MAURITIUS - Flyfishingtails

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4 WELCOMEPhoto taken by Mike Wickins So Feb is already here and all of the proposed plans to head out fishing to exotic destinations have been replaced with flat out work. Which I suppose is not a bad thing, I’d rather be busy than not in these economic times. That said I have planned a nice annual pilgrimage to Dullstroom in March, and Mauritian bones as the guys at Frontier call it is not a too distant dream for later in the year, all going to plan. Some feedback on our distribution and general uptake of FFT...last issue we had a bit of a glitch in our mailing software, which ended up in an additional 6 000 people being sent the magazine in error. As you may or may not know, with the CPA now in place, the sending of unsolicited mail is prohibited, so the error being made we braced ourselves for a backlash. To our surprise (not really) of the 6 000 people mailed, around 50 replied to us asking to be removed from the distribution. Just to recap....6 000 people received the mag in error, and only 50 complained...I think that screams volumes as to the quality of the magazine and the general acceptance of its format. What’s more is that more than double the usual number actually opened the mag. Seems we have more fly fishermen and woman out there than we thought... refreshing. I wish I could tell you more about the fantastic trip I’ve just returned from or the absolutely amazing whisky I sipped on the banks of some far off river, but alas I’ve been nowhere, so I’ll leave the story telling to those that do it for a living. I finally managed to get some input from Gareth Coombes who when not traveling the world catching amazing fish, can be found locally on the family farm in Dullstroom...catching more fish. If there’s fish in it, Gareth will catch them. He’s an amazing fisherman and one day when I’m big maybe he’ll teach me some of the tricks he’s come to master. Or better yet, maybe I can convince him to share more of them through the mag? Till next issue. Fly Fishing Tails is a first of its kind in South Africa. A truly digital only magazine with a free distribution to all who want it. It is not a website, but rather a digital representation of a print magazine, with the added features and associated benefits that the digital platform brings. The content of the magazine is tailored to bring something to everyone. All the current offerings in the market place have lost site of the importance of the novice fly fisher, and content to a large degree is catering only to those that know the game inside and out. We at Fly Fishing Tails believe in catering to all and as such, whether you are a beginner with only a hand full of flies in his or her box, or a seasoned vet with a photo album full of 6 pounders, Fly Fishing Tails will have something for you. Fly Fishing Tails is a monthly magazine and we urge you to send it on to fellow fly fishermen all over the globe. Publisher Thetha Media Sales www.thethamedia.co.za Managing Editor Warren Hickinbotham warren@thethamedia.co.za National Sales Manager Shane McDonagh shane@thethamedia.co.za Office Manager Kyle Broughton kyle@thethamedia.co.za Digital Production Manager Mishqah Hendricks mishqah@thethamedia.co.za Editor Elri Rautenbach elri@thethamedia.co.za Graphic Design/DTP Cornu Bekker Accounts Kirsty De Ville accounts@thethamedia.co.za Dorothy Toal accounts2@thethamedia.co.za P.O.Box 87745, Houghton, 2041 Tel: (011) 789-2112 Fax: (011) 789-2115/ 086 649 7803 E-mail: info@thethamedia.co.za
<strong>MAURITIUS</strong> A PARADISE FOR MONSTER BONES
Page 1: Places to be Dragonfly Cottage, Her
Page 6 and 7: Mauritius is a fascinating, world-i
Page 8 and 9: Fisherman’s Tails The week of b
Page 10 and 11: To fish for bass, it is important t
Page 12 and 13: The Fly Fishing Expo 2012 will be t
Page 14 and 15: HEADWATERS FOUR REEL CASE A smalle
Page 16 and 17: Protecting the Mpumala Trout Triang
Page 18 and 19: Fly Fishermen by our very nature ar
Page 20 and 21: Photo taken by Robert Simmon Photo
Page 22 and 23: Product Review Stealth Waders Stea
Page 24 and 25: Product Review Freestone ® Stocki
Page 26 and 27: MarshTogg Camo Neoprene Bootfoot Wa
Page 28 and 29: How to: Start Building Your Own Fly
Page 30 and 31: The fisherman handshake: Fishing bl
Page 32 and 33: The Western Cape offers excellent f
Page 34 and 35: 34 February Diary THE WILDEST AMAZO
Page 36: Keeping The Sporting Goods Buyer In

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