer
view.
2013 means exciting times for Web Marketplace Solutions
(WMpS) as they embark on their first full year in partnership
with EPiServer and launch our new integrated multi-channel
commerce solution Redfish EPiServer. “This year is shaping up
to be an interesting and challenging time for retailers. Retailers
are now faced with a consumer driven revolution, which shows