Transmission Efficiency of plastic Films Part 1
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TRANSMISSION EFFICIENCY OF PLASTIC FILMS<br />
RPC BRAMLAGE-WIKO DELIVERS AN “EXQUISITE” CHOICE:<br />
RPC Bramlage-Wiko has launched a stunning new food tub design as part <strong>of</strong> its<br />
standard range, allowing a variety <strong>of</strong> markets to benefit from an eye catching shape<br />
and the vivid decoration potential <strong>of</strong> in-mould labeling (IML).<br />
Manufactured at RPC Bramlage-Wiko`s site in Celle in PP, the Exquisite concept<br />
comprises a tapered container base and wide rimmed lid, designed to <strong>of</strong>fer<br />
impressive on-shelf branding opportunities. The container can be specified in<br />
transparent or colored variants, while a range <strong>of</strong> lid colors can be manufactured upon<br />
request. Importantly, both container and lid can benefit from the high-quality<br />
decoration afforded by IML, incorporating colorful graphics or complex, photo-realistic<br />
designs in up to eight colors.<br />
Fully sealable, RPC Bramlage-Wiko believes that the design is ideal for a number <strong>of</strong><br />
food applications, including ice cream, salads, spreads, dairy and cheese products.<br />
Initially, RPC Bramlage-Wiko has developed a 1 cavity pilot mould for a standard<br />
400g Exquisite container, but the concept can be produced if required to sizes<br />
between 125g and 1kg.<br />
“The arrival <strong>of</strong> Exquisite acknowledges that style and aesthetic impact are vital to the<br />
successful branding <strong>of</strong> food products,” comments Alfons Bockmann, Director <strong>of</strong> RPC<br />
Bramlage Wiko. “With its interesting shape and exceptional IML decoration, we are<br />
sure that Exquisite will enable products to really stand out on-shelf.”<br />
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