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38 September 2011 Illusion, however, is able to set up 90% of its slate as co-productions, which Cami says includes in-house generated projects, as well as investing in content like Don Gato and negotiating revenue-sharing deals. Diversifi cation is sustaining that level of investment, which is why Illusion has an advertising arm as well as live-action co-productions in the works that include Sueña Conmigo (Dream With Me), a tween telenovella for Nickelodeon and Televisa, and Peter Punk, a 26 x half-hour series for Disney. Illusion is also about to stretch its remit by entering into broadcasting with a daily kids programming block slated to air between 6 a.m. and 8 a.m. on Argentina’s free-TV channel America 2. Launching at MIP Jr. this month, Cami says the block will be a mix of Illusion’s original series and acquisitions that target kids ages four to nine. It already includes Pocoyo, Plazo Sésamo, Miss Spider, The Backyardigans, Johnny Test, Elmo, Bernard and The Doodlebops. And Illusion is producing 103 x three-minute eps for an original channel-branded show. Infusing Hollywood values with local fl air “We are working with the government to make them understand that this is an industry with a lot of potential, but we need the support system to make it grow,” says Buenos Airesbased producer Diego Rosner. Last year his company L’Orange Gutan produced a mixedmedia pilot that he took to Annecy. Spain’s Elastic Rights has come on-board as an international distributor, and Rosner says he’s on the brink of teaming up with co-pro partners in Canada and France to do part of the 3D work, as well as a studio in Asia to take on the heavy animation load. “When you’re producing a series of more than 500 minutes, you have to optimize the process,” says Rosner. “And having a limited talent pool, we don’t want to commit to producing the whole thing in Argentina with that kind of schedule,” he adds. Besides, Rosner’s got a big chunk of that pool locked up in production of an animated, stereoscopic 3D feature fi lm being produced by his animation studio Catmandu. (At more than 120 employees, Catmandu has imported DreamWorks Illusion Studio’s original shorts are set to air on its new TV block and online at www.illusionpark.com CONTINUED ON PAGE 46
Pipeline Ones to watch at this month’s Cartoon Forum Cosmo Namesake heroine Cosmo lives with her mom, dad, little brother and a super computer. She’s a lot like most other fi ve-year-old, except her family lives on the moon and she goes on adventures to explore planets in the solar system. Among other things, Cosmo and her father travel to Mercury to collect orange rocks for the garden, go mountain climbing on Mars, and fi nd ice in Saturn’s rings. Each episode shows the preschooler identifying planets and revealing amazing facts. The series also features a live-action astronomer who breaks into the story to provide scientifi c snippets. Studio: Monster Animation & Design (Dublin, Ireland) Style: 2D digital animation Format: 13 x 26 minutes Budget: US$2.5 million Status: Monster is heading to Sopot, Poland with Irish pubcaster RTE as its sponsoring broadcaster for Cartoon Forum, where the studio will be looking for pre-sales, distribution and possibly a co-production partner. September 2011 preschool 39
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- Page 80: New Kid in Town All in the family S
- Page 83 and 84: Nothing draws a crowd like an award
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38 September 2011<br />
Illusion, however, is able to set up 90% of its slate as co-productions, which Cami says<br />
includes in-house generated projects, as well as investing in content like Don Gato and negotiating<br />
revenue-sharing deals.<br />
Diversifi cation is sustaining that level of investment, which is why Illusion has an advertising<br />
arm as well as live-action co-productions in the works that include Sueña Conmigo<br />
(Dream With Me), a tween telenovella for Nickelodeon and Televisa, and Peter Punk, a 26 x<br />
half-hour series for Disney.<br />
Illusion is also about to stretch its remit by entering into broadcasting with a daily kids<br />
programming block slated to air between 6 a.m. and 8 a.m. on Argentina’s free-TV channel<br />
America 2. Launching at MIP Jr. this month, Cami says the block will be a mix of Illusion’s<br />
original series and acquisitions that target kids ages four to nine. It already includes Pocoyo,<br />
Plazo Sésamo, Miss Spider, The Backyardigans, Johnny Test, Elmo, Bernard and The Doodlebops.<br />
And Illusion is producing 103 x three-minute eps for an original channel-branded show.<br />
Infusing Hollywood values with local fl air<br />
“We are working with the government to make them understand that this is an industry<br />
with a lot of potential, but we need the support system to make it grow,” says Buenos Airesbased<br />
producer Diego Rosner. Last year his company L’Orange Gutan produced a mixedmedia<br />
pilot that he took to Annecy. Spain’s Elastic Rights has come on-board as an international<br />
distributor, and Rosner says he’s on the brink of teaming up with co-pro partners in<br />
Canada and France to do part of the 3D work, as well as a studio in Asia to take on the heavy<br />
animation load.<br />
“When you’re producing a series of more than 500 minutes, you have to optimize the<br />
process,” says Rosner. “And having a limited talent pool, we don’t want to commit to producing<br />
the whole thing in Argentina with that kind of schedule,” he adds.<br />
Besides, Rosner’s got a big chunk of that pool locked up in production of an animated, stereoscopic<br />
3D feature fi lm being produced by his animation studio Catmandu. (At more than<br />
120 employees, Catmandu has imported DreamWorks<br />
Illusion Studio’s original shorts are<br />
set to air on its new TV block and<br />
online at www.illusionpark.com<br />
CONTINUED ON PAGE 46
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